Is Social Media really necessary within Estate Agency?

This is a common question thrown around within the industry, infact within most industries the subject of whether social media can really benefit businesses is spoken about and discussed.

I was recently at an awards event in Birmingham where there was a panel of Theo Paphitis (ex Dragons Den star), Judy Naake (founder of St.Tropez self tanning range), Rob Forkan (co-founder of Gandys Flip Flops) and Julien Callede (co-founder and COO, where many questions on social media were asked. Each panel member agreed that things have changed immensely in the world of marketing and that there was an increasing importance placed on social media, each declaring they use social media and have dedicated staff to manage their businesses on the varied portals.

theo image

One question I remember from the audience was about marketing budget spends, “should I invest an amount on my website or should I look to spending it on social media” where Theo took the question and replied. He stated that you can not ignore social media and that if you can, you need to seriously think of an equal spend on both as they require each other to succeed. Without a website, you have no destination place for your customers to visit, yet without social media, you could be missing out on an important marketing avenue that can drive traffic to your website.

Looking at Estate Agency, without question nearly all estate agents are using it which can only tell us that it is considered to be important for brand awareness.

I also attend the recent ‘PropertyFlock’ #TweetUp in London where there was a speaker who was within the property industry and also spoke of the importance of using the likes of Twitter and Facebook to drive audiences to websites. They stated that sales can be generated from social media and that infact they can show a ROI on using it over the last few years.

propertyflock tweetup

So if property portals, estate agents, news channels, service providers and more within the industry are using social media, can your estate agency really take the risk and not use it? Personally, I believe your presence on social media will overtake the importance of your Google ranking, maybe I can go as far as saying that your social media account(s) will be more important that your own website… …

So, can you really afford not to be on social media?

  • It’s a free to use platform (currently) and really only takes your time as an investment (though you can outsource the social media management to an external marketing company).
  • Everyone else is using it so why shouldn’t you and more and more stories of success from using it are being shared.
  • Correctly used, it can steer target traffic to your website / listings and can improve your brand awareness within your local community and build an active target audience.

Christopher Walkey

Founder of Estate Agent Networking. Internationally invited speaker on how to build online target audiences using Social Media. Writes about UK property prices, housing, politics and affordable homes.

You May Also Enjoy

Estate Agent Talk

Larry Ellison’s estate is the third largest oceanfront parcel in Palm Beach County

America’s #1 buyer of expensive homes, Larry Ellison, is selling a mansion from his Florida collection, and it’s a big one. Larry’s Seminole Beach estate, in an exclusive part of North Palm Beach with over 520 feet of ocean frontage is listed at $145 million. The Tuscan-style mansion was built in 1998 on 8.5 acres…
Read More
Breaking News


Daily bite-sized proptech and property news in partnership with Proptech-X.   US Proptech News: PropTech Unicorn PLACE expands in 19 states with 37 new teams PLACE, the industry’s only brokerage-agnostic technology and business services platform for top real estate professionals, today reported strong mid-year growth, launching 37 teams and expanding the PLACE footprint to 35…
Read More
Home and Living

Should you buy a house with Japanese knotweed?

According to recent news, the hot weather has been a positive boon for one common and highly invasive plant in the UK, namely the Japanese knotweed. The Express has reported over the last few weeks that this perennial is taking over a park in Worcester and locals are worried it’s likely to have a big…
Read More
Breaking News


Daily bite-sized proptech and property news in partnership with Proptech-X.   NAPB: Planning Applications Fall in England, Latest Official Figures Show PRESS RELEASE: The number of planning applications received by councils in England fell almost 12% in the first quarter of this year compared with the same period in the previous year, new figures show. Data…
Read More
Estate Agent Talk

How to Build an Impressive Real Estate Portfolio

Even if the concept of building your own investments resume sounds pretty foreign at first, it doesn’t matter if you’ve been in the business for years now or you’re only just starting out. Portfolios aren’t only for the big players, and, with the right knowledge and careful planning, virtually any investor can handle the challenge…
Read More
Estate Agent Talk

The Surprising Benefits Of Solar Powered Roller Garage Door

Technology is constantly changing and moving forward, and one of the most recent innovations in garage door technology has been the use of solar powered roller garage doors. Instead of being connected to the electricity grid, a solar powered roller garage door collects energy from solar panels and uses the energy from the sun to…
Read More