Posts by Jerry Lyons
LAND & NEW HOMES NETWORK AND RELOCATION AGENT NETWORK UNVEILS NEW PX PARTNERSHIP FOR HOUSE BUILDERS
Land & New Homes Network the pioneering property network has announced a collaborative part exchange and assisted move offering with Relocation Agent Network that will benefit house builders across Britain. The new service will link leading independent estate agents and enable them to market part exchange properties from any region – a move that will…
Read MoreWhy Estate Agents NEED to be Con Men and Women
There’s a new type of con man and woman in town. And thankfully this emerging breed of con artists has zero to do with being smart talking, shiny suited charlatans tricking decent people out of their money. For con people in 2018 replace confidence (as in con man / woman) with content. Because folks if…
Read MoreIs there a future for traditional estate agents?
If you are a traditional estate agent I’ve come across a survey and report, you must read. I say ‘must’ in a pushy way as the report from Rix & Kay Solicitors LLP is in my opinion essential reading for estates agents who are worried about the threat from online only agents. It could very…
Read MoreWhy you need to be more than ‘just’ an estate agency
Morning %FIRSTNAME% I’ve spent a good bit of time this week working on award entries for a fantastic family run agency on the south coast. Their doing so many things right that it’s absolutely no surprise they are number one on their patch (according to Rightmove, not just some plucked from the air chest thump).…
Read MoreThe One Thing I learned Yesterday Which Could Help Estate Agents
I spent most of yesterday up in Milton Keynes – the home of a hundred roundabouts. My day was spent at a marketing conference held at the MK Dons Football Stadium. Some of the great and good of marketing were there, proper experts (and a boring bloke who delivered one of the dullest presentations I’ve…
Read MoreMarketing must have’s estate agents need for 2018
Hello Folks, Here’s a video on the four marketing must have’s estate agents need for 2018. I also unearth the phrase that makes me punch myself in the face when I hear it. The link to it is below. https://youtu.be/DGPChAKlBZU Thanks for watching.
Read MoreIs This My Mid-Life Crisis or a Jerry Maguire Moment?
I suppose I should start this story by wishing you a Happy New Year and all that, but I’ve something far more sincere and personal to share with you if I may. I’ll get to the point. I think I’m having a mid-life crisis. I’m 45 years-old, life is comfortable without being extravagant. Family life…
Read MoreBelow is a blog which was my most widely read in 2017.
When it went online it had more hits than The Beatles, Elvis, Beyoncé and Sir Cliff Richard combined (it’s getting near Christmas I can mention Sir Cliff surely?). It had the highest open rate of any of my emails sent to my estate agent database. And it got shared on social media more than any…
Read MoreIs This a Sign of Estate Agency Suicide?
Some signs really grab you by the throat and insist you notice them. Two examples did that to me this week. The first was in a local mortgage broker’s office. Big and bold on his feature wall he has words to the effect of: ‘Spend just 15 minutes with us to discover 1000s of great…
Read MoreSuccessful Estate Agencies Leave Clues
A quick one this week folks as I’m knackered after being a detective for the past couple of days (hopefully more Columbo than Inspector Clouseau). Several of my clients have been very successful recently at different industry award competitions. And success leaves clues as I’ve discovered while researching a future article on what makes some…
Read MoreAre you the most irritating agent in your area?
What’s your take on networking? I hate it. Actually let me qualify that. I hate the word networking. It’s such a clunky way of describing people just meeting up and talking. I like meeting people, like chatting (it’s the Irish in me) but despise hard selling. I was at a ‘networking’ event earlier this year…
Read MoreWhat makes your agency SO special?
We have a problem in the UK. You may be suffering from it right now. I know I did, and still do sometimes. But not that often thankfully. See over here in the currently rather dis-United Kingdom we’re not very good at saying how good / great we are. And estate agents for all the…
Read MoreEstate Agency Marketing Myths and How to Banish Them
One of The Oxford Dictionary’s definitions of a myth is: “A widely held but false belief or idea.” And on that basis, it’s fair to say that there a loads of things people believe in the estate agency world that are wrong. So, here are five I could think of think of and my ways…
Read MoreEstate Agency Marketing Myths and How to Banish Them
One of The Oxford Dictionary’s definitions of a myth is: “A widely held but false belief or idea.” And on that basis, it’s fair to say that there a loads of things people believe in the estate agency world that are wrong. So, here are five I could think of think of and my ways…
Read More95 per cent of estate agents didn’t even know about this
If I asked you why the 25th May 2018 will affect your agency’s business what would you say? If like 95 per cent of the 25 agents I’ve asked that question to you’ll more than likely respond with a puzzled look a bit like that hungover looking furry cat doing the rounds on YouTube. Well…
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