Bournemouth is the most in-demand coastal location this year

  • Rightmove analysis of the year reveals Bournemouth is 2021’s most in-demand coastal location from buyers, followed by Southampton and Brighton
  • The average asking price this year for a property in Bournemouth is £317,449, up 4% from last year
  • Padstow in Cornwall is this year’s top coastal price hotspot, with average asking prices 20% higher than last year
  • Whitby (+17%) and St. Ives (+15%) are next on the list of this year’s coastal average asking price hotspots
  • Saltcoats, Ayrshire is the quickest location to find a buyer – with properties finding a buyer in 19 days on average, 25 days quicker than the national average of 44 days

New data from the UK’s biggest property website Rightmove reveals that Bournemouth is the most in-demand coastal location for buyers this year.

Analysis of the year from Rightmove, based on millions of supply, demand and pricing data points across the property market, looked at activity in coastal locations in 2021 compared with 2020.

Southampton is this year’s second most in-demand coastal location, and Brighton is third. Average asking prices across the top ten in-demand coastal locations rose 6% this year, just ahead of the national average rise of 5%.

Padstow in Cornwall topped the list of this year’s coastal average asking price hotspots. Average asking prices in Padstow rose 20% this year, from £548,382, to £658,588.

Whitby, in North Yorkshire, came second, with prices rising 17% from £217,620, to £254,218, and St. Ives, in Cornwall came third, where prices rose 15% from £411,484 to £473,161.

This year the speed of the market has meant the time to find a buyer has hit record low number of days. The average time find a buyer across the whole of 2021 is 44 days, 15 days quicker than the average in 2020.

Saltcoats, Ayrshire, is this year’s quickest coastal location to find a buyer, at 19 days on average. Troon, in Ayrshire came second at 22 days, and Westward Ho, in Bideford, Devon was third at 24 days.

Morecambe in Lancashire, saw the biggest jump in coastal buyer searches compared to last year (+32%), followed by Blackpool (+21%) and Great Yarmouth (+15%).

Tim Bannister, Rightmove’s Director of Property Data comments: “After a year where coastal locations really captured the imagination of British buyers, it’s interesting to reflect on how the overall picture looks at the end of the year. In terms of average asking price growth, homeowners in Cornwall and Devon are the real winners this year, with properties in some areas outpacing the national average, though this does mean that it is increasingly difficult for some locals to get onto the ladder. The speed of this year’s market really is astounding, seen in the time to find a buyer in some areas, particularly in Scotland. Overall, this has been the year that either through changed lifestyle priorities, or the ability to work remotely, living in coastal areas has become possible for more buyers, which is reflected in the data we’re seeing in this study.”

Most in-demand coastal locations 2021

Average asking price
Average asking price increase 2021 vs 2020
1 Bournemouth, Dorset £317,449 4%
2 Southampton, Hampshire £249,053 4%
3 Brighton, East Sussex £461,796 5%
4 Blackpool, Lancashire £137,301 8%
5 Poole, Dorset £406,566 5%
6 Southport, Merseyside £215,838 5%
7 Eastbourne, East Sussex £306,546 6%
8 Worthing, West Sussex £354,361 6%
9 Hastings, East Sussex £295,096 10%
10 Weston-Super-Mare, Somerset £252,339 5%


Coastal average asking price hotspots 2021



Average asking price 2021

Average asking price 2020

Average asking price increase 2021 vs 2020
1 Padstow, Cornwall £658,588 £548,382 20%
2 Whitby, North Yorkshire £254,218 £217,620 17%
3 St. Ives, Cornwall £473,161 £411,484 15%
4 Porthcawl, South Glamorgan, Bridgend (County of) £307,051 £270,505 14%
5 Mablethorpe, Lincolnshire £173,612 £153,140 13%
6 Newquay, Cornwall £317,846 £281,204 13%
7 Filey, North Yorkshire £214,617 £189,914 13%
8 Pwllheli, Gwynedd £222,607 £197,213 13%
9 Brixham, Devon £299,127 £266,604 12%
10 Preston, Paignton, Devon £303,684 £272,029 12%


Quickest coastal markets 2021



Average asking price 2021

Average time to find a buyer 2021 (days)

Change in time to find a buyer 2021 vs 2020 (days)
1 Saltcoats, Ayrshire £111,419 19 -35
2 Troon, Ayrshire £178,666 22 -8
3 Westward Ho, Bideford, Devon £297,138 24 -46
4 Ayr, Ayrshire £161,301 25 -15
5 Kessingland, Lowestoft, Suffolk £219,538 25 -22
6 Littlehampton, West Sussex £364,180 26 -28
7 Goring-By-Sea, Worthing, West Sussex £396,078 26 -23
8 Marske-By-The-Sea, Redcar, Cleveland £181,882 28 -15
9 Canvey Island, Essex £308,261 28 -23
10 Weymouth, Dorset £283,585 29 -25


Jump in coastal searches 2021


Average asking price

Increase in searches 2021 vs 2020
1 Morecambe, Lancashire £164,424 32%
2 Blackpool, Lancashire £137,301 21%
3 Great Yarmouth, Norfolk £194,066 15%
4 Swansea, Wales £180,603 15%
5 Saltburn-By-The-Sea, Cleveland £227,611 15%
6 Southampton, Hampshire £249,053 14%
7 Llandudno, Conwy (County of) £235,316 13%
8 Saundersfoot, Pembrokeshire, South West Wales £319,587 12%
9 Southport, Merseyside £215,838 12%
10 Scarborough, North Yorkshire £191,879 12%


UK Property news updates shared directly from Rightmove PLC - the country's leading property portal.

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