Affordable Housing Crisis – London Mayor Candidate proposes Modular Housing?

There has for a long time been an affordable housing problem in London. It used to be primarily the central areas that had unaffordability, but this trend spread out to the outer city areas and cheaper regions suddenly became expensive thanks to the likes of buy to let drives and also over crowding. No longer does anywhere in and around London hold a property that can be called a home – It is all about profits / rentals / yields / London waiting and much more.

Always a heated topic and one that any MP or Mayor has to focus some of their time on – Housing. Be it the provision of enough affordable housing to deciding what land parcels should be released from green field to brown field and dealing with the subsequent apposing of such decisions. For a long time we see the release of land and gaining of planning permission (new build homes) a tough process to scale with outcomes always less likely to be positive over negative (rejection). Extensions, alternations and more are far more likely to be accepted by planning.

Around 86 per cent get their planning permission applications granted, according to analysis of government data.” source thisismoney

London is a densely populated city. It is the capital city of our country and this brings in high demand for all kinds of property requirements from commercial to residential. Hotspot areas receive high demands for housing and this in turn, when there is no relief of new housing, pushes prices up and this of course creates the further necessity to provide affordable homes. For some years now the decision to explore regions just outside these expensive areas has simply driven these prices up too… Kind of a catch22 problem which really boils down to not enough housing and not enough affordable options (that need to stay affordable).

The Mayor’s official assessment of housing need in London found that the city now requires around 66,000 new homes a year to provide enough homes for current and future Londoners. According to this assessment around two-thirds of these new homes should be affordable homes.” source london.gov.uk

What is affordable housing?

Affordable housing is not the same as social housing, both are set at different levels for different requirements. Social housing is there to provide people with a home who are lacking funds to enter the rental / sales market themselves – These are usefully filled by those on waiting lists / priority waiting lists and set with different tenancy arrangements. Affordable housing looks to deal with the challenge of housing affordability and the repayment plans are usually set at a higher then rental average fee for that area by national government or a local government recognising the current housing affordability index. Though we did see a sell off back in the 1980’s of ‘council property’ it is now not possible to purchase affordable / social housing and sell off for big profits. Most times, affordable housing is provided, under a scheme by the government, by national house builders within new developments. Modular building companies like MPH Building Systems produce a wide variety of affordable construction packages, working for government and private sector clients across the UK.

London Mayor Failings.

The current London mayor as been in the spotlight many times for failings on building new and affordable housing for the city of London.

Sadiq Khan is on track to build just half the amount of promised new housing… In 2018, Khan received £4.8bn from the government to build 116,000 new homes by 2022.” source cityam

GLA Conservatives Housing Spokesman Andrew Boff was quoted as saying towards the current London mayor: “More Government investment won’t solve London’s housing problems. What will solve London’s housing problems is having a Mayor who cares enough about the issue to spend the money that he’s already been allocated.

New London Mayor needs to tackle the housing problem first and foremost as his/her priority.

It will soon be time to once again vote for the person to be the London Mayor – The 2021 London mayoral election will be held on 6 May 2021 (delayed from 2020 due to covid-19 pandemic). There is a wide selection of those who are in line to become the next London Mayor including Winston McKenzie of Unity In Action, David Kurten an Independent, Dr Peter Gammons of UKIP and also someone who recently spoke about ‘modular housing‘ for London, Brian Rose an Independent. The full list of candidates can be viewed here.

When you read up on the candidates and some of their plans it is quite a circus to be honest with each trying to build a following/votes by promising the likes of London to join the EU, renaming London Bridge Phoebe Waller and making London the first gender equal city in the world. There are of course very sensible promises being made that include making London carbon neutral by 2030, converting empty office space into affordable housing and promising to recruit more than 8,000 extra police officers.

Back to affordable housing and Brian Rose candidate. On a recent Youtube video of his (he holds 2 million subscribers on his channel London Real), he discusses his vision for modular housing options for London thus correcting the affordable housing deficit and providing more people with both places to live and importantly at a cost that is affordable.

I must say that there has been much progress on such projects for housing. I have seen the likes of ex portacabins being used for homes and stacked above each other, I have seen great and quite stylish modular home projects globally as well as the likes of 3d printed homes. Most times these projects provide both an affordable housing option and equally as important, a faster way to provide housing.

Though with all these positives there is still much doubt for such a remedy to affordable housing. Some see these options are merely temporarily and third world in style, who will accept a quickly built property that is no more than say a glorified shed over what we all see as more secure housing, those of bricks and mortar? I can certainly see both sides of the story and opinions here – It will very much depend on quality of build and also the requirements of those moving in.

I see comments on the latest video from Brian above that includes people’s fear that this remedy for affordable housing is merely an emergency solution, rather like after a war – Some see them as an excuse to welcome over more illegal immigration and that these style of homes and community will jsut seen an increase in crime (ghetto someone used). There is good support also though with comments such as they are efficient and intelligent designing. Most comments though are negative towards the idea.

What do you think? We asked Brian for some comments – We have yet to hear back…

Christopher Walkey

Founder of Estate Agent Networking. Internationally invited speaker on how to build online target audiences using Social Media. Writes about UK property prices, housing, politics and affordable homes.

You May Also Enjoy

Breaking News

UK House Price Index for December 2025

The latest UK House Price Index shows that: The average monthly rate of house price growth in December was -0.7%. Average UK house price annual inflation was 2.4% in the 12 months to December 2025. As a result, the average UK house price currently sits at £270,000.   Here are some thoughts from the Industry.…
Read More
Cozy Pet Cat Tree Grey
Breaking News

10 things all tenants need to know when renting now

The Renters’ Rights Act 2025 received Royal Assent on 27th October 2025 and will introduce major reforms to private renting in England. The first raft of measures affecting tenants will come into force on 1st May this year. So, whether you currently have a tenancy agreement or are planning to rent this year, here are…
Read More
Rightmove logo
Breaking News

Average monthly mortgage payment down £119 year-on-year in January

Rightmove’s monthly mortgage tracker shows that the national average monthly mortgage payment in January was £1,592, based on January’s average asking price for a home of £368,031: Average monthly mortgage payments are £119 (7%) lower than a year ago, despite the average price of a home rising by 0.5% year-on-year in January A big January…
Read More
Countryside
Breaking News

Homes with a great view command premiums

Buyers are paying a 28% price premium for homes with a great view The latest research from Yopa reveals that homebuyers who want to secure a property with a great view are going to have to pay an average price premium of 28%, rising beyond 35% in the North East. Every house has windows, and…
Read More
for sale sign london
Breaking News

More sellers looking to enter the property market

The latest research from eXp UK has revealed that an increasing number of home sellers are entering the UK market, as demonstrated by recent growth in online search interest for terms such as ‘estate agent’ and ‘best estate agent’. Previous research from eXp UK recently found that sellers started reentering the market in the opening…
Read More
Estate Agent Talk

Non-standard home insurance cover and how to get it right

Leading insurer provides the low-down on non-standard home insurance cover and how to get it right Most home insurance policies in the UK are designed for ‘standard’ homes, but not every home is considered standard. Whether the property is built with timber frames, has a flat roof or is a listed building, it may fall…
Read More