Are you making this mistake on Twitter?

February 2, 2015

Over the last few months I’ve seen a growing number of agents making a presence on Twitter – and this is a good thing. But all too often I also see many agents making one big mistake which is reducing, if not preventing them from building a strong social presence on this powerful social media platform. And what are the effects of this? Wasted time. Lack of engagement. Lack of added value. Loss of followers. Prevention of utilising and maximising on the benefits of this platform. Etc, etc, etc.

What’s the mistake?

If you’re only tweeting property listings from your portfolio and nothing else.

For the purposes of illustration, this would look like:

Twitter feed example

I’m not saying that you shouldn’t create self-promoting tweets, just that these shouldn’t be the only tweets you share. Why? Because social media gives us the opportunity to share content, add value, establish a voice, build trust and brand awareness and engage in conversations. If you share something useful that engages your audience, your followers will have a reason to come back for more information, leave comments and retweet or favourite your posts.

See my post on taking a strategic approach to sharing content for a balanced way to share self-promoting posts and other posts.

Alex Evans

You May Also Enjoy

Estate Agent Talk

Buying Alone? What Solo Buyers Need to Know Before Making an Offer on a House

Figures show that solo buyers accounted for 36.9% of Barclays’ mortgage completions in June 2026, as more people chose to step onto the property ladder without a partner beside them. Choosing independence over waiting for a joint purchase has doubled over the last 50+ years, with solo first-time buyers doubling from 15% before 1980 to…
Read More →
Estate Agent Talk

How to Make a New-Build Living Room Feel Less Like a Show Home

An empty new-build living room can be surprisingly difficult to furnish. The walls are freshly painted, the sockets are in place, and there is nothing to remove before decorating begins. Yet once the sofa arrives, the room can still feel unsettled: too bare in some places, awkwardly crowded in others. The answer rarely involves buying…
Read More →
Breaking News

Mortgage Borrowing Dip

Key points: Net borrowing of mortgage debt by individuals decreased to £3.9 billion in September, from £4.2 billion in August, below the previous 6-month average of £4.9 billion. Net mortgage approvals for house purchases decreased to 53,400 in September, below an average of around 58,800 over the previous 6-months. Approvals for remortgaging increased to 42,600…
Read More →
Breaking News

Autumn Budget 2026: Property industry reaction

Following today’s Autumn Budget, reaction from property industry experts on six key areas for the property market. First-time buyer support: The £4.7bn Your First Home equity loan scheme, supporting 70,000 buyers, alongside the introduction of a new First Time Buyer ISA. Inflation and borrowing costs: The extension of the fuel duty freeze, household energy support…
Read More →
Breaking News

Can you legally BAN Halloween Trick or Treaters?

People who dread the annual knock of trick-or-treaters may have more power to keep Halloween callers away than they realise. As millions of children prepare to take to the streets on October 31, a property law expert has explained what homeowners can do if they do not want strangers walking up their path or knocking…
Read More →
Estate Agent Talk

What the sector need to do differently to give first time buyers a chance

By Peter Hawley, Director, SOWN (part of LRG) The mortgage and property sector needs to stop assuming that younger buyers are either ready to buy outright or not ready at all. For many, the reality is somewhere in between. They may have stable employment, a deposit and a strong desire to own, but still find…
Read More →