Britain’s best property markets for FTB value for money

Leading estate agent comparison site, GetAgent.co.uk, has looked at where across Great Britain is home to the most first-time buyer-friendly market.

GetAgent.co.uk analysed data from the Land Registry, looking at where the biggest percentage gap between the average price paid by an FTB was when compared to the rest of the market, to find the best value for those taking their first step onto the property ladder.

The data shows that across Great Britain as a whole, the current average FTB house price is £193,701, -28% cheaper than the current average price paid by former owner-occupiers of £268,119.

In England, FTBs are currently paying -27% less than those already on the ladder, with this gap marginally smaller in Wales at -26%, but the highest in Scotland at -31%.

The best area for relative FTB affordability compared to the wider market is in South Bucks, where the average FTB is currently paying £392,277 to get on the ladder, compared to £688,749 across the rest of the market, the highest gap in Great Briain at -43%.

Elmbridge in Surrey may be notorious as one of the most expensive areas outside of London but when it comes to the gap between the price being paid by FTBs and the rest of the market, it ranks second in Great Britain for first step value. At £396,225, the average FTB is paying -42% less than other buyers in Elmbridge.

London commuter town Woking also ranks high with a gap of -42% between the price paid by FTBs and former owner-occupiers, followed by Mole Valley (-38%), Surrey Heath (-38%), Horsham (-37%), Wycombe (-37%), Waverley (-37%), Clackmannanshire (-37%) and Epping Forest (-37%).

In addition to Clackmannanshire, East Dunbartonshire (-36%) and Perth and Kinross (-36%) offer some of the best FTB value in Scotland, while Monmouthshire is home to the biggest gap in Wales at -33%, followed by Vale of Glamorgan (-27%) and Newport (-27%).

In London, Bromley (-30%), Richmond (-30%) and Croydon (-29%) are home to the biggest gap between FTB house prices and the wider market, while the City of London is the only area in Great Britain to see FTBs pay more at present, with a 3% difference between FTB house prices and the wider market.

Founder and CEO of GetAgent.co.uk, Colby Short, commented:

“Of course, first-time buyers are always going to pay less, generally due to the size of the property and the fact they are a lot more willing to compromise on location and other property features in order to get that first foot on the ladder.

But first-time buyer value isn’t just about the overall price tag of a home, it’s also how relatively affordable it is when compared to the wider area and while a £400,000 home may seem steep for first-time buyers in some areas of Great Britain, in the likes of South Bucks and Elmbridge it represents good value for money.

Of course, schemes such as Help to Buy have provided a leg up for many but the inadvertent consequence of fuelling demand without addressing supply is that Help to Buy prices have actually shot up. So while there are many areas where a healthy gap can still be found, this isn’t the case across the board with some paying just 10% less than wider market value.”

