Local Property Expert? Why not be an Authority instead?
Let’s be frank: It is a much easier to sell your letting and estate agency services when landlords and house-sellers think know you are the authority.
In fact, it’s not just easier to sell your agency services, it’s like your letting/estate agency services start selling themselves because of your reputation, your positioning, and the level of banter going on via facebook and twitter
Landlords and House sellers keep using your services because they have not just heard that you are the main man (or woman) in one place after another .. you are bigger than that … You are the authority.
And authority sells. Boy, does it ever. Establish yourself as not just an expert, but an authority, and the whole game changes.
Why? Because the terms “expert” and “authority” mean two totally different things:
“Experts” have tonnes of knowledge and sometimes experience on a subject, but that doesn’t mean anyone gives a F***.
“Authorities” are experts who have an audience which unquestionably gives a F***.
Think about it: What do (most) people do in the face of authority?
They listen to what that authority says, and that authority’s word becomes law. They trust that person not only to be right about their field of expertise, but to be so right they’re worth listening to, following, and loyally defending.
Authorities aren’t simply experts: They are in the position to lay down the law – their law – and have people accept it because the authority sets the guidelines. The authority sets the tone for the town. The authority is a leader, not because they claim to be but because they have followers.
Watch this FREE TRAINING VIDEO on how to start to become that local property guru, that Authority and start your journey in an up and coming series ….