Are you chatting to Vendors & Landlords?

Talking to Landlords

Attracting new Vendors and Landlords is going to be challenging in 2023.

The debate about the value of online marketing for estate agents is closed. Further debates remain about the shape of the market with disruptors such as Purple Bricks and Strike offering alternatives to the traditional routes. This article provides an overview of the customer journey and how you can add online sales to entice your target audience to your service.

Most potential Vendors and Landlords will start with a web search for relevant services local to their property. They first seek to understand the agent’s property marketing strategy, pricing structure and value add services. Normally, they will review several options.

As a visitor to your website, the new vendor or landlord is looking to get their questions answered quickly and accurately. If questions arise that cannot be answered online, they will most likely move on to the next site.

In the past, the logical option to answer questions was to pick up the phone. With today’s changing habits that is not always the best option. 80% of millennials find using the phone stressful. Telephonophobia is widespread with phone calls seen as time consuming and inefficient.

Understanding these trends of the growing consumer market should inform how agents engage. Sales and Marketing efforts need to cater for these concerns or risk losing out on a generation of customers. Marketing on the internet is a multi-billion pound industry, cloaked in acronyms and confusion. However, there are only 3 key areas that the majority of sites focus on.

1) Searchability – Product or service needs to be easily locatable online. (SEO, PPC)
2) Ease of Use – A clear easy to navigate site with simple to understand CTAs (Calls to Action)
3) Brand – It needs to be attractive and convey trust.

Most agents are fully aware of the value that a website brings for marketing, but in a competitive local market, being able to sell at this point in the customer journey is invaluable.

This is where good website chat has proven itself. If the prospect has a great experience and gets all their questions answered, they have no reason to look further.

Two potential downfalls of website chat can be around the key requirements of getting questions answered quickly and accurately.

Most managed webchat providers act as a data capture service, taking name and contact details and passing the enquiry on by email. This can be frustrating to the website visitor, whose expectation was to chat with someone. Webchat bots can be equally frustrating, again unable to answer key questions or engage in a dialogue.

Using human agents to handle the revenue generating sales enquiries, but leaving the non- urgent enquiries to the bots, provides the most effective and lowest cost chat service available.


Author: Marcus Wrinch

If you would like further details on how chat4business can increase your vendor and landlord enquiries, please visit and launch a chat.

Or please contact Marcus Wrinch, Sales Director @ chat4business.

T: +44 (0) 1989 569 560

Title image credit: Pixabay

EAN Content

Content shared by this account is either news shared free by third parties or sponsored (paid for) content from third parties. Please be advised that links to third party websites are not endorsed by Estate Agent Networking - Please do your own research before committing to any third party business promoted on our website.

You May Also Enjoy

how to present your property for sale
Estate Agent Talk

6 Property Management Marketing Strategies For And Beyond

Did you know that over 70% of individual renters find their new homes on the­ internet? In our current digital e­ra, a sturdy online existence­ isn’t just an extra for property management firms—it’s a critical need. Nonethele­ss, with innumerable property administrators scrambling for visibility, how might your firm gain promine­nce? The solution is a de­tailed…
Read More
Estate Agent Talk

Strategies for Successful Real Estate Investment: Emphasising Luxury and Privacy

The appeal of luxury real estate lies in its ability to combine opulence with exclusivity, offering more than just a property but a lifestyle investment. For those seeking to enter this lucrative market, understanding the nuances of where and how to invest is crucial. As we navigate through key strategies for successful real estate investments,…
Read More
Estate Agent Talk

Leasehold and Freehold Reform Bill – Thoughts from the Industry

The Leasehold and Freehold Reform Bill has become law with the Act making it easier and cheaper for leaseholders to buy their freehold, increase standard lease extension terms to 990 years for houses and flats, and provide greater transparency over service charges. The Act will also remove barriers for leaseholders to challenge their landlords’ unreasonable…
Read More
Who are Rentd
Letting Agent Talk

Renters (Reform) Bill Dropped – Thoughts from the Industry

The Renters (Reform) Bill has been dropped as a result of the general election being called. Here are some thoughts from within the property industry. Ben Beadle, Chief Executive of the National Residential Landlords Association: “It is hugely disappointing that this Bill will not now make it into law. The news comes despite the fact that…
Read More
Estate Agent Talk

July 4 General Election – Thoughts from the Industry

Prime Minister, Rishi Sunak has called a general election for July 4, 2024, citing now being the time for the people of Britain to choose the next government. Here are some thoughts from within the property industry. Tim Bannister, Rightmove’s property expert: “A look back at recent elections shows that house prices and activity usually…
Read More
Breaking News

Breaking Property News – 23/05/24

Daily bite-sized proptech and property news in partnership with Proptech-X. Phoebus exceeds £110 billion assets managed in UK and Europe Following several new client wins, assets managed in the UK and Europe on the Phoebus servicing platform have topped £110 billion. This follows major investment in the Phoebus servicing product and API ecosystem that allow clients to…
Read More