Posts by Jerry Lyons
Letting Agents – Don’t let them bash you without a fight
My old man was a 11 year-old Irish immigrant from County Cork when his family landed on these shores in 1950. It was a time when boarding houses displayed signs saying no blacks, no Irish, no dogs. Rough times. And being one of the first of the new small wave of Irish kids in his…
Read MoreIs Your Agency_s Marketing and PR Super or Sh*te? Take the 11 Step Quiz
I once went to an expensive conference which featured an American marketing guru (I despise that term, guru shmuru). I was struck by how shiny his face was and his equally glossy suit. I imagined him sitting on a chair and sliding right off it. Shiny Sid said a lot of things I didn_t understand.…
Read MoreOnly a dozy estate agent would ignore this
If you are reading this I’ve two things to say. Firstly an apology – The subject line wasn’t aimed at you. You’re obviously not stupid. Secondly – There’s a method in my rudeness – The same subject line was used by me two years ago and the email open rates went through the roof. It…
Read MoreThe VW Scandal and why it Matters to Estate Agents.
Well folks it’s been a pretty interesting week. Our internet crashed like the VW stock price and I had a day of being stuck in the wifi wilderness. It was strange. Lonely. Disconcerting. I even had to speak with some people over the phone. Joking aside but keeping it topical it appears that VW have…
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