Top Christmas Marketing Ideas to Boost your Estate Agency

It seems to be getting earlier and earlier every year, the marketing of it that is, that we are promoting Christmas. Adverts on television in October or before, shelves festively stacked in supermarkets in November and the decorations appearing in high street stores… Don’t we all dread that Facebook post from one of our family or friends that it is only 6 weekends until Christmas? Fortunately I have yet to hear any of the usual Christmas songs on the radio just yet!

As an estate agent you have a much different role on the high street compared to the local toy store or gadget outlet, Christmas sales and decorations may not be exactly a necessity in order to increase sales, usually at this time of the year there is a slight slow down in activity as people are usually already in motion for the move in before Christmas or resigned to spending another festive period in the same old property.

You could try to create a fun and festive video via an online video maker to gather some traffic on social media, like something as simple as spot the elf in the room.

Can you be festive as an estate agent?

Nothing of course stops you being just like your local high street neighbours and get your estate agency shop front in the mood for Christmas, people will still window browse (though many will say regardless if you have tinsel in the window or not), but what about going for it and making that real special Christmas attraction window? You are of course in the business of selling / renting property, but you are also after engaging with your local community so rather than a couple of sellotaped decorations stuck in the window, why not invest time to create something special? You can gain free positive local PR, social media shares and more!

You can also look at a Christmas theme to your seasonal branding, from your email signature to your Twitter account as well as your emails and leaflet marketing, all your channels of communication should take on a nice respectful festive feel. I would also suggest nothing too overpowering as not everyone celebrates Christmas, but most people will be fine and happy to enjoy all that goes with celebrating Xmas knowing that us here in Britain love to enjoy this special time of year.

What about open evenings leading up to Christmas, especially to coincide with late night shopping and offering a theme such as ‘Find out what your home worth today‘ or simply ‘Celebrate Christmas early with your local estate agency‘ over mince pies and mulled wine / hot drinks? If it were my agency, I would organise a theme event such as ‘a brief history of your home town‘ and invite a local historian to give a talk to your invited guests / booked guests so you can engage with and grow your customer relationships… What you can or can not serve at your premises of course will be down to what regs you come under and have in place.

Organising events / contests at Christmas is also a great way of finding new and getting to know clients better. This you should look to involve your social media channel(s) in order to drive awareness and entries – Sometimes a simple Christmas hamper can entice many entries and importantly new user data (followers / subscribers etc). A great Christmas contest could be simply one to discover the best Christmas decorations locally inviting your community to upload photos of their displays and tag you in / include a hashtag.

Christopher Walkey

Founder of Estate Agent Networking. Internationally invited speaker on how to build online target audiences using Social Media. Writes about UK property prices, housing, politics and affordable homes.

You May Also Enjoy

Breaking News

UK house sales up 19% year on year for December

The latest UK monthly property transaction report from the HMRC.   The provisional seasonally adjusted estimate of the number of UK residential transactions in December 2024 is 96,330, 19% higher than December 2023 and 3% higher than November 2024 The provisional non-seasonally adjusted estimate of the number of UK residential transactions in December 2024 is 98,120, 15%…
Read More
Estate Agent Talk

UK House Price Index from Nationwide -Thoughts from the Industry

Commenting on the latest UK House Price Index from Nationwide showing property prices have risen by 4.1%, here are some thoughts from the Industry. Daniel Austin, CEO and co-founder at ASK Partners: “We are continuing to see a rise in house prices, which is hopefully the sign of an upward trend developing going into 2025.…
Read More
Breaking News

House price growth softens at the start of 2025

Annual rate of house price growth slowed to 4.1% in January, compared with 4.7% in December House prices up 0.1% month on month Little change in overall rate of home ownership in recent years despite affordability pressures Commenting on the figures, Robert Gardner, Nationwide’s Chief Economist, said: “The price of a typical UK home rose…
Read More
Home and Living

Mastering Sleep: The Bensons for Beds Difference

Sleep is one of the most fundamental aspects of our health and well-being. A good night’s rest rejuvenates the body, sharpens the mind, and enhances overall productivity. Yet, millions of people struggle with poor sleep due to discomfort, stress, and unsuitable bedding. Enter Bensons for Beds, a leading name in the sleep industry, dedicated to…
Read More
Breaking News

Leaseholders To Benefit Significantly from the removal of Two-Year Rule

Residential property transactions could become easier following the removal of the two-year rule for leasehold property extensions which comes into force today (31 January 2025) but lawyers have warned the necessity of proving ownership could be challenging due to Land Registry backlogs. This significant change means leaseholders no longer need to own their leasehold property…
Read More
Rightmove logo
Breaking News

Rightmove: New data – Most affordable cities to rent in

Hull tops the list as the most affordable city to rent in The city of Hull tops the list as Great Britain’s most affordable city to rent in, with the average advertised rent in the city now £799 per calendar month (pcm), 48% below the national average Second on the list of Great Britain’s most…
Read More