Posts by Sam Ashdown
Why you need an ebook
Have you noticed that quite a few estate and letting agents are now promoting ebooks? Are you wondering why they have decided to become authors? Are they just being indulgent? Perhaps you’re wondering if they are one of my clients?? (Probably.) Maybe you’re thinking you’d like to create one too, but haven’t got a clue where…
Read MoreIt’s OK to Sell
What’s wrong with selling? How to get over yourself and recognise that we all need to sell to survive. I send out my Supertips each Friday. (If you don’t get yours, here’s where they live – they are fabulous and free, and if you don’t already get them, I bet your competitor does.) Last Friday,…
Read MoreTouting – Nuisance or Necessary?
What’s your take on touting? Do you do it? Does it work? Is touting a sleazy underhand way to get business, or a vital and lucrative element of your marketing mix? Most agents consider touting to be an essential part of their marketing strategy. Some see a competitor’s board as an implicit invitation to try to poach that…
Read MoreSOCIAL MEDIA MARKETING FOR ESTATE AGENTS: THE DEFINITIVE GUIDE
The what, where, how, when and who of using social media to drive traffic, generate market appraisals and win instructions. (Note: I’ve created a short video for you on Social Media Marketing here in case you want to skip the post and go right here http://samashdown.co.uk/) “We’re spending £400 a month having our Facebook page…
Read MoreBe marketing FIT
We often love our marketing ideas, and sometimes the more complex they are, the better we love them. But the best marketing ideas are usually the simplest. I’m not talking fancy logos, clever straplines, or beautiful adverts; I’m talking about real, clear, goal-orientated marketing activities that are easy to create and implement. Less is…
Read MoreHow much profit do you make?
When I ask this of agents, I usually get one of these answers: “No idea” “I’d have to check” “My accountant would know that” Rarely do I get an answer like the one I got from an agent in Carlisle last week: “£58,756.” Most people just don’t know their profitability, and that’s the first step…
Read MoreHow one agent plans to grow from £864,000 to £3.5 million inside a year (with my help)
Marketing isn’t easy. If you’ve read my post When did estate agents become marketers, you’ll know that I advocate learning how to do it, or else outsourcing it. Yesterday I spoke to a sales agent with four offices in Northumberland; let’s call her Joanne. She has 8 listers in total, with targets of 20 MAs…
Read More3 Steps to get you through more doors
I spoke to an agent today who told me, “I just need to get through more doors”. It’s something I hear every day. Because once you’re through the door, the rest is easy, right? So how do you actually get through more doors? In just the last few days, I’ve spoken to agents who are:…
Read MoreHow to get your phone ringing off the hook with new MAs
How are your phones right now? Ringing off the hook? Or silent and covered with cobwebs? The difference between the agents whose phones ring consistently with new MA opportunities, and those who are sitting twiddling their thumbs and checking Facebook, is simple. It’s a lead generation plan. A lead generation plan is a systemised plan…
Read MoreWhich supermarket are you?
How to define your brand positioning and get your messaging clear to attract the right kind of clients to your company. Chatting to one of my clients in sunny Doncaster recently, I asked him this question, and he looked at me with the same expression you’re probably wearing now. But bear with me… Trying to…
Read MoreWhat makes a GREAT estate agent?
What makes a great estate agent? Learn from some of the best entrepreneurs in the world and discover the attributes that separate the GOOD from the GREAT. Are you a great estate agent? I’m currently reading Lewis Howes’ book, The School of Greatness, in which he breaks greatness into eight simple steps. For his book, he…
Read MoreWhat makes you stand out from the crowd?
What is a USP? It stands for ‘unique selling proposition’ but this is a bit misleading. You see, your USP is nothing really to do with selling, and everything to do with differentiation – being ‘unique’. It’s also not about being the best; this isn’t a comparative measure; it’s what makes your company stand out,…
Read MoreThe 5 elements you need to take your business to the next level
Two or three times a year, I run my signature programme – a six week online course, my Add £100k Programme. I absolutely love working with independent sales and letting agents, like you, to help them really boost their business by taking their marketing to a whole new level. Having just graduated another great group…
Read MoreIt’s broke, let’s fix it
How the reputation of the estate agency industry is broken and needs fixing, from the inside out. I was recently hosting a mastermind event for my yearly coaching clients. We were talking about the perception of the industry by consumers. I asked them to come up with a list of all the negative words consumers…
Read MoreIs your website working?
Five simple changes you can make to your site that will get your inbox pinging with new leads. What do you want your website to do? If you’re hoping a visitor will pick up the phone to you after being wowed by your amazing site, then you may be disappointed. It’s just too big an…
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