Prime London’s love affair with period homes continues
One in four listings are historic properties
The latest research from Jefferies London shows that nearly a quarter of homes listed for sale across prime central London (23.3%) offer high-end homebuyers the chance to secure a period property, with demand for prime period properties at its highest in Maida Vale.
Jefferies London analysed current for sale listings across the prime London market, looking at what proportion of homes listed for sale on the current market are period properties, as well as the demand for these properties based on the proportion of period listings that have already been sold subject to contract.
The analysis shows that the prime London market presents high-end homebuyers with a strong opportunity to acquire a period property. Across the prime London market, nearly a quarter (23.3%) of all homes listed for sale are period properties, compared to just 15.8% across the wider London market.
Kensington ranks top, with almost one in three homes listed (31.7%) being period properties. Holland Park (28.7%) and Maida Vale (28.3%) follow closely behind, both areas where period townhouses and mansion flats remain a defining feature of the local landscape.
Notting Hill ranks fourth at 26.9%, while Knightsbridge completes the top five with 26.6% of all current listings qualifying as period homes.
At the opposite end of the scale, Fitzrovia sits as the least traditional pocket of the prime market, where just 11.8% of current listings fall within the period category – reflecting the area’s more contemporary mix of new developments and converted schemes catering to modern urban buyers.
When it comes to demand, Maida Vale currently leads the way, with 26.4% of all available period listings already sold subject to contract.
Regent’s Park (17.2%) and Holland Park (15.5%) also rank highly, as buyers continue to target the prestige and charm of traditional architecture across some of the capital’s most desirable addresses.
Damien Jefferies, Founder of Jefferies London, commented:
“Period properties continue to hold a special place in the hearts of London’s high-end homebuyers. The history, prestige and craftsmanship that define these homes are what make the capital’s prime market so distinctive, both for domestic buyers and international investors.
While modern developments undoubtedly have their appeal, it’s London’s period architecture – from Victorian terraces to Georgian townhouses – that gives the city its unique character and enduring desirability. The fact that demand for these homes remains robust, even in today’s complex market, is testament to their lasting value and global appeal.”
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