A Tale of Three Cities – which level of London’s property market is still a good investment?

Vyomm.com, the prime to super-prime London property portal, has revealed the huge disparity in the economics of the London market and how each segment of the capital has performed very differently of late.

Vyomm.com looked at both price growth and transaction levels across the regular London market (up to £1m), the prime London market (between £1m-£10m) and the super prime market (£10m+) to see if London’s much-documented property market rot has set in at all levels.

Brexit uncertainty has had an impact on the number of property transactions across London, however, it isn’t the capital’s top-end market that has suffered the most. The ‘bread and butter’ section of the market under £1m has been worst hit, with sales down 20.49% since 2014.

In addition, the super prime market above £10m has also seen a 17.2% drop in sales volumes between 2014 and 2018.

However, London’s prime market between £1m and £10m has actually only seen a reduction of just -1.9% compared to 2014.

But this reduction in sales seems to have had a positive impact on prices.

Indeed, houses priced above £10m have seen an increase in value of 19% in the four-year period measured. Homes under £1m, where transaction falls are most pronounced, have experienced a rise of 16.5% in value, and where sales have suffered least – in the £1m to £10m segment, prices are DOWN by 5.34%.

“Glass half full or glass half empty?” asks Utsav Goenka, Founder of Vyomm.com the Prime and Super Prime Property Portal.

“That all depends on which part of the market you sit and whether you judge a good market on volume or on price? By far the happiest scenario in the capital as far as the latter is concerned is the super prime market where average prices rose by 19% from £15.7m to £18.7m across an average of 111 transactions per annum.

Deep pockets are certainly alive and well in Mayfair, Chelsea and Belgravia and buyer activity is brisk currently. Super prime London will always be one of the most desirable landscapes in which the wealthy and discerning wish to invest.”

Market 1: UNDER £1m
From 2014 to 2018
Growth / change % – under £1m
 
Transactions 2014
Transactions 2018
change
% growth
                           117,867
                               93,720
–                   24,147
-20.49%
Average Price 2014
Average Price 2018
change
% growth
£387,058
£450,953
£63,895
16.51%
Market 2: BETWEEN £1m-£10m
From 2014 to 2018
Growth / change % – £1,000,000 to £9,999,999
 
Transactions 2014
Transactions 2018
change
% growth
                              10,258
                               10,054
-204
-1.99%
Average Price 2014
Average Price 2018
change
% growth
£1,926,095
£1,823,322
-£102,773
-5.34%
Market 3: OVER £10m
From 2014 to 2018
Growth / change % – over £10m
 
Transactions 2014
Transactions 2018
change
% growth
                                      122
                                      101
-21
-17.21%
Average Price 2014
Average Price 2018
change
% growth
£15,760,470
£18,765,147
£3,004,677
19.06%

 

Properganda PR

National and local media coverage for property businesses. Journo quotes delivered in minutes.

You May Also Enjoy

Breaking News

Breaking Property News 13/2/26

Daily bite-sized proptech and property news in partnership with Proptech-X.   96% of proptechs fail to get to series A funding – here is why Thought Leadership by Andrew Stanton, CEO Proptech-PR The proptech sector has never been short of ideas. From AI-driven valuations and digital conveyancing to smart buildings and tokenised real estate, innovation in property…
Read More
Breaking News

Landlords unprepared for the Renters’ Rights Act

Three quarters have made no preparations for the end of Section 21, despite major reforms taking effect from May 2026 New research from Inventory Base has revealed widespread lack of preparedness among UK landlords ahead of the first phase of reforms under the Renters’ Rights Act (RRA), due to come into force on 1 May…
Read More
Breaking News

Why capital is staying in London despite a cooling housing market

By Joe Freedman, Head of Origination at ASK Partners London isn’t suffering from a lack of housing demand. It’s suffering from a failure to deliver. New data from Molior underlines the scale of that failure. Just 5,547 private homes broke ground across the capital last year, an 84% drop from a decade ago. Against an…
Read More
Breaking News

The hidden risk of overvaluing your home when moving in today’s market

With many homeowners turning ambitious conversations into tangible moving plans, the start of the year traditionally marks a surge in activity, particularly for families planning for the future. While the property market remains fundamentally healthy, experts at Beresfords say overvaluing property is one issue that continues to undermine the progress of those looking to sell.…
Read More
Rightmove logo
Breaking News

Rightmove launches next phase of AI-powered property search

Rightmove, the UK’s largest property platform, has launched a beta version of AI-powered conversational property search, as it continues to enhance its property search experience. In close collaboration with Google Cloud and built with Google’s Gemini models, conversational search is available via the property search bar on Rightmove’s website homepage. The latest move further expands…
Read More
Breaking News

Should you break things off with your mortgage lender this Valentine’s Day?

As Valentine’s Day approaches, the latest research from award-winning mortgage adviser, Alexander Hall, has revealed that more than half of homeowners approaching the end of a fixed-rate mortgage are currently undecided on their relationship with their lender, despite notable improvements across the mortgage market over the last 12 months. The consumer insight, commissioned by Alexander…
Read More