A Tale of Three Cities – which level of London’s property market is still a good investment?

Vyomm.com, the prime to super-prime London property portal, has revealed the huge disparity in the economics of the London market and how each segment of the capital has performed very differently of late.

Vyomm.com looked at both price growth and transaction levels across the regular London market (up to £1m), the prime London market (between £1m-£10m) and the super prime market (£10m+) to see if London’s much-documented property market rot has set in at all levels.

Brexit uncertainty has had an impact on the number of property transactions across London, however, it isn’t the capital’s top-end market that has suffered the most. The ‘bread and butter’ section of the market under £1m has been worst hit, with sales down 20.49% since 2014.

In addition, the super prime market above £10m has also seen a 17.2% drop in sales volumes between 2014 and 2018.

However, London’s prime market between £1m and £10m has actually only seen a reduction of just -1.9% compared to 2014.

But this reduction in sales seems to have had a positive impact on prices.

Indeed, houses priced above £10m have seen an increase in value of 19% in the four-year period measured. Homes under £1m, where transaction falls are most pronounced, have experienced a rise of 16.5% in value, and where sales have suffered least – in the £1m to £10m segment, prices are DOWN by 5.34%.

“Glass half full or glass half empty?” asks Utsav Goenka, Founder of Vyomm.com the Prime and Super Prime Property Portal.

“That all depends on which part of the market you sit and whether you judge a good market on volume or on price? By far the happiest scenario in the capital as far as the latter is concerned is the super prime market where average prices rose by 19% from £15.7m to £18.7m across an average of 111 transactions per annum.

Deep pockets are certainly alive and well in Mayfair, Chelsea and Belgravia and buyer activity is brisk currently. Super prime London will always be one of the most desirable landscapes in which the wealthy and discerning wish to invest.”

Market 1: UNDER £1m
From 2014 to 2018
Growth / change % – under £1m
 
Transactions 2014
Transactions 2018
change
% growth
                           117,867
                               93,720
–                   24,147
-20.49%
Average Price 2014
Average Price 2018
change
% growth
£387,058
£450,953
£63,895
16.51%
Market 2: BETWEEN £1m-£10m
From 2014 to 2018
Growth / change % – £1,000,000 to £9,999,999
 
Transactions 2014
Transactions 2018
change
% growth
                              10,258
                               10,054
-204
-1.99%
Average Price 2014
Average Price 2018
change
% growth
£1,926,095
£1,823,322
-£102,773
-5.34%
Market 3: OVER £10m
From 2014 to 2018
Growth / change % – over £10m
 
Transactions 2014
Transactions 2018
change
% growth
                                      122
                                      101
-21
-17.21%
Average Price 2014
Average Price 2018
change
% growth
£15,760,470
£18,765,147
£3,004,677
19.06%

 

Properganda PR

National and local media coverage for property businesses. Journo quotes delivered in minutes.

You May Also Enjoy

Home and Living

High Quality Modular Homes for the UK

Are you looking for added accommodation space in your garden / on your land? Modular Living Homes by tutumHOUSE offer a new way to live – minimalist in form, rich in experience. “There are approximately 9.6 million homes in the UK with a garden shed, and around 52% of the population owns one.” asgardsss There…
Read More
Estate Agent Talk

The most stressful places to move to in the UK

With more people in the UK moving homes during summer than any other season and the average cost of moving in the UK rising to over £14,000, picking the right place to move to has become more crucial than ever. Luckily, new research from Pay Less for Storage reveals the UK cities that make life easiest…
Read More
Estate Agent Talk

Time-Traveling Estate Agent Sequel Climbs Amazon Charts

A UK Estate Agent Currently Bringing Joy to People’s Lives – Shame He’s Fictional…   Eric Meek, the fictional estate agent created by author Dale Bradford, is back for a second outing in The Time‑Travelling Estate Agent 2, a sequel that is already climbing Amazon’s bestselling time‑travel rankings. Estate agents were recently highlighted as the third…
Read More
Estate Agent Talk

Is it finally time for lenders to back green homes?

Andrew Smith weighs the risks and rewards Property developers are increasingly pitching green homes to lenders; however, with sales cycles slowing down and repair costs rising, is now the right time to back sustainable builds and at what price point is there market demand? Sustainability is continuing to shape our future of construction with the…
Read More
Breaking News

Breaking Property News 24/07/25

Daily bite-sized proptech and property news in partnership with Proptech-X.   OpticWise – digital infrastructure in commercial real estate If your building were a product, how would it perform on the user experience scale?  Week 9: Experience as Infrastructure – Designing for Human-Centric Buildings Welcome to Week 9 of our 52-week journey into the future…
Read More
new build homes colchester essex
Breaking News

UK Housebuilding Falters as Construction Hiring Flatlines

New research from Inventory Base reveals that UK construction industry employment has increased by almost 11% in the past five years, but there has been less than 1% growth in the past 12 months. Inventory Base’s analysis of the UK construction industry shows that in 2024 (latest data available) it employed an estimated total of…
Read More