Demand shifts from sale to rental following financial uncertainty

Love or Hate Rightmove
  • Demand for homes to rent has jumped as some aspiring buyers put their plans on hold in the hope that mortgage rates will drop in the new year:
    • The number of people enquiring about homes to rent is up 23% on this time last year, and the total number of home-movers in the market looking to rent or buy is just 1% lower than last year
  • First-time buyers have been hardest hit by mortgage rate rises, and some of this group are now looking at the rental market as a short-term alternative:
    • However, the number of smaller rental homes on the market is 4% lower than last year so choice is limited
  • Four in ten (42%) first-time buyers with plans to buy in the next few years have already got their total deposit saved, indicating there is a group ready and waiting to see if mortgage rates will drop
  • The shift is putting further pressure on an already stock-strained rental market, with agents saying they are managing 36 enquiries per property on average, as competition between tenants hit record levels this year

The latest data from the UK’s biggest property website Rightmove reveals demand is rising in the rental market as some would-be buyers pause to see what happens with mortgage rates in the new year.

 

The number of people enquiring to letting agents to move in the rental market is up by 23% compared to last year, which leaves the total number of people looking to move in either the sales or rental market just 1% below last year’s levels.

 

There are signs that mortgage rates and availability are beginning to settle following a turbulent two months, with indications they could drop further next year. The data suggests that this is leading to some aspiring buyers looking at the rental market as a short-term alternative while they wait to see where mortgage rates will go.

 

First-time buyers have been hardest hit by the jump in mortgage rates, especially those who were already stretching themselves financially.

 

However, this group of future first-time buyers are likely to find competition for a suitable rental home much fiercer than in the sales market, and choice more limited.

 

The number of smaller available rental homes (studios, one and two bed properties) is down by 4% compared with last year, while in the sales market it is up 13%.

 

A Rightmove survey found that four in ten (42%) aspiring first-time buyers with plans to get onto the ladder in the next few years already had their total deposit saved, while a further 43% are in the process of saving.

 

This indicates there is a group of future first-time buyers waiting in the wings to enter the market once they feel like they have more financial certainty. Following the Autumn budget which guaranteed stamp duty savings until 2025, and mortgage rates settling down, there could be the impetus for these ready-to-go first-time buyers to join the market in the new year, especially if mortgage rates do drop.

 

A survey among letting agents found that on average they are managing 36 enquiries per property and spending nearly six hours managing viewings per property, in what Rightmove has reported as the most competitive rental market on record, with quadruple the number of tenants as rental properties available.

 

Tim Bannister, Rightmove’s property expert said: “It’s completely understandable why some buyers, particularly some first-time buyers, are waiting for some more financial certainty. Now that there are signs that mortgage rates are settling down, the indicators are that they will stabilise at a higher level than previous buyers had been used to. If someone has their deposit saved and is ready to move, they may find that right now presents a better opportunity than a few weeks ago, particularly with more choice coming onto the market and some sellers pricing more competitively in the lead up to Christmas.”

 

Christian Balshen, Rightmove’s rental expert said: “It’s extremely frustrating for so many people in the rental market right now, with demand so high. Tenants are trying to secure viewings for properties as soon as they hit Rightmove, and the stock shortage means that agents are dealing with an unmanageable number of enquiries. The number of aspiring first-time buyers who have now had to turn to the rental market is exacerbating the situation further. We’re seeing some more properties coming to market, but nowhere enough to meet demand.  We’re hearing from agents that finding out more information about a tenant earlier is one way they are trying to cope with demand, so we’d recommend to anyone looking right now to give as much info as possible about their position, how quickly they can move, and to get their references ready so they have a better chance of getting the place they want.”

 

Amardeep Lall, Head of Lettings at Manning Stainton said: “Since the pandemic began, the number of tenants looking for a property has far outweighed the number of rental homes available. This means that it has become very competitive between tenants to secure a viewing and a property, because there are only so many viewings we are able to book in.

 

“If a prospective tenant can share as much information as possible at the start of the process with us it greatly helps us to find somewhere for them more quickly, and it can put them at the front of the queue for properties that become available.”

Rightmove

UK Property news updates shared directly from Rightmove PLC - the country's leading property portal.

You May Also Enjoy

Rightmove logo
Breaking News

Savvy summer sellers drive best July for sales agreed since 2020

The average price of property coming to the market for sale drops by a seasonal 1.3% (-£4,969) this month to £368,740. August’s price drop is in line with the ten-year average following the bigger than usual falls in June & July Savvy summer sellers are pricing realistically to attract holiday-distracted buyers. Lower asking prices and…
Read More
Home and Living

Expert Review: Pantego Electrical Services – Reliable and Affordable Solutions

When it comes to maintaining safety and comfort in your home or business, high-quality electrical work is crucial. For residents and businesses in Pantego, reliable electrical services are available through licensed professionals who prioritize customer satisfaction. In this review, we explore Pantego Electrical Services and highlight why Darby Electric Service is a trusted choice for the community.…
Read More
Estate Agent Talk

Storytelling for Homeowners: Producing Content That Connects Emotionally

In the quick-paced global of online facts, information by myself is rarely sufficient to encourage or have an effect on. Whether you’re a home owner sharing your protection adventure, a blogger covering indoors traits, or a real estate professional assisting customers discover their dream homes, storytelling is the important thing to building belief and emotional…
Read More
Estate Agent Talk

This Summer’s Extreme Heat: What It Means for UK Gardens

The UK has been enjoying plenty of warm sunshine during the early weeks of the 2025 summer season. In predictions made by the Met Office for the three-month outlook there is plenty more hot weather to come. According to the government agency, the UK’s meteorological summer is twice as likely to be hotter than normal…
Read More
Breaking News

No-fault evictions by bailiffs up 8%

New figures show that in the 12 months since Labour came into Government, no-fault evictions by bailiffs in England have risen by 8%. Labour has pledged to end no-fault evictions under its Renters’ Rights Bill, which is going through Parliament. According to the latest figures from the Ministry of Justice there were 11,402 repossessions by…
Read More
Breaking News

Leasehold Lettings Under Pressure: Landlords Blocked from Improving Flats

New research from LRG (Leaders Romans Group) reveals that leasehold structures are creating a growing barrier to progress in the rental sector, limiting upgrades, pushing landlords away from flats, and lowering tenant confidence in how buildings are managed. According to LRG’s most recent Lettings Report, 58% of flats let by landlords are leasehold. Among these,…
Read More