Are you making this mistake on Twitter?
Over the last few months I’ve seen a growing number of agents making a presence on Twitter – and this is a good thing. But all too often I also see many agents making one big mistake which is reducing, if not preventing them from building a strong social presence on this powerful social media platform. And what are the effects of this? Wasted time. Lack of engagement. Lack of added value. Loss of followers. Prevention of utilising and maximising on the benefits of this platform. Etc, etc, etc.
What’s the mistake?
If you’re only tweeting property listings from your portfolio and nothing else.
For the purposes of illustration, this would look like:
I’m not saying that you shouldn’t create self-promoting tweets, just that these shouldn’t be the only tweets you share. Why? Because social media gives us the opportunity to share content, add value, establish a voice, build trust and brand awareness and engage in conversations. If you share something useful that engages your audience, your followers will have a reason to come back for more information, leave comments and retweet or favourite your posts.
See my post on taking a strategic approach to sharing content for a balanced way to share self-promoting posts and other posts.