Area
Average FTB House Price
Former Owner Occupier House Price
Difference (%)
England
£206,062
£281,243
-27%
Wales
£141,234
£190,104
-26%
Scotland
£124,127
£179,725
-31%
Great Britain
£193,701
£268,119
-28%
Top 10 largest gaps in Great Britain
Area
Average FTB House Price
Former Owner Occupier House Price
Difference (%)
South Bucks
£392,277
£688,749
-43%
Elmbridge
£396,225
£681,198
-42%
Woking
£301,640
£493,042
-39%
Mole Valley
£339,617
£548,690
-38%
Surrey Heath
£290,528
£467,317
-38%
Horsham
£270,784
£431,299
-37%
Wycombe
£299,529
£476,895
-37%
Waverley
£334,398
£528,944
-37%
Clackmannanshire
£100,803
£159,116
-37%
Epping Forest
£348,942
£550,104
-37%
Top 10 largest gaps in London
Area
Average FTB House Price
Former Owner Occupier House Price
Difference (%)
Bromley
£341,910
£491,716
-30%
Richmond upon Thames
£523,796
£745,899
-30%
Croydon
£307,500
£432,869
-29%
Sutton
£322,961
£450,603
-28%
Barnet
£425,900
£591,957
-28%
Hillingdon
£323,677
£449,187
-28%
Southwark
£431,297
£592,974
-27%
Brent
£401,169
£550,625
-27%
Camden
£713,577
£976,365
-27%
Lewisham
£355,175
£485,692
-27%
London
£405,419
£531,937
-24%
Top 10 largest gaps in Wales
Area
Average FTB House Price
Former Owner Occupier House Price
Difference (%)
Monmouthshire
£220,758
£328,838
-33%
Vale of Glamorgan
£196,272
£270,425
-27%
Newport
£155,223
£213,784
-27%
Isle of Anglesey
£149,524
£201,924
-26%
Torfaen
£131,520
£177,151
-26%
Merthyr Tydfil
£93,406
£125,256
-25%
Flintshire
£143,456
£191,112
-25%
Bridgend
£134,898
£178,367
-24%
Wrexham
£139,964
£183,838
-24%
Cardiff
£180,638
£236,494
-24%
Top 10 largest gaps in Scotland
Area
Average FTB House Price
Former Owner Occupier House Price
Difference (%)
Clackmannanshire
£100,803
£159,116
-37%
East Dunbartonshire
£158,486
£248,626
-36%
Perth and Kinross
£141,741
£221,179
-36%
Stirling
£143,219
£221,984
-35%
East Lothian
£166,494
£257,927
-35%
East Renfrewshire
£177,085
£269,973
-34%
South Lanarkshire
£101,029
£153,137
-34%
City of Edinburgh
£213,104
£317,730
-33%
Argyll and Bute
£108,623
£160,070
-32%
Scottish Borders
£117,892
£172,766
-32%
Source: Land Registry House Price Index – First-time buyer vs Former owner-occupier

Properganda PR

National and local media coverage for property businesses. Journo quotes delivered in minutes.

You May Also Enjoy

Estate Agent Talk

Get Fast and Reliable Basement Flood Cleaning Services

Having water in your basement is awful. It could be because of a storm, busted pipe, or bad sump pump. Whatever the reason, water damage in your basement has disastrous effects if not dealt with. Basement Flood Cleaning Services are what you need. They will dry it out, disinfect the floor, and have your basement…
Read More
Breaking News

UK House Price Index summary: June 2025

The average monthly rate of house price growth in June was 1.4%. The average annual rate of house price growth in June was 3.7%, up from 2.7% in May. As a result, the average UK house price remains at £269,000.   CEO of Yopa, Verona Frankish, commented: “June’s figures reflect a market that is steadily…
Read More
Breaking News

Private rent and house prices, UK: August 2025

Average UK monthly private rents increased by 5.9%, to £1,343, in the 12 months to July 2025 (provisional estimate); this annual growth rate is down from 6.7% in the 12 months to June 2025. Average rents increased to £1,398 (6.0%) in England, £807 (7.9%) in Wales, and £999 (3.6%) in Scotland, in the 12 months…
Read More
Breaking News

Industry response to latest inflation figures

Nathan Emerson, CEO of Propertymark, comments: “Unfortunately, any increase seen within the rate of inflation does brings very justified concerns to consumers, many of whom are still struggling with the cost of living, which has been steadily rising over the past few years. “Although there is more work to be done to help ensure inflation…
Read More
Breaking News

London lettings market bolstered by record supply and resilient renter demand

· Supply conditions improved materially in July, with almost 50,000 new rental listings recorded, up 4% from June and 12% higher than July 2024. This represents the highest monthly volume in the last four years. · Renter demand strengthened notably in July, with a 25% uplift in new applicant registrations month-on-month. Compared with July 2024,…
Read More
Breaking News

Bridging finance key in driving uplift in auction activity

The latest analysis from specialist lender, Octane Capital, has revealed that auction sales across England have climbed by almost 9% over the past year, with auction buyers increasingly turning to bridging finance to meet strict completion deadlines and capitalise on below-market investment opportunities. Octane Capital analysed the latest figures* on both the volume of auction…
Read More