6 Things to Do When You Get to Your New Home

You have everything packed and loaded in the van and you are ready to move into your new home. The money to pay the movers and the copies of your floor plan and inventory list are with you. You have a couple of friends to help you unload the vehicle and arrange the furniture. The…

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How will GDPR affect Estate Agents?

GDPR is not an acronym which stands for something funny like LOL – it’s an important regulation that every business needs to be made aware of. GDPR is coming into effect in May this year and it will affect your estate agency. We have written what GDPR is and what steps you can take now…

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The Market Share Trap

There are 8 million people living in Switzerland – compared with China (1.3 billion) and the US (320 million) it’s absolutely tiny.  If you were a watch manufacturer you could be forgiven for dismissing the country’s watch brands as a threat to you.  After all, Swiss watch companies only manufacture 2% of the world’s watches,…

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Buying before BREXIT – what you need to know

The EU Referendum caused a number of property pundits to speculate about the future of the UK’s housing market should we choose Brexit, but now the dust surrounding the decision has settled, experts are able to make more informed projections about the impact. Initially, the result was one of panic. A number of domestic buyers…

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If Hannibal from the A Team was an Estate Agent

Google has a 1000 year plan. Apple apparently has the same very long term vision laid out in a secret cave. A lot of dodgy football managers have five years plans but are usually only around 12-18 months to work on them before getting their P45. Hannibal from the A Team always had a plan.…

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More Valuations (How to get them!)

Everyone wants more market appraisals. That’s how you win instructions! We see loads of agents spending a fortune on everything from high tech digital marketing to old-fashioned leaflets to increase brand awareness and get more traffic to their websites. Many see virtually no return on their investment. That’s because unless you get a call or…

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Why don’t the public trust estate agents?

Perception is a funny thing. It’s often pretty far removed from reality. The Cambridge Dictionary definition of the word is this: Perception – a belief or opinion, often held by many people and based on how things seem. Note that it says ‘seem’ and not ‘how things really are’. The general perception of estate agents…

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Homebuilding and Renovating Award Winners Announced

If you are considering a self-build property or perhaps buying a house with the idea of changing it into something uniquely you, then the winners of the Homebuilding and Renovating Award from the Daily Telegraph will surely be inspirational. These are people who have created unique and amazing properties – and are also set to…

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Let’s talk about Rightmove banner adverts…

Rightmove Banner Adverts - EAanalytics

I’m a bit confused about the use of Rightmove banner adverts… …The ones a BUYER see’s when after they enter their search location. The one’s that have a 1 in 4 chance of being seen in the few seconds just before the BUYER presses the “Find properties” button. The ones that when you click often just…

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And now it hits the fan!

Way back in October 2015 when an in-out referendum was intended to mend rifts in the Conservative Party and the shortest serving England manager had seen out a full calendar year, the Deregulation Act took effect for all new tenancies in England. With fundamental changes to both the way in which repairs were handled and the…

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Adios PR – I’m becoming an Estate Agent!

My friends and clients who work in estate agency all do very nicely by the look of things. Nice cars, smartly dressed, exotic holidays and often with a mini (or midi in some cases) property portfolio to keep them company during the slower months. I want some of that. I’ve had enough of the world…

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How to get more LOVE than your rivals down the road

BLAND IS BANNED  I’ve been doing a lot of work recently adding some personality to agents’ websites, in particular the About us sections.  It’s pretty simple when you know how.  Don’t be bland, don’t be too serious and use a tone of voice / way of writing that doesn’t sound anything like a stereotypical estate…

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Why invest in Dubai?

Brits accounted for AED4 billion of sales transactions (around £837m) in Dubai during the first six months of 2016 – the second highest out of 149 nationalities investing there. So, what makes property investment in Dubai an appealing proposition for Brits? The lifestyle It is a tax-free city, with no income tax or capital gains…

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