Average rental deposit down -10% since the ban on tenant fees

The latest research by Hamilton Fraser’s deposit replacement scheme Ome, has found that the average rental deposit being paid by tenants in England has fallen -10.3% since the ban on tenant fees was introduced in June 2019.

Ome looked at the average cost of a rental deposit in the six months prior to the introduction of the fee ban and how it compared in the six months following.

The data shows that the average tenant in England was paying £1,098 for a rental deposit in the six months prior to the tenant fee ban. This has since dropped to £985 in the six months since.

The biggest decline has been in the South West, where the average rental deposit being paid by tenants has fallen -15.8%. Down from £1,233 to £1,040.

The West Midlands has seen the second-largest decline, down -14.2%, while the East of England (-13.8%), North West (-13.6%), South East (-11%) and Yorkshire and the Humber (-10.4%) have also seen the cost reduced by double digits.

The North East is the only region to have seen an increase, with the average deposit paid up 5.3%, while in London the cost has declined by -7.9%, down -9.7% in the East Midlands.

Co-founder of Ome, Matthew Hooker, commented:

“Many in the industry were fearful that the ban on tenant fees and a five-week rental cap where deposits are concerned would lead to a hike in rents for many tenants. However, it looks to have had the desired impact in many regions of the UK, with tenants now paying a good chunk less in order to secure their rental property.

Of course, it may take some time before the true impact of such a major change surfaces and we could still see an increase in costs seep into the market. For the time being, however, the cost of a traditional deposit for the nation’s tenants is slightly more palatable and for those that are still unable to accumulate this upfront wealth, they have the choice of a deposit replacement such as Ome that allows them to pay small monthly fees instead of a large upfront deposit.”

Before and after the Tenant Fees Act (June 2019)
Location
Average deposit 6 months before (Dec 2018 to May 2019)
Average deposit 6 months after (July 2019 to Dec 2019)
Difference before vs after (£)
Difference before vs after (%)
North East
£840
£885
£45
5.3%
London
£1,961
£1,807
-£154
-7.9%
East Midlands
£763
£689
-£74
-9.7%
Yorkshire and the Humber
£710
£636
-£74
-10.4%
South East
£1,391
£1,238
-£153
-11.0%
North West
£834
£721
-£113
-13.6%
East of England
£1,135
£978
-£157
-13.8%
West Midlands
£1,015
£871
-£144
-14.2%
South West
£1,234
£1,040
-£194
-15.8%
England
£1,098
£985
-£113
-10.3%

Properganda PR

National and local media coverage for property businesses. Journo quotes delivered in minutes.

You May Also Enjoy

Estate Agent Talk

Renting an Apartment for Streaming and Gaming: What to Check Before Paying the Security Deposit

For those who stream or compete online from home, choosing a place to live becomes a task with many variables. Beautiful photos in a listing say little about whether an apartment is suitable for a home studio, stable livestreaming, and long hours in front of a monitor. The decision should be based not on the…
Read More →
Breaking News

London rents outperform property values

The latest research by London lettings and estate agent, Benham and Reeves, has revealed that rental growth has outperformed house price growth across 26 of London’s 32 boroughs since the start of the year, with rents continuing to climb despite weaker property price performance across much of the capital. Benham and Reeves analysed the average…
Read More →
Breaking News

Rental property availability falls

The number of rental properties available across England fell by 12.1% during the third quarter of 2026, according to new analysis by Dwelly, highlighting an increasingly competitive rental market in many parts of the country. Dwelly is one of the UK’s largest rental property management groups, with more than 15,000 properties under management. The firm’s…
Read More →
Breaking News

Average advertised rents surpass £1,400 for the first time

The average advertised rent of homes outside London has risen to a new record of £1,418 per calendar month, up 1.5% this quarter: Despite a new record rent, annual rental growth has returned to a more stable level of +2.4% Number of available rental homes nationally is 2% lower than a year ago, while renter…
Read More →
Breaking News

Barclays unlocks wider mortgage access for company directors

Limited company directors who meet the income threshold can now have their Profit After Tax (PAT) considered in their affordability assessment regardless of property value The change means that, for a wider group of limited company directors, Barclays will consider a fuller view of the applicant’s income The update is the latest in a series…
Read More →
Breaking News

Homebuyer demand fall in Q3

The latest sales demand data from eXp UK has revealed that homebuyer demand in England slipped by -1.6% in Q3 2026. The analysis shows that just five counties managed positive growth during the quarter, suggesting that buyers may be holding back, adopting a wait-and-see approach ahead of what promises to be a vital Autumn Budget –…
Read More →