Britain’s seaside price hotspots revealed
- New analysis from the UK’s largest property platform Rightmove reveals Britain’s seaside hotspots where prices are rising the fastest
- Bootle in Merseyside leads the way, with average asking prices up 11% year-on-year, followed by Crosby in Liverpool (+9%) and Penarth in South Glamorgan (+9%)
- Other coastal locations including Llantwit Major in South Glamorgan (+8%) and Llanelli, in Carmarthenshire (+7%) are also seeing strong price growth
- Average asking prices are currently 0.3% lower in Great Britain compared to last year, with some seaside hotspots outpacing the national average for price growth
- Seaside living remains relatively affordable:
- Nine out of the top ten seaside locations for price rises still have an average asking price below the national average
- In over 100 coastal locations analysed, more than 80% had an average asking price below the national average (£378,304)
- Sandbanks in Poole is Britain’s most expensive seaside location, with an average asking price at £1,119,945 and Peterlee in Country Durham is the cheapest, with an average asking price of £120,657
New analysis from Rightmove, the UK’s largest property platform reveals Britain’s seaside hotspots where prices are rising the fastest.
Bootle in Merseyside is seeing the strongest price growth of any seaside town, with average asking prices up 11% compared to last year.
Crosby in Liverpool (+9%) and Penarth in South Glamorgan (+9%) are also among the fastest-growing seaside locations.
Other areas are also seeing notable increases, including Llantwit Major in South Glamorgan (+8%) and Llanelli, in Carmarthenshire (+7%), highlighting the continued demand for coastal homes across a range of locations.
This price growth compares to a national average change of -0.3% in asking prices over the last year, highlighting how some seaside locations are outpacing the national trend for price growth. The average price of property coming to market in May this year is £378,304.
Fastest-growing seaside hotspots for price
| Coastal Town | Gov Region | Average Price | Average Price YOY |
| Bootle, Merseyside | North West | £141,680 | 11% |
| Crosby, Liverpool, Merseyside | North West | £330,900 | 9% |
| Penarth, South Glamorgan, Vale Of Glamorgan | Wales | £433,081 | 8% |
| Llantwit Major, South Glamorgan, Vale Of Glamorgan, The | Wales | £340,033 | 8% |
| Llanelli, Carmarthenshire, Mid Wales | Wales | £201,570 | 7% |
| Wallasey, Merseyside | North West | £200,753 | 7% |
| Bangor, Gwynedd | Wales | £220,622 | 7% |
| Porthcawl, South Glamorgan, Bridgend (County of) | Wales | £359,412 | 6% |
| Barrow-In-Furness, Cumbria | North West | £185,169 | 6% |
| Helensburgh, Dunbartonshire | Scotland | £247,953 | 6% |
At the same time, coastal living remains relatively accessible, with nine out of the top ten fastest‑growing seaside locations still priced below the national average.
Across more than 100 coastal areas analysed, over 80% also have an average asking price below the national figure (£378,304), showing that living by the sea is still within reach for many buyers.
Sandbanks in Poole remains Britain’s most expensive seaside location, with an average asking price of £1,119,945, closely followed by Canford Cliffs in Poole, where the average asking price for a home is £1,045,533.
Top 10 most expensive seaside towns in Great Britain
| Coastal Town | Gov Region | Average Price | Average Price YOY |
| Sandbanks, Poole, Dorset | South West | £1,119,945 | -4% |
| Canford Cliffs, Poole, Dorset | South West | £1,045,533 | 4% |
| Lymington, Hampshire | South East | £545,926 | -1% |
| Barton On Sea, New Milton, Hampshire | South East | £496,143 | -2% |
| Lyme Regis, Dorset | South West | £474,417 | -7% |
| St. Ives, Cornwall | South West | £461,959 | -7% |
| Shoreham-By-Sea, West Sussex | South East | £455,939 | 4% |
| Swanage, Dorset | South West | £455,347 | -3% |
| Sidmouth, Devon | South West | £450,971 | -6% |
| Saltdean, East Sussex | South East | £449,007 | -1% |
Top 10 cheapest seaside towns in Great Britain
| Coastal Town | Gov Region | Average Price | Average Price YOY |
| Peterlee, County Durham | North East | £120,657 | -3% |
| Grimsby, Lincolnshire | Yorkshire and The Humber | £133,706 | 2% |
| Ashington, Northumberland | North East | £133,775 | 2% |
| Bootle, Merseyside | North West | £141,680 | 11% |
| Blackpool, Lancashire | North West | £142,277 | 1% |
| Fleetwood, Lancashire | North West | £147,910 | 2% |
| Birkenhead, Wirral, Merseyside | North West | £148,942 | 4% |
| Workington, Cumbria | North West | £155,013 | 2% |
| Ayr, Ayrshire | Scotland | £157,754 | 1% |
| Seaham, County Durham | North East | £157,994 | -1% |
Colleen Babcock, Rightmove’s property expert says: “The fastest-growing seaside markets this year show that demand for coastal homes remains resilient, even as overall price growth across the UK stays more modest.
“While some locations are seeing strong price increases, there are still many areas where living by the sea is more affordable, giving buyers a wider range of options depending on their budget.
“We’re also seeing that homes priced realistically continue to attract interest, particularly in locations where price growth is being supported by buyer demand.”
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