Posts by Sam Ashdown
What do you DO?
What do you say, when someone asks you “What do you do?” Do you reply, “I’m an estate agent”? Or perhaps you say, “I work for Downtons”? Or even, “I help people move ”? Perhaps what you say isn’t as important as how you feel when you reply. I’ve heard agents pre-empt any cruel barbs…
Read MoreDoes Your Website Have A £300 Million Button?
No one likes bad websites. If you can’t find the information you’re looking for in a nano second, you’ll simply click away and find it somewhere else. Your website is great: all the information a potential customer needs is right there at their fingertips, with no need to click onto a competitor’s site. But what…
Read MoreAre you Ready to Learn?
When I deliver training, or make a presentation, the majority of my audience is there to learn. Willingly, and gladly. I can tell which ones are: they are the ones sitting forwards, their body posture is open, and they’ve got their notepad and their pen at the ready, to scribble down any words of wisdom,…
Read MoreYour 3 Lists to Freedom
Do you believe that you are literally the only person in your business who can do things the right way? You’re not alone. I recently wrote about how to delegate, as it’s something small business owners really struggle with. If you’re an independent, single-office agency, then you have no doubt had to be Jack of all…
Read MoreEstate Agent Communication is Changing
I took my daughters to London this weekend. They made complex arrangements to meet various friends, at several different locations, throughout London and Surrey over the two days. What is perhaps notable, is that all these arrangements were made without actually speaking to anyone – their entire agendas were accomplished via iMessage, text, Snapchat, Whatsapp,…
Read More7 Steps to Grow Your Agency
What prize-winning pumpkin farmers can teach us about growing our agencies I’ve just read this book – The Pumpkin Plan. In it, author Mike Michalowicz, reveals how applying the secrets of prize-winning pumpkin farmers to business, can help you to grow your agency to a colossal size too. Just as almost every pumpkin farmer grows…
Read MoreRoll out the Red Carpet
Last weekend, a friend and I met for tea and scones in a lovely country pub close to where I live. As we entered, the hostess – Holly – greeted me warmly by name, and found us a comfy sofa to sit on, despite it being really busy, and throughout the time we spent there,…
Read MoreWhat’s Your End Game?
How taking practical and actionable steps towards your goals can make them a reality.
Read MoreAll Photographers are Not the Same
Remember your new vendor is going to absolutely love the images of their house – and so will their friends and family. In fact, they will undoubtedly be the most beautiful pictures ever taken of that property. And that’s how you really up your game and start winning the instructions you deserve.
Read More7 Ways to Improve Your Vendor Retention
We all want to keep our vendors from wandering off to another agent down the street, but sometimes we forget how. Here are some quick tips to help you keep your vendor loyal, and very happy!
Read MoreIs Your Website Doing its Job?
I’m working on a few estate agents’ websites at the moment, including one for a real estate agent in Chicago. Your website is such an opportunity to showcase your agency and attract new clients, but most agent websites just miss the mark.
Read MoreWhat are you really selling?
Stock is particularly low at the moment (some say the lowest since pre-Northern Rock) so this part of the job is easier than it has been for a while, but not all properties sell quickly.
Read MoreHow your team is your marketing department
Most days, I chat to an estate agent about their biggest challenges. Up and down the country; single office or multi; their challenge is almost always the same: they aren’t getting through enough doors.
Read MoreLet’s get personal
I conducted a mystery shop this week. I called an agent, and spoke to a lovely lady called Carol. Carol sounded like she was busy. Obviously, she wasn’t just waiting for my call
Read MoreCanvassing that converts
How not to chuck your money away on campaigns that don’t work.
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