Can your Twitter following determine your future business success?

I do it myself so I am sure many others are doing it also and I guarantee that many more will follow suit – I judge a company’s size by the amount of followers they have on Twitter and I would also consider a company not trading if it hadn’t tweeted in the last six months.

OK, on many occasions my judgement may be wrong, but I feel that as the importance of social media continues to rise in business, my judging of how many followers a company has as an estimation of their size, will be increasingly accurate.

So what can you do to increase your followers on Twitter? It is said that 9 out of 10 Twitter users have engaged at least once with a business on its platform so that means to me that the 350 million approx Twitter users are mostly an highly target audience for you to attract.

  • Follow other users. Now this needs some thought as it is not just the case of following whoever, or in-fact not even the case of following users whose profiles are similar to who you are looking to attract. Accounts make look good, but they may no longer be active or in some cases, they may be fake ones / spam. Think about real time so search Twitter for relevant keywords and the conversations surrounding them which are happening, these people engaging in these chats will be the ones to follow. Look out for similar businesses to you on Twitter, look at their followers and yes you need to be cheeky, but follow their latest followers who have profiles of interest as they are likely to be active and will also be interested in your business.
  • Amazing content. It is quite simple, with today’s explosion of internet based information / entertainment, that you have to stand out from the crowd and believe it or not, you already know what marketing content works and what doesn’t work already. In our everyday lives we are bombarded with information that we have to quickly shift through to get to the items which matter to us or as many of us will be susceptible to, our attentions are grabbed by clever marketing / catchy headlines / odd photos etc. With this in mind, the clever marketing, we must place great importance to quality content. Do not just think stand content like ‘how to present your house for sale‘, think more ’10 top smells to help sell your house for more’. Succeed on Twitter, attract new followers, share great content and this will mean latest news (quite literally as it happens), catchy headlines (ie What my neighbour dumped in my front garden) or eye catchy images such as:
  • Study the likes of impressions and engagement. What is working with what you share on Twitter and what doesn’t and even which times of the day or week works best in now checkable with the likes of the activity tab on each of your Tweets. You now do not have to share content online blindly, you can work out the optimum times that your content gets the best engagement and schedule your content to go out at the same times each day. By understanding the best times to Tweet you will also get to know your audience better and what they are more responsive to, certain style of using social media may work for some businesses whereas not for the rest.

Christopher Walkey

Founder of Estate Agent Networking. Internationally invited speaker on how to build online target audiences using Social Media. Writes about UK property prices, housing, politics and affordable homes.

You May Also Enjoy

Estate Agent Talk

What Are the Tax Benefits for Homeowners?

Owning a home is one of the most significant financial commitments an individual can make, but it also comes with several tax benefits that can help offset costs and improve overall financial well-being. The tax code includes numerous provisions designed to incentivize homeownership, making it easier for homeowners to save money through deductions, credits, and…
Read More
Breaking News

New financial sanctions reporting obligations will apply to all letting agents

From 14 May 2025, financial sanctions reporting obligations will apply to all letting agents working throughout the UK as amended guidance and regulations made by the Office of Financial Sanctions Implementation (OFSI) come into force. Letting agents need to be aware that in contrast to the Money Laundering Regulations, the reporting obligations will apply to…
Read More
Estate Agent Talk

Can You Make Purchasing A Property Easier For Yourself?

Can you make purchasing property easier for yourself? Yes, you can. Despite what some people may think, there are various ways in which you can make yourself a more attractive buyer, and put yourself in a better position to be accepