Posts by Sam Ashdown
How to Turn Your Ideas Into Profit
We don’t have an information problem: we have an implementation problem. Here’s how to implement for success. Are you the kind of person who loves coming up with brilliant new ideas, but loses interest when it comes to implementation? If so, join the club. Estate agents – and especially owners, aka entrepreneurs, are typically creative,…
Read MoreDealing with the Social Savvy Seller – my Top Seven Tips
Here are my top seven tips for dealing with social savvy vendors and making sure they choose you to market their property. I was in a local café the other day for a meeting. We ordered food, and my crabcakes were frankly, awful. After two exchanges with the staff, I returned it, mostly uneaten, explaining…
Read MoreHow blogging can bring you new clients for free
How blogging can help you to generate new enquiries from motivated sellers and landlords, for free. Once upon a time, a young man from Virginia had a dream. Marcus Sheridan, a tall and very energetic college football player had big ambitions; he wanted to be an entrepreneur; specifically, a rich entrepreneur. After spending a couple…
Read MoreWhat Do You Do With Your 168 Hours?
We each of us have a brand new 168 hours every week to spend as we see fit. How do you spend yours? Getting the most out of your 168 hours takes discipline in a distracted world. To be a really exceptional estate agent, you have to put in the hours on marketing. To thrive…
Read MoreHow’s your diary?
How to prioritise the tasks that will bring you the results you want. Has anyone seen my weekend? I’m sure it was right here, and now it’s gone….. Time flies when you’re enjoying yourself, (I am, in my business). Before you know it, it’ll be next week; next month; next year. And all those brave…
Read MoreNot your father’s marketing
Over half a million people work in estate agency in the UK, probably three times the number employed in the industry when I was a child. Transactions, however, have not trebled in the same timespan. Which means one thing: HUGE competition for instructions. Where your predecessors could rely on word of mouth and goodwill to…
Read MoreEstate Agent Marketing needs a new approach
My unique take on estate agent marketing in the 21st century. Before you dig into this post, you might like to know I’m running a free training session on this topic on Tuesday 1st September at 11am. Book your place here >> Book your diary solid When I look at agent marketing – both property marketing, and…
Read MoreAre your clients a good fit?
Good fit clients can give you a healthier bottom line and happier workforce. Find out how…. Whilst my ‘day job’ is coaching estate agents and property professionals, I also run www.home-truths.co.uk – a consultancy service for vendors who can’t sell their homes. Let me tell you about our typical client: Pat and Vince live in a rural…
Read MoreSelling without Selling
How you can win the instruction without being pushy. Estate agents are supposed to be natural-born salespeople. After all, we have the gift of the gab, and an answer to everything, right? But not every agent is comfortable with selling. Some find it challenging and unnatural. When it comes to the ‘pitch’, they trip over…
Read MoreThree of my BEST marketing secrets, just for you
Eleven years ago, I founded my consultancy business, HomeTruths. I had the crazy idea that homeowners needed independent help in selling their properties, and that I was the expert who could do just that. I hired a web developer and spent months getting my website just right, packed with pages proclaiming my expertise and knowledge. …
Read MoreThe Three Steps to Success
Discover how to get your phone ringing with the right kinds of vendors so you can charge the fee you deserve. Most of you who read my blog and get my Supertips have a good conversion rate, once you get in front of the vendor. Anything higher than 33%, and you are bucking the statistics.…
Read MoreThe Best Vendors are Actually Your Previous Purchasers
Why your previous purchasers could be your best source of instructions. A friend of mine – Helen – has recently moved house. It was a fraught time. She was on the phone to me a lot (naturally), complaining about her buyer and her agent. They were both dragging their heels, apparently, causing her unnecessary grief…
Read MoreMorning Meetings – Time for Change?
Estate agent morning meetings are a staple of most offices, but could your meeting be costing you money? On a chilly morning a couple of weeks ago, I drove up to Penrith to attend a Rightmove seminar, along with around 50 local agents. These seminars are always really interesting, and I generally come away with…
Read MoreHow do you get those WOW images?
You’ve just been instructed on a terrific property. The signed Agreement is tucked lovingly in your folder as you speed back to the office to be congratulated by the whole team on bringing in the highest priced property so far this year. The vendor is keen to get his home on the market so you…
Read MoreCalling All Responders
Why everything you think you know about canvassing may be wrong, and how a simple mindset shift can change everything. When you send a homeowner a canvassing letter, does it look a bit like this? Dear Homeowner Are you thinking of selling your home? If so, we at Brilliant Estate Agents Ltd are delighted to…
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