Estate Agent Networking have been sent this editorial from the team at Houser, for those wanting to keep ahead of the busy activities within the UK property portal news:
Houser.co.uk acquires NeedaProperty Ltd assets and re-launches giving agents 5 years free (London, January 2015)
Houser.co.uk, the newly launched property search engine for the UK has decided to compete directly with other portals. In order to gain market share and provide more value to our members, we have been working on growing both organically and through strategic acquisitions. In pursuance of our goals, we have invested in the acquisition of NeedaProperty LTD assets, which will be strengthening our brand and product.
Our aim is to work with existing market players and create mutually beneficial partnerships, which will further improve the estate agency ecosystem and bring profitable returns on investment.
In line with our vision for a free and transparent real estate market in the UK, we are also giving free listings on NeedaProperty.com to all new and existing members, for the next five years. We have also brought on Scott Green the founder of NAP as a consultant, he will be providing increased value to all participating Need a Property Agents and new advertising agents across the Houser portfolio.
NeedaProperty.com is a renowned and established brand in UK’s online real estate market, and the site recorded over 12 million user sessions in 2014. The average time spent by each user was 3 minutes 45 seconds, with 5.58 average page views.
With this acquisition, Houser’s market share will be growing to rival the industry’s bigger portals and we will be able to provide even better services and improved features for our users, as well as offering all Agents 5 years of free listings on both Houser.co.uk and NeedaProperty.com
Since its launch earlier this month, Houser continues to grow and this acquisition is expected to boost our growth rate and bring more agents onboard.
In the coming weeks we will be releasing more details regarding the acquisition, including how many branches both Houser and Need a Property will collectively have throughout the country.
Quote from Scott Green
I am very pleased that the Houser brand will use the Need a Property assets and re- launch the site under their own internal infrastructure. We are also very pleased that our loyal agent base will now receive 5 years free marketing across their portfolio of sites.
Author: Christopher Walkey
Founder of Estate Agent Networking and an internationally invited speaker on how to build online target audiences using Twitter and LinkedIn.