Are you making this mistake on Twitter?

February 2, 2015

Over the last few months I’ve seen a growing number of agents making a presence on Twitter – and this is a good thing. But all too often I also see many agents making one big mistake which is reducing, if not preventing them from building a strong social presence on this powerful social media platform. And what are the effects of this? Wasted time. Lack of engagement. Lack of added value. Loss of followers. Prevention of utilising and maximising on the benefits of this platform. Etc, etc, etc.

What’s the mistake?

If you’re only tweeting property listings from your portfolio and nothing else.

For the purposes of illustration, this would look like:

Twitter feed example

I’m not saying that you shouldn’t create self-promoting tweets, just that these shouldn’t be the only tweets you share. Why? Because social media gives us the opportunity to share content, add value, establish a voice, build trust and brand awareness and engage in conversations. If you share something useful that engages your audience, your followers will have a reason to come back for more information, leave comments and retweet or favourite your posts.

See my post on taking a strategic approach to sharing content for a balanced way to share self-promoting posts and other posts.

Alex Evans

You May Also Enjoy

Rightmove logo
Breaking News

Seven in ten branches now using Rightmove’s insights and training platform

New figures from Rightmove, the UK’s largest property platform, show that seven in ten estate and letting agency branches are making use of its insights and training platform, the Rightmove Hub. This is up from 56% of branches back in 2023. The Hub, first launched ten years ago and recently revamped, has expanded in response…
Read More →
Letting Agent Talk

From Fixer-Upper to Profitable Asset: Strategic Renovations for Landlords

Did you buy a fixer-upper? Or maybe you inherited one. Either way, you’re standing in a place with peeling linoleum, a questionable smell, and wallpaper that could file for social security. The big question: Do you patch things up, go full HGTV, or just torch it for the insurance (don’t do that)? First, take a…
Read More →
Breaking News

Household Costs Indices for UK household groups: January to March 2025

Household Costs Indices, 12-month growth rates, expenditure shares and contributions for UK household groups and all-households. These are official statistics in development. Main points Overall UK household costs, as measured by the Household Costs Index (HCI), rose by 2.6% in the year to March 2025; this is a fall from 2.9% in the year to…
Read More →
Surge in country and seaside property values
Breaking News

Why Rural House Prices Are Surging Faster Than Cities

New analysis from Open Property Group reveals that rural England is facing an affordability crunch, as house prices in the countryside outpace urban growth, despite lower average wages and higher living costs in remote areas. These shifting dynamics are challenging the long-standing assumption that rural life offers a more affordable and sustainable alternative to the…
Read More →
Estate Agent Talk

Air Source Heat Pumps vs. Traditional Heating: Why Maintenance Matters

As more UK homeowners shift towards greener living and energy-efficient technologies, air source heat pumps have become an increasingly popular choice. Promising reduced emissions and lower energy bills, these systems present a compelling alternative to traditional gas or oil boilers. However, while the benefits are clear, one area remains crucial regardless of the heating system…
Read More →
Breaking News

Liverpool home to the nation’s busiest estate agents

The latest research by eXp UK, the platform for personal estate agents and estate agency businesses, has shown that the average agent is listing 26 properties in the current market, but it’s agents in Liverpool who are the busiest, listing an average of 46 properties per agent. eXp UK analysed current market data on the…
Read More →