Record traffic and leads for OnTheMarket in January

February 10, 2020

OnTheMarket plc, the agent-backed company which operates the OnTheMarket.com property portal, announces today that traffic to its portal in January 2020 exceeded 30 million visits1, a new monthly record, an increase of more than 28% compared with January 2019 and 11% more than the previous record of 27.2 million in September 2019.

This performance helped to deliver a record number of leads for OnTheMarket’s estate agent, letting agent and new homes developer customers2 – a 52% increase in the total number of phone and email leads compared with January 2019. Average leads per advertiser rose 35% to 126, up from 93 in January 2019.

As an indicator of the level of engagement of property-seeking users of the portal, OnTheMarket sent in excess of 140 million instant property alerts in January 2020.

Ian Springett, Chief Executive Officer of OnTheMarket, said: “Our strong January performance provides powerful further evidence that our growth strategy is working and engagement is building amongst property-seekers, agents and developers alike. Our brand proposition and our multi-channel marketing investment have proven effective in attracting active property-seekers to the portal. Many of our agent shareholders and customers are choosing to list their properties on a ‘New & exclusive’ basis, 24 hours or more before Rightmove or Zoopla, and we are generating greater value than ever for our agents and new homes developers.”

1 Visits comprise individual sessions on OnTheMarket.com’s web-based portal or mobile app by users as measured by Google Analytics.

2 Data for leads generated is reported from the Company’s operating systems.

Vikki Bennett

You May Also Enjoy

Breaking News

Tenancy fraud costing landlords £266m a month

The latest research from LegalforLandlords reveals that tenancy fraud is costing landlords an estimated £266m a month as 70% of those who fall victim to fraud report being unable to retrieve their losses. LegalforLandlords commissioned a survey of UK landlords* and found that 5% report having been a victim of tenancy fraud. This aligns with…
Read More →
Breaking News

Prime London market activity falls,

The latest market insight from Jefferies London has revealed that the prime London market slowed considerably during the second half of 2025, with average monthly transaction levels falling by 31% compared to the first half of the year. Jefferies London analysed property market transactions across prime London postcodes, looking at the average monthly number of…
Read More →
Home and Living

Demand for wooden furniture remains strong as homeowners rediscover 1960s interiors

Experts reveal how natural materials and timeless design are bringing an overlooked vintage era back into modern homes Search interest in wooden furniture has remained consistently high over the past 12 months, peaking at its highest levels in spring 2025, as homeowners continue to prioritise natural materials and timeless design. Experts say this growing preference…
Read More →
Estate Agent Talk

UK postcode study identifies where buyers get the most space for their money

New analysis has revealed the best-value postcodes for buyers: One UK town offers FOUR times more space than the national average. The study, compiled by the experts at Sell House Fast, analysed postcodes across England and Wales to identify where buyers get the most space for their money. Where £100,000 buys the most space in…
Read More →
what is happening to house prices
Breaking News

The graduate shortage: who will value Britain’s homes in 2030?

According to RICS, the average qualified surveyor is in their mid-fifties. Couple this with new entrant numbers failing to keep pace with retirements, and the profession faces a critical skills gap at the worst possible time. Ryan Mathews, Managing Director of LRG’s Surveyors division, examines why surveying struggles to attract new talent and what needs…
Read More →
Breaking News

62% of letting agents failing to comply

The latest industry insight from The Letting Partnership has found that while Client Money Protection (CMP) is a legal requirement across the lettings sector, 62% of letting agents are failing to clearly display valid CMP certification on their website, highlighting a growing issue around how compliance is demonstrated to landlords and tenants. The Letting Partnership…
Read More →