Posts by EAN Content
Who Are You Marketing To?
Let me introduce you to my client, Mark; in his late forties, and running his own independent agency.
Read MoreHow to protect your small business from getting sued
A survey reported by Independent in 2013 found owners of small businesses to be most concerned about the possibility of getting sued. This is understandable given the abundant employment law that has to be taken account of in serious attempts to prevent legal action being brought. Fighting a court case can also be an unwelcome…
Read MoreWhich #PropTech – Why #PropTech
Many decision makers within the Estate Agency world are spending lots of man hours discussing Property Technology (PropTech). They ask themselves and their teams – Do we need it? How would we use it? Is there an ROI? What are our competitors doing? Are they missing the biggest question? How will PropTech benefit our customers?…
Read MoreHow to Add Value to Your Home On Any Budget
Adding value to your home before you put it on the market doesn’t have to be an expensive or arduous task. Naturally, there are a number of upgrades that you can make to your home that will require a fairly large budget, but there are also a great number of simple things you can do…
Read MoreHow one estate agent uses leaderboards to inspire staff performance
Kevin Welch from Optime Reality loves leaderboards. In his business he says leaderboards “create healthy competition because the agents don’t want to be at the bottom and they are all striving for the top of the list.” He doesn’t stop at sales, he has created leaderboards for all the different teams in his company! “I…
Read MoreLandlords, Will Your Property be un-rentable next year?
It has been on the cards for a while, yet awareness of the changes to Energy Performance Certificates (EPC) and the private rented sector seems scarily minimal. According to data released by Quick Move Now, 1 in 10 properties could be classed as un-rentable as a result of the change, and you could even be…
Read MoreThe Secret to Increasing Your Online Lead Response Rate
This is the single most important reasons why your expensive online leads don’t convert as well as you expect them to
Read MoreUnderstanding the Uses of D1 and D2 Property
When it comes to buying or selling property, it is essential that what you are after meets the correct classification. There are many different types of property classification, from A1 to D2. Many people can easily become confused between D1 and D2 commercial property. Here we detail the difference between the two and the importance…
Read MoreYou don’t have to beg landlords to stay
It’s the statistic that no one in property expected but research from the National Landlords Association revealed that 61% of landlords are currently use a letting agent – a 7% increase from the final quarter of 2016. The same report also found the proportion of landlords self-managing their property slipped by nearly 10% during the…
Read MoreBTL Mortgage Guidelines – New Criteria
The buy to let market has seen many changes over the last couple of years, with new tax rules, and increased stamp duty tax to name just a few. Currently mortgage lenders are coming up with new underwriting guidelines that will come into effect in September 2017 and this will affect how a landlords mortgage…
Read More95% of estate agents are failing to do this one easy thing
…that will protect them from cheap fees and lack of stock
Read MoreCompetition Appeal Tribunal issues judgment in favour of Agents’ Mutual
The Competition Appeal Tribunal today issued its judgment in the case between Agents’ Mutual v Gascoigne Halman. Ian Springett, Chief Executive of OnTheMarket.com, said: “We are pleased that the Tribunal has confirmed the position maintained consistently by our Board that Agents’ Mutual’s strategy for entry to the portals market has been pro-competitive both in object…
Read MoreCIELA to halt letting fees ban, expose rogue agents and combat misleading corporate adverts
CIELA, the Charter for Independent Estate and Lettings Agents, has set out its first tasks, should the organisation launch successfully on 1 October. Subject to sufficient support and member sign-ups, its first 3 intentions are clear. If launched on 1 October, CIELA pledges to 1. Spotlight any and all agents operating illegally 2. Prevent the…
Read MoreWhy PurpleBricks Is Beating You
Most estate agents don’t prioritise email leads from Rightmove and Zoopla. It stands to reason, if an enquiry was serious they would call. But reason is WRONG. This outdated belief about enquiries is costing High Street estate agents dearly. PurpleBricks is winning, at your expense. LeadPro is a free tool from Property Technology ltd, that will help…
Read MoreUnfair Estate Agent Stereotypes… Still.
Estate Agents are still coming up against unfair stereotypes. Still today, ‘everything is their fault’ and the blame for houses not selling, is laid entirely at the feet of smooth talking, wrist jewelry wearing ‘charlatans’ who are only interested in that commission payment. Everyone is entitled to their (wrong) opinion of course, but it still stuns me when people don’t recognise high street property sales professionals for the everyday, dream making heroes they are!
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