Posts by Alex Evans
Make every viewing count.
Now it’s time for viewings! You have chosen an agent to do the job and you are paying them a fee, I cannot stress this point enough – let the agent do the viewing. A potential buyer feels more comfortable, able to ask any questions, talk about the neighbours, how busy the road is etc., when…
Read MoreAre you all Show and no Substance?
We all love great design and in many ways it’s what draws us to a product, brand or company. I personally love branding but I’m sadly seeing a growing trend of content that is all show and no substance. What do I mean? As an estate agent you have a large number of materials from…
Read MoreBenefits of Deploying a Managed Print Service for Estate Agents.
A large number of Estate Agents are unaware of the true costs associated with running their office printers. This is in part due to supplies, servicing and hardware costs being spread across multiple budgets. High printing costs can often be viewed by Estate Agents as an aspect of business life they have no control over.…
Read MoreEstate Agents get on the front foot to win hearts and minds.
Hi Folks. Here’s an article I wrote for the July issue of The Property Drum magazine and the only time I’ll see my name next to someone of the status of Mahatma Gandhi. PR Expert Jerry Lyons believes estate agents are too often backward in stepping forward to challenge the media’s negative view of the…
Read MoreHumanising the Estate Agents Websites and offering Virtual Guided Tours.
It has been a long time that I have searched for a platform to write something about humanising web sites. I do not know about the experience of different people but I can tell you if i had a web chat service on a web site it would be the first means of contact I…
Read MoreSize Matters…!!!
There are obvious connotations around size that matters but in the world of land and property it really does matter. On 1 October 2013 the Property Misdescriptions Act 1991 was repealed to make way for two other pieces of legislation which regulate estate agents and other businesses involved in property sales and lettings: the Consumer Protection…
Read MoreWear – What is the definition of wear and tear?
So you’ve spent hours / months / maybe even years getting your property fit for rental, but now you’re worrying about wear and tear; ‘how do I decipher what is reasonable and what isn’t?’ The law currently defines fair wear and tear as “reasonable use of the premises by the tenant and the ordinary operation…
Read More3 easy steps to use Google Analytics effectively.
Google analytics is a very useful free tool that you can use to completely understand every aspect of your website and the people that are browsing it. While it is free and everyone has access to it, many businesses do not utilise everything it has to offer. This is understandable due to the nature and…
Read MoreWhy F1 Has Everything To Do With Social Media.
The winning car in an F1 race has a powerful engine and a team feeding vital intel; when to accelerate, when to break, fuel levels, road conditions. There is endless data interpreted by specialists who feed instructions to the racer behind the wheel. Without this, the driver may make it round the track but they will never…
Read MoreNews update: Where we are with Estate Agent Networking.
Thought it was just the right time to give another little update to who we are and what we look to achieve at Estate Agent Networking. Firstly we would like to point out that the website started after our launch of the UK’s now largest estate agency group on LinkedIn which in itself is highly successful in bringing industry…
Read MoreUniversal Marketing Rules For Writing Killer Copy.
When crafting any type of message there are marketing truths universally acknowledged that must stay front of mind. Whether it’s presentations, emails, reports, or advertisements, you need to create copy that grabs your audience’s attention and inspires action – not copy that ends up in the (physical or digital) bin. We’re not all great copywriters, but…
Read MoreHOW TO START USING DRONE OPERATORS.
As more people are discovering the stunning footage that can be captured with a drone, hiring a drone operator to film a property, or monitor the construction of a new development, is gaining popularity. But, before you hire a drone company to film a video for your business, there are a few things you should…
Read MoreGiving a voice to the demand side in the Property market (And getting agents to work harder…)
“Where is the Dec19 SX5E 3500/4000 one by two call spread now”? Does this sentence sound alien? On the trading floors of the City of London it is an everyday occurrence when a customer such as a pension fund or a hedge fund sends a request to banks to get the latest quote on a specific financial product.…
Read MoreShould I stay or should I go? The brutal truth about your counter offer.
With a shortage of talented candidates on the jobs market and a reluctance from employers to go through the looooong process of recruiting, it is commonplace for businesses to present resigning staff with a counter offer. “What are they giving you? We’ll match it!” is a fairly predictable response from a panicked line manager. For…
Read MoreDo your bit for the environment using technology!
We’re all aware we should all be doing more to help conserve our environment. Government agencies and public action groups are all pushing towards green targets for carbon emissions with a variety of funds available to support environment protection in the property sector, including the Green Deal. Commitments to greater sustainability, and progress towards green…
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