London asking rents hit record high with highest annual rate of 8.2%

 

  • -London’s average asking rents have increased by 8.2% in the last year, with the average rental property in the capital now averaging a record £2,093 per month
    • The 8.2% increase is the highest annual rise in London since Rightmove began reporting this data back in 2012, while average asking rents in London are up 2.9% on last quarter alone
  • -Demand outstripping supply with the number of available rental properties in the capital down by 33% compared with two years ago, while available rental stock has dropped 13% for the rest of Great Britain
  • -The upcoming Tenant Fees Act will cap rental deposits to five weeks of rent in England, making the cheapest deposit in the North East at £630 and the most expensive in London at £2,415

 

Average asking rents in London are at an all-time high of £2,093 per month after a record year-on-year price increase, new Rightmove data shows.

The year following April 2016 saw a big increase in rental properties come to the market, but these have now dwindled over the past two years. Available rental properties are down 33% in London and down 13% outside London since the start of 2017. After a few years of slowing and dropping rents in the capital, asking rents in London are now climbing rapidly again, up 8.2% on Q1 last year, the highest annual rate since Rightmove began recording these figures back in 2012. This is the second consecutive quarter that average asking rents in the capital have hit a record high.

Rightmove’s Commercial Director and Housing Market Analyst Miles Shipside comments: “There was a temporary slowing and drop in rents in London when the second home stamp duty tax came in back in 2016 as so many investors bought properties before this came in, leading to a huge increase in rental choice. But the lack of new stock since that time has led to rents increasing again, and London renters are now faced with rents that are over 8% higher than this time last year. Outside London, the pattern is not as extreme, but there is still a significant drop in fresh choice.”

Outside London, the North East is the only region to have seen a drop in rents over the past 12 months (-0.3%). Away from the capital, Scotland (up 6.7%) has witnessed the biggest year-on-year rise in asking rents. But it’s the South East which has the highest average asking rents outside of London, with the average rental home being £1,054 per month.

Shipside adds: “Suffice to say the government’s introduction of higher stamp duty on second homes purchases back in 2016 combined with other tax increases has resulted in an ongoing trend of decreasing activity from investors in the buy-to-let market. Consequently, we’re seeing the initial price drops being replaced by rapid price growth in some areas.”

The ban on tenant fees comes into force in England on 1st June this year, with the Tenant Fees Act 2019 summarising the government’s mandate on banning letting fees paid by tenants in the private rental sector and capping tenancy deposits.

Based on a five-week deposit cap, Rightmove has calculated that the cheapest deposits outside of London will be in the North East, at £630 per property on average. The most expensive will be in London at £2,415 per property. In London the cheapest deposit will be in Rainham (£1,216), with the most expensive in Kensington (£4,065).

Shipside concludes: “The upcoming tenant fee ban should spell some good news for tenants and it may lead to more people being able to move more often if they want to, thanks to the reduction in the cost of moving. It remains to be seen if the ban will be passed on in other ways such as increasing rents and tenants will still need to find a pretty hefty rental deposit in many areas. What we really need now is more fresh stock for the rental market so that rents don’t continue to rise at the current rate we’re seeing, so perhaps it’s a good time for some investors to consider buying up properties to let out as the tenant demand is definitely there.”

Agent’s view

Richard Davies, Head of Lettings at Chestertons, says: “The government’s decision to taper and ultimately remove tax relief on finance-related costs has had a huge impact on the lettings market and has resulted in a massive decline in the number of new lettings properties coming to the market.  This decline has been most noticeable over the past six months as landlords take action before the full impact of the tax changes come into play next year. Chestertons’ own figures back-up Rightmove’s findings, with the number of available rental properties down in the majority of our branches and rents starting to rise again as a result of the supply and demand imbalance. The area where this imbalance is most pronounced is South West London, where not only are the number of available rental properties down by 30% compared to this time last year, but the number of tenants have increased by a massive 48%, pushing rents up by around 9%.”

 

Rightmove

UK Property news updates shared directly from Rightmove PLC - the country's leading property portal.

You May Also Enjoy

Breaking News

Modern rental properties command premium of 18%

New data analysis by FCC Paragon reveals that renters who want to enjoy the many benefits of living in a modern property are facing a rent price premium of up to 18%. Modern homes come with a number of benefits, including increased energy efficiency for lower household bills, less chance of experiencing frustrating maintenance issues,…
Read More
Estate Agent Talk

The Ultimate Guide to Selling Your Home: Smart Pricing, Stylish Upgrades, and Strategic Marketing

Selling a home is more than listing it online and waiting for offers—it’s about crafting a compelling narrative that captures buyers’ interest and motivates them to act. From pricing strategies to final staging touches, this article breaks down advanced, actionable tactics that help homes sell faster and for a higher price. Let’s explore how you…
Read More
Breaking News

Prime London property values slide by as much as 60%

The latest market analysis by prime London property brokerage, Jefferies London, has revealed that sold prices across some of prime London’s most popular neighbourhoods have fallen by as much as 60% so far this year when compared to the same period in 2024. Jefferies London analysed sold price records from the Land Registry, looking at…
Read More
Breaking News

Can’t afford London? These cities are giving investors more for less

New data has revealed that between four and ten of all buy-to-let purchases made in the first four months of 2025 took place in the Midlands and the North of England. With affordability scarcer than ever in the South, property investors are turning their attention to greener pastures… literally. So, what’s driving the shift up…
Read More
Breaking News

£19m per month for the nation’s most prestigious property

The latest research by award winning mortgage adviser, Alexander Hall, has revealed that whilst a property close to Royal Ascot will see the average homebuyer pay £4,263 a month in mortgage costs, this monthly payment climbs as high as £19m a month for those with ambitions of snagging a real royal property. This week, Royal…
Read More
Breaking News

Glenigan Summer Forecast: Boom Times Ahead For UK Construction

Construction intelligence specialists predict major performance uptick over the next three years. UK construction sector set to grow 24% over the forecast period Private housebuilding is set to increase significantly, with an 18% activity increase predicted in 2027 Industrial & Commercial gradually strengthens as UK economic growth gathers pace, supported by increased business investment Increased…
Read More