Posts by Alex Evans
Smoke alarms, EPC’s and floor plans.
Smoke alarm and CO2 detectors With the recent new legislation for landlords to provide such working alarms at the outset of new tenancies we have come across a handful of properties at check in since 1st October where landlords/agents have not fully complied with the new laws. Considering this leaves the inventory clerk, agent and…
Read MoreTime to switch off foreign investment in the UK housing market?
This story has understandably slipped under the radar in the light of the terrorist attacks in Paris. The government has sold off £13bn of former Northern Rock mortgages that taxpayers acquired during the financial crisis. It’s one of the final pieces of the jigsaw from the bailout of the failing banks during the credit crunch…
Read MoreRead how Permission Marketing can change the profile of who you market to.
I’ve just finished reading a book called Permission Marketing by Seth Godin and it’s been very interesting. Like The Cluetrain Manifesto I found it more useful in conveying a feeling than actually giving me direct thoughts on practical changes to make to my marketing ideas, but there are still some idea that have come out of it.The…
Read MoreBe on TV – Estate Agents.
Are you the Boss of a Small Business? Do you have Incredible Staff who deserve to be seen on TV? They might be hard working, exceptionally creative or highly entertaining … Whatever their assets, we want to hear from companies who want to nominate their team to star in an observational series which celebrates Britain’s workforce.…
Read MoreAugmented Reality is what you need…
With the property market in a bit of an upswing agents, portals and industry suppliers should really start experimenting with advanced technologies so that they can provide potential buyers with an innovative experience while they are searching for new homes. Now we aren’t talking about apps, websites or digital displays here, something that really has the…
Read MoreThe Manchester Metrolink Rent Map 2015: How Far Will Your Money Go?
Manchester-based digital agency Digital Media Team has put together a handy rental map of Manchester, showing the average monthly cost for a one-bedroom property based on the postcode of each stop on the Metrolink route. It’s not as shocking as the London Underground Rent Map (£2920pcm for a one-bed at Hyde Park Corner, anyone?), but…
Read MoreYou have more influence than you think.
As an Estate agent, you have a lot of influence over the buying decisions of your customers. Don’t underestimate the power of your recommendations, especially when it comes to your customers choosing a conveyancer. Conveyancers are all too aware of this as well. For those firms hungry for success, this is an area they will…
Read MoreAre you a Rat or a Hamster? An open letter to independent estate agents.
Hello there, I’ll get to the point. The industry has an image problem. A bloody big one. Most people do not trust estate agents. Heck a lot of agents don’t even trust agents. Every time there is a top ten list of the least trusted / most despised professions in the UK estate agents will…
Read MoreTop 5 Reasons Why Signage Still Matters.
There seems to have been a seismic shift in recent years for companies to migrate everything ‘on brand’ online. However signage for high street stores, showrooms and businesses is thriving in both the corporate and property market. Having good branding is what you stand behind day in day out, wherever that may be. Here are…
Read MoreThe winner takes it all!
You’ve got one chance at a valuation. You either win it or you don’t. How do you put yourself in the best position to win more, more of the time? Do you offer more or less marketing than your rivals? A good and engaging write up, thoughtful and well taken images, a media tour, floorplan?…
Read MoreShare your Instagram pics as native Twitter photos.
In this blog you will learn how to automatically post your Instagram masterpieces to your Twitter feed as opposed to just an Instagram link. As you’re probably aware Tweets with images get a much higher engagement rate for those Tweets without and so this is well worth adding to your Twitter marketing. So let’s show…
Read MoreThe “Buying Your Home” Checklist.
Buying a home can be one of the biggest commitments that you will ever make and also the most expensive. You need to make sure you get everything right. If you have bought a home before you will be familiar with the process and what’s needed to successfully buy a home. But if you’re new…
Read MoreWhy you should write a blog (even if no one reads it).
If you’re reading this blog, you’re part of the growing audiance I’ve collected over the years! The more I write the more I see the the numbers rise and it’s a great feeling. But, it wasn’t always this way… When I started blogging no one was listening, like a crazy man yelling his musings into…
Read MoreWhat is a Google Local Page and How Can I Use it to My Advantage?
In this article we’ll examine the advantages of having your agency listed as a local page on Google. In many ways, Google can be your agency’s best friend. Providing you regularly update content and effectively manage your keywords, it will reward your site with higher rankings and greater visibility. What’s more, Google is now able…
Read MoreAGENTS SHOULD SEEK OUT £1.5BN FEE INCOME FROM BUY-TO-LET
THE founder of the dedicated property investment search portal, Buy2Let.com has today warned that estate agents shying away from buy-to-let in the wake of new Government measures to try and stifle the market are missing out on their share of £1.5bn in fee income. Martin Wilkinson, who launched the portal this summer, says that despite…
Read More