All year round property market

In a recent article coming from  National Estate Agent Strutt and Parker they report that property at all price levels is going under offer, they say that is clear evidence that quality buyers are out there and that they want to buy. Viewings are higher than expected for the time of year with unusually  high numbers of buyers registering with them.

Edward Church,Partner at Strutt & Parker in Canterbury reportedly says: “Decisions about when and how to market your home are best taken in light of the facts on the ground. The idea of a seasonal market place has dissipated. This year the market has been affected by politics more than any other external factor, bearing little resemblance to the traditional ‘norms’.”

“During October we agreed more sales than in any of the previous six months. The quality of buyers is good, and we are talking to them in steadily increasing numbers. Buyers have put off their buying decisions, often for several months and in many cases for a year or more. But ultimately, they still do want to buy. And they will buy. It is our role as agents to encourage that buying process.

“Looking back to the winter of 2002 when we scarcely sold a house during the autumn as the whole country was under several feet of water, it was the week before Christmas that saw us agree the sale of more houses than in any other week. There is every reason to think that the next two months will result in good sales. The market waits for no man – don’t miss it.”

A good point made in the article is that continued marketing of a property even through what may be thought is a quiet period can result in the property for sale being viewed online much more than usual. Property portal visits generally peak between  Christmas Eve and New Year’s Day. Highest ever Rightmove page views were recorded last year during Christmas and web traffic in January was at an overall high.

Link to full article:



Allen Walkey

Highly experienced businessman with a successful career in property sales and investment both in the UK and abroad. Now a freelance writer and blogger for the property and Investment Industry, keeping readers up-to-date with changes and events in a rapidly changing world.

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