Breaking Property News – 08/05/24

May 8, 2024

Daily bite-sized proptech and property news in partnership with Proptech-X.

 

Zoopla to spend more on marketing

Zoopla, property website, has launched a new eight-week marketing campaign on bank holiday Monday to support agents during the key moving months of May and June. The campaign, which follows a 41% increase in Zoopla’s marketing spend for 2024, will drive extra sessions on top of the seasonal uplift and an estimated +34% uplift in vendor leads for agents.

Zoopla will continue to position itself as the #1 portal for potential vendors*, and how this helps homeowners unlock their next best move, through its long-running and successful ‘Kids Party’ and ‘Nana’s Cottage’ TV adverts which will be seen by an estimated 46m adults during the duration of the campaign.

The campaign will saturate popular events and cultural moments such as the Euro’s and FA Cup finals on high-impact channels including TV, VOD, YouTube and Social media channels, whilst also being visible on the Zoopla homepage and app.

The campaign will be further supported by an increased regional marketing presence in high-performing regions of the North West and West Midlands across channels including local radio (Smooth, Capital, Heart & Greatest Hits), strategically targeted OOH and ‘Zoopla purple’ taxis which launched in March. All of this will ensure Zoopla is thought of first when it comes to selling, contacting an agent or finding your next home.

This second marketing campaign of 2024 will help agents make the most of improved market sentiment, with 1.1 million transactions forecast for 2024 despite headwinds in the mortgage market and sales agreed up 12% year on year. The campaign’s call to action and onsite content on Zoopla.co.uk will also help prime buyers and sellers to make a move and will highlight how Zoopla can support them with their moving decision in 2024.

Additional marketing activity coming soon includes national scale brand partnerships and integrated partnership with one of the UK’s property programmes which will be launching in the summer.

Commenting on the launch, Nikki Cole, Director of National Sales for Zoopla said: “One in two UK adults turn to Zoopla first when they’re looking for a valuation and our latest marketing campaign continues to build on this successful platform. We’re all about delivering agents prepared and educated sellers through our marketing and getting the property market moving faster as a result.”

 

Andrew Stanton Executive Editor – moving property and proptech forward. PropTech-X

Andrew Stanton

CEO & Founder Proptech-PR. Proptech Real Estate Influencer, Executive Editor of Estate Agent Networking. Leading PR consultancy in Proptech & Real Estate.

You May Also Enjoy

Breaking News

Mortgage Borrowing Dip

Key points: Net borrowing of mortgage debt by individuals decreased to £3.9 billion in September, from £4.2 billion in August, below the previous 6-month average of £4.9 billion. Net mortgage approvals for house purchases decreased to 53,400 in September, below an average of around 58,800 over the previous 6-months. Approvals for remortgaging increased to 42,600…
Read More →
Breaking News

Autumn Budget 2026: Property industry reaction

Following today’s Autumn Budget, reaction from property industry experts on six key areas for the property market. First-time buyer support: The £4.7bn Your First Home equity loan scheme, supporting 70,000 buyers, alongside the introduction of a new First Time Buyer ISA. Inflation and borrowing costs: The extension of the fuel duty freeze, household energy support…
Read More →
Breaking News

Can you legally BAN Halloween Trick or Treaters?

People who dread the annual knock of trick-or-treaters may have more power to keep Halloween callers away than they realise. As millions of children prepare to take to the streets on October 31, a property law expert has explained what homeowners can do if they do not want strangers walking up their path or knocking…
Read More →
Estate Agent Talk

What the sector need to do differently to give first time buyers a chance

By Peter Hawley, Director, SOWN (part of LRG) The mortgage and property sector needs to stop assuming that younger buyers are either ready to buy outright or not ready at all. For many, the reality is somewhere in between. They may have stable employment, a deposit and a strong desire to own, but still find…
Read More →
Letting Agent Talk

The 50-property tipping point: when landlords need a different approach

By Adam Hills, Client Services Director, LRG Living Markets A sizeable residential property portfolio can create significant opportunities for long-term income and capital growth. But as it expands, so does the complexity of managing it effectively. For landlords with 50 or more properties, the challenge extends well beyond finding tenants or collecting rent to communication,…
Read More →
Estate Agent Talk

Home is where the stress is

Couples find first-time buying more anxiety-inducing than buying solo First-time buying: Anxiety doubles when finding a home with your partner! Stress and anxiety significantly increase when buying a first home with your partner compared to flying solo The likes of searching for a property, applying for mortgages and progressing through the legalities are all significantly…
Read More →