A weeks worth of Estate Agent Leaflets through the letterbox.

Firstly, why letterbox? It’s strange the way we adopt a phrase for describing something that it just isn’t quite the thing in question, surely, as per Wikipedia, letter hole would be better?

“A slot in a wall or door through which mail is delivered (through-door delivery)” Source, Wikipedia.

Anyway, I decided to collect the weekly Estate Agency themed leaflets that ended up on our door mat for a whole seven days to see the style of advertising and marketing techniques that are currently used and also to compare each. A total of five different companies posted leaflets, all varied styles, sizes, qualities and messages.

One was simply a photo-copied A4 sheet of paper and not neatly folded and pushed through which did not really grab my attention or evoke any desire from me to read it. I noted two younger people walking round posting these leaflets, most probably in my opinion, trainee / work experience and understandably, leaflet dropping would be a chore:

estate agency leaflets

We have the usual fake penned messages, which for many now must not make them think ‘oh this is a personal message to me‘, usually saying similar to ‘buyers are looking for homes just like yours‘. Two of the leaflets had this kind of message on.

Estate Agency message

Estate Agent Networking carried out a poll on Twitter to get people’s feedback on leaflets for Estate / Letting Agents and the results showed that from 38 votes received, the majority vote, at 37%, said that do not use leaflet marketing  with a overall majority total voting for a negative response at 71%.

Estate Agency Poll Leaflets

The most eye-catching one from the leaflets was the James Bond themed one, catchy quote of ‘Special Agent – Licensed to Sell‘. The most direct and what I would say the most effective was the one with the to the point and targeted message, highlighting an image of a very local property that has recently sold which made me feel the agency in question was an actual local agent who are dealing with the immediate local property to us.

Out of five leaflets, personal opinion only of course, only one would have made me contact that agency with confidence, the agency was DMG (David Martin Group, Colchester).

Christopher Walkey

Founder of Estate Agent Networking. Internationally invited speaker on how to build online target audiences using Social Media. Writes about UK property prices, housing, politics and affordable homes.

You May Also Enjoy

Breaking News

Popping the Asking Price Bubble

Where in the Uk Can Buyers Snap Up Property Bargains and Where Properties Go for a Premium Above Asking Price   New research from fast selling property company, Upstix has uncovered the UK’s most surprising postcodes for snapping up a property at bargain prices this year, highlighting a widening gap between sellers’ expectations and the…
Read More
Rightmove logo
Breaking News

Highest demand to lease office space since pre-pandemic

The latest insights from the UK’s number one commercial property website Rightmove, reveals that the number of unique enquiries to lease office space is at its highest point since pre-pandemic, as businesses look for spaces that meet modern requirements. Demand to lease office space is 19% higher than the same period a year ago and…
Read More
Planning disputes on new build land
Estate Agent Talk

Planning consultations for major infrastructure to be streamlined

Robert Bruce, a planning and infrastructure partner at law firm Freeths LLP, said he: “Welcomed the change as a significant step to speeding up the DCO process and the focus on the quality and effectiveness of the consultation, rather than box ticking and a risk averse approach to pre-application consultation due to the current legal…
Read More
Breaking News

‘The property ladder pulls further away’ warns Open Property Group

For many first-time buyers across England, the dream of homeownership continues to slip further out of reach. Despite rising wages, soaring house prices are making it harder than ever to get on the property ladder. A leading UK professional house buying company ‘Open Property Group’ based in Buckinghamshire UK, has raised concerns over the ongoing…
Read More
Estate Agent Talk

How Long It Takes to Buy a House in the UK: 5 Common Delays That Can Slow Down Your Home Purchase

Wondering how long it takes to buy a house in the UK? The average timeline ranges from 8 to 22 weeks, but even that can stretch significantly due to unexpected delays, especially if you’re a first-time buyer or caught in a chain. That’s why working with experienced professionals like Belvoir — one of the UK’s…
Read More
Love or Hate Rightmove
Breaking News

Rightmove to host Renters’ Rights Bill webinar with Guild of Lettings

Rightmove is hosting a live and interactive webinar session with the Guild of Lettings to help agents get Renters’ Rights Ready. The webinar will take place from 10:00am – 11:00am on Wednesday 23rd April. Susie Crolla, Managing Director for the Guild of Lettings, will be joining Rightmove to help agents with questions they may have about…
Read More