Is there a future for traditional estate agents?

Written by Jerry Lyons on - Marketing -

If you are a traditional estate agent I’ve come across a survey and report, you must read.

I say ‘must’ in a pushy way as the report from Rix & Kay Solicitors LLP is in my opinion essential reading for estates agents who are worried about the threat from online only agents.

It could very well end up being the read that saves / secures your agency’s future.

It’s titled Can Traditional Estate Agents Continue to Thrive in the Brave New Digital World.

Granted it’s not the catchiest name for a report but trust me – it’s a good piece of work.

Now, I want to be crystal clear that I wasn’t involved in the writing of this report. I discovered it when reading my local chamber of commerce’s magazine.

And it’s not your usual 8 pages of fluff.

This is 64 pages of detailed analysis and advice and features a survey of 60 agencies in the south east of England.

It’s very good.

Topics covered include:

Why traditional agents need to clearly differentiate their offer to that of their online rivals. And how they can do it.

How traditional agents can use technology and innovation just as much as their online competitors.

Why traditional agents win hands down when it comes to the art of negotiation and sales progression and why this needs to be publicised more skilfully.

Alternative business models’ traditional agents could consider in the future.

And loads more useful information, ideas and insights, plus the responses from agents surveyed are interesting.

It’s a very useful piece of thought leadership and clever content marketing by Rix & Kay.

The proof is in the reading so if you want me to send over a copy just ping me an email at [email protected] – saying – ‘Yes please Jesmondo.’

Thanks for reading and here’s to your next instruction.

Jerry

Author: Jerry Lyons

Estate Agent Web Site Design special offer combined with Mailsign Branded emails just £499 for interactive bespoke design.

Full Details of Web design Service 

Share
 

Recent Popular Articles


“The bright colours really appeal to our market place."


Pickard Properties are specialist land agents in the busy university city of Leeds. Competition is fierce and Director, Denise Mc Ardle, wanted to create a

How to Turn Your Ideas Into Profit 2

How to Turn Your Ideas Into Profit


We don’t have an information problem: we have an implementation problem.  Here’s how to implement for success. Are you the kind of person who loves


Top 10 Useful Apps for Estate Agents


A typical day for any Estate Agent involves spending large amounts of the day out and about at property viewings, so working on the road has

Clever Canvassing

Clever Canvassing


How not to chuck your money away on campaigns that don’t work. Do you have a recent canvassing leaflet nearby as you read this? Or


Making the most of your email campaigns agents.


Email marketing is all about using best practice to drive your target market from one stage to the next - and tracking their movements. This