Are you making the most of your apps?
September 24, 2014
Apps can be one of your strongest marketing tools if used correctly. However, just like any tool, they don’t use themselves! It’s all about how you implement them. We’ve noticed a number of agents who have set up an app for their agency, and haven’t told anyone to download it.
At Estate Apps, we want everyone to get the most of their Apps. So if you’re agency has an app, here’s some simple (and for the most part, free) ways you can up your download count.
- Every new customer that comes through your door will end up leaving you with contact details. While your app is in production, make a list of new clients emails. This will allow you to get directly in touch with your clients who need your app the most.
- Talking of emails… Your email signature is something that every person you contact will see. Something as simple as a link to your app or even just a mention that one is available will advertise to a new audience.
- Your social media profiles are fantastic places to engage people already interested in your services. Make a post at launch to announce your new app, even encourage your community to share with their friends! (When we set a new app live, we provide our clients with promo images to share to give their posts some life)
- If your agency has an automated phone system or even just an answering machine, add a reference to your app in these messages. Again, this is a message heard by anyone who is interested in the services that you are providing. Use this opportunity to engage them further.
- The shop window is the first thing a lot of your customers will see, even those who never make it inside. Make this a prime opportunity for those who don’t come in to take something away with them. Something as simple as a window card or poster with a QR code will give these passers by a simple way to see all of your properties when it’s convenient to them.
- Another simple place to add a QR code is your “for sale”/“sold” signs. These are all over your target area and will provide potential clients direct access to your listings on the move.
- Your business cards already provide your clients with all of your information in a compact and to the point manner. This just one more place the QR code comes into its own, making the process easy and efficient.
- Your website is the next port of call for many potential clients and is the most commonly overlooked space for advertising! A simple banner, logo or link is the easiest way to make your clients aware that they can browse your properties anywhere with ease.
- If your clients are to access your website from a mobile, a quick notification that takes them to the app store can be all it takes to get them to download your app. This can be as simple as adding a line of code to your existing website.
- Finally, talk it up! Any interaction with a customer is an opportunity to let them know about your app. Even after a brief chat, getting them to install your app will provide them with a constant reminder of your services on their most commonly used device.
Now these may seem like simple (even obvious) ideas but they are the most commonly over looked techniques in generating traffic to your properties. Each of these points are pretty easy to put in place, but we offer help to all of our clients putting when the more technical points in place.
If you haven’t got apps already, what are you waiting for?! get in touch today and we can get your agency on the mobile market.
You May Also Enjoy
Mould and damp – what you need to know ahead of winter
With the winter months just round the corner, problems with damp and mould can become far more prominent. Autumntime is when many people turn on central heating systems and choose to close windows, preventing fresh air ventilation needed to allow damp air to leave a property. Unfortunately, the combination of warm and damp air can…
Read More 
Rental price and average salary tracker – September 2025
London and South East see biggest dips in required rental salary year-on-year London and the South East saw the sharpest dips year-on-year in the average salary needed in order to rent the average home in that area. London saw a 4.2% drop, whilst the South East saw a decline of 2.9%. Yorkshire and Humberside saw…
Read More 
The cities where buying beats renting – with just a 5% deposit
British first-time buyer mortgage payments are typically 17% cheaper than renting, even with a low 5% deposit The average 5% deposit is £11,412 based on a typical first-time buyer property price of £228,233 Among major cities outside London, the biggest gap between owning and renting is in Glasgow, where buyers could save more than £4,750…
Read More 
Rightmove’s Weekly Mortgage Rates Tracker
Average rates for 2-year and 5-year fixed-rate mortgages Term Average rate Weekly change Yearly change 2-year fixed 4.51% +0.00% -0.37% 5-year fixed 4.55% +0.01% +0.01% Lowest rates for 2-year and 5-year fixed-rate mortgages Term Lowest rate Weekly change Yearly change 2-year fixed 3.77% +0.05% -0.07% 5-year fixed 3.97% +0.10% +0.29% Average…
Read More
Data and commentary from Rightmove on stamp duty reforms
Colleen Babcock, Rightmove’s property expert said: “We’ve been calling for stamp duty reform for some time now, as it’s a significant barrier for many people moving home. Abolishing it completely would remove one of the biggest barriers to moving, unlocking more moves at all stages of the property ladder. “Our data shows that only 5%…
Read More 
Second-time buyers dominate demand for longer term fixed mortgage deals
Second-time buyers are dominating demand for longer term fixed mortgage deals, fresh data from Moneyfacts Analyser can reveal. Of those looking for fixed term deals on moneyfactscompare.co.uk: Almost two-thirds (58%) of second-time buyers who compared mortgage deals using the moneyfactscompare.co.uk website were considering terms of three years or longer in the 30 days to 1…
Read More