Posts by Sam Ashdown
Which is best – first, last or middle valuation?
When you go out to a valuation, would you choose to be the first agent to go in? Or the last? Or perhaps the one in the middle?
Read MoreGet social with your sellers
I was in a local café the other day for a meeting. We ordered food, and my crabcakes were frankly, awful. After two exchanges with the staff, I returned it, mostly uneaten, explaining why I didn’t like it.
Read MoreAGENCY TRANSFORMATION – 3 MINDSET SHIFTS TO MASSIVE BUSINESS GROWTH
I will also share with you the fastest way I know possible for you to attract ten ideal clients to your agency in the next 90 days.
Read MoreWhat are you asking your vendors?
The vitally important question you need to ask a vendor to win the instruction. From the Sam Ashdown blog, just for estate agents who want to smash the competition.
Read MoreLove your competition
My dad taught me this; he was a star sales rep in the 70s, way before social media made it so easy to do exactly that, but if he were still around, he’d give me the same advice now. In some ways, it’s more true now in this new transparent world than it was then.
Read MoreTake control of your diary
Has anyone seen my weekend? I’m sure it was right here, and now it’s gone. And when I come to think of it, I haven’t seen last month for a while either…..
Read MoreCan you convert at 100%?
At HomeTruths, we – that is, my consultants and I – offer a free consultation to homeowners who are struggling to sell their property.
Read MoreShow your vendors what you do
How to add huge value with a little show and tell Ask Mr and Mrs Joe Public what an estate does for his fee, and you’ll get a variety of hostile answers, most of them unprintable. Of course, we’re all fighting with the legacy of unscrupulous agents who came before us (and those who are…
Read MoreWho are you marketing to?
Let me introduce you to my client, Mark; in his late forties, and running his own independent agency. Mark was working for a corporate, way back, but left when he felt constrained by their way of doing things. He knew he could be a better estate agent on his own, and has been proving that…
Read MoreWhy your phone isn’t ringing and what to do about it
I was in an agent’s office recently, and the phones were mostly silent. I asked her if that was usual, and she explained that whilst that time of year tends to be pretty quiet, this year it seemed to be slower than ever. She looked worried. “I’m really hoping for a good surge next month,” she commented, “we just don’t have any stock”. Are you experiencing the same thing in your office? Have your phones stopped ringing? We spent the day creating a Lead Generation Plan, which, though it won’t generate instant results, will however help get stock levels back up to where they should be over the next two or three months.
Read MoreInsta-Success for Estate Agents
When you see something funny, or interesting, what do you do? Well, if you respond as around 80% of us do these days, you grab your phone and take a picture; uploading it to the social media platform of your choice, so that your friends and followers can enjoy it too. It seems that we…
Read MoreShould Estate Agents Blog?
Estate agents are busy people right now. Keeping valuation appointments coming in, organising viewings, sales progression, and generally keeping on top of 100+ emails every day and those niggling staff issues. And if all that were not enough, agents are also expected to be full-blown, expert marketers, as I highlighted in my recent blogpost. Now…
Read MoreWhat do estate agents say when asked “What do you do?”
What do you say, when someone asks you “What do you do?” Do you reply, “I’m an estate agent”? Or perhaps you say, “I work for Downtons”? Or even, “I help people move ”? Perhaps what you say isn’t as important as how you feel when you reply. I’ve heard agents pre-empt any cruel…
Read MoreDoes Your Website Have a £300 million button?
No one likes bad websites. If you can’t find the information you’re looking for in a nano second, you’ll simply click away and find it somewhere else. Your website is great: all the information a potential customer needs is right there at their fingertips, with no need to click onto a competitor’s site. But what…
Read MoreFirst, locate your rabbit
In his film Phenomenon, John Travolta plays a character who gets hit by lightning, unexpectedly rendering him a genius, temporarily at least. One scene in the movie stuck with me. Travolta’s character, George, is initially perplexed by the fact that a rabbit is somehow getting into his vegetable patch, and resolves to fix the problem.…
Read More