A weeks worth of Estate Agent Leaflets through the letterbox.

Firstly, why letterbox? It’s strange the way we adopt a phrase for describing something that it just isn’t quite the thing in question, surely, as per Wikipedia, letter hole would be better?

“A slot in a wall or door through which mail is delivered (through-door delivery)” Source, Wikipedia.

Anyway, I decided to collect the weekly Estate Agency themed leaflets that ended up on our door mat for a whole seven days to see the style of advertising and marketing techniques that are currently used and also to compare each. A total of five different companies posted leaflets, all varied styles, sizes, qualities and messages.

One was simply a photo-copied A4 sheet of paper and not neatly folded and pushed through which did not really grab my attention or evoke any desire from me to read it. I noted two younger people walking round posting these leaflets, most probably in my opinion, trainee / work experience and understandably, leaflet dropping would be a chore:

estate agency leaflets

We have the usual fake penned messages, which for many now must not make them think ‘oh this is a personal message to me‘, usually saying similar to ‘buyers are looking for homes just like yours‘. Two of the leaflets had this kind of message on.

Estate Agency message

Estate Agent Networking carried out a poll on Twitter to get people’s feedback on leaflets for Estate / Letting Agents and the results showed that from 38 votes received, the majority vote, at 37%, said that do not use leaflet marketing  with a overall majority total voting for a negative response at 71%.

Estate Agency Poll Leaflets

The most eye-catching one from the leaflets was the James Bond themed one, catchy quote of ‘Special Agent – Licensed to Sell‘. The most direct and what I would say the most effective was the one with the to the point and targeted message, highlighting an image of a very local property that has recently sold which made me feel the agency in question was an actual local agent who are dealing with the immediate local property to us.

Out of five leaflets, personal opinion only of course, only one would have made me contact that agency with confidence, the agency was DMG (David Martin Group, Colchester).

Christopher Walkey

Founder of Estate Agent Networking. Internationally invited speaker on how to build online target audiences using Social Media. Writes about UK property prices, housing, politics and affordable homes.

You May Also Enjoy

Breaking News

Housing sales end 2024 on a high, but buyers more cautious about how much to pay for homes as mortgage rates drift higher

Buyers and sellers returned to the market over 2024 building a sales pipeline 30 per cent larger than a year ago with 283,000 homes worth £104bn progressing to a sale in 2025. This is the largest end of year total value for four years. House prices have returned to growth with the average house price…
Read More
Breaking News

£21 million to live on UK’s most expensive street

· Knightsbridge in London now the priciest UK street · The UK’s 10 most expensive streets all in the capital, with an average price tag of £16.5 million · East Road in Weybridge the most expensive address outside of London · Priciest UK properties are 60 times more than a typical home Lloyds has revealed…
Read More
Breaking News

Breaking Property News 20/12/24

Daily bite-sized proptech and property news in partnership with Proptech-X.   Why estate and letting agents must embrace innovative technology in 2025   As we step into 2025, the UK property market continues to shift, and estate agents face mounting pressure to meet the evolving expectations of buyers and sellers. The days when static images sufficed…
Read More
Breaking News

Breaking Property News 19/12/24

Daily bite-sized proptech and property news in partnership with Proptech-X.   High street Auctions’ initiative launches to revive Britain’s town centres   This month the UK Government rolls out its highly anticipated ‘High Street Auctions’ scheme, a flagship measure of the Levelling Up and Regeneration Act 2023. This initiative grants local authorities the power to take…
Read More
Estate Agent Talk

Moving Up In The World: Finding Your Dream Home

Finding your dream home is one of life’s most exciting and transformative experiences. Whether you’re looking to upsize, relocate, or finally purchase that ideal property you’ve always envisioned, the journey is both thrilling and filled with important decisions. As you embark on this path, it’s essential to plan carefully, consider your priorities, and approach the…
Read More
new build home fronts
Breaking News

These cities are the keenest to move house in 2025

Bournemouth is the keenest area in the UK to move home, with 38,132 average monthly searches for moving-related topics per 100,000 residents. Plymouth is second, with 35,198 average monthly searches for moving, and Birmingham is third, with 35,181. Derry is the least keen area to move house, with only 3,170 average monthly searches related to…
Read More