Property seekers care about their commute costs, do you?

January 8, 2016

Property seekers don’t just need to know the cost of the place, but the cost of living in it, which is why most property sites show energy performance certificates. Whilst helpful, it’s still missing a major part of daily life for most people – commuting to and from work. As commute costs can be the deciding factor for commuters, how can property listing sites pre-calculate commute costs for every customer?

Redirect customers to local transport routes

Add a link on each property page that will redirect property seekers to a journey planner tool utilising local transport links e.g. TFL within London or Travelline in Edinburgh. This way they can calculate costs manually and correctly estimate their journey costs before asking for further details.

Add a new commute calculator

Build a commute calculator tool from scratch to place on the site. To deliver this information it would require routing information, costs and timings. Customers looking at each individual property can then enter their office location and calculate this cost.

Use a software provider

Step 1: Customers enter their commute preferences: maximum journey time, mode of transport and time of travel

Step 2: Properties are listed by minutes rather than mileage

Step 3: The platform supplies travel cost estimates based on this commute

The software calculates the estimated cost of the commute for each property using the searcher’s entered office location. An estimate of cost is given in £s using an adult on the day walk up fare for public transport. These prices are given as a guide as transport costs vary with the booking lead time, seasonal changes, consessions and demand.

 

Alex Evans

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