Average Time Spent by Consumers on Social Media:

February 20, 2025

The usage of social media increases as do the amount of users. It is said that around 5.25 billion people globally use social media and this works out at around 64% of the world’s population (USA is stated at having around 75% of its population using social media). It is important to note that 5.56 billion people have internet access globally so those using social media equates to a massive 94.25% of this total! As the world becomes more and more connected, expect social media user figures to increase.

Out of all the social media platforms, Facebook remains the biggest with approximately 3.1 billion users. Varied figures are out there, though it appears that each person on social media will spend an average of 2 hours 21 minutes engaged on it.

This of course opens big doors for business marketing online and especially for property which is very much a visual product.

In the UK, some 25% of people will be using social media for work in one way of another – Many will be researching via it, advertising, selling, networking, debating, informing and more. Importantly, around 75% or more of the population aged between 18 to 64 will be using social media.

Popular property related content on social media includes:

  • Property Videos / Property Virtual Tours
  • Property News
  • Advice on Buying / Selling
  • Landlord / Tenant Disputes and Tips
  • Finance News to include Lending / Interest Rates

Christopher Walkey

Founder of Estate Agent Networking. Internationally invited speaker on how to build online target audiences using Social Media. Writes about UK property prices, housing, politics and affordable homes.

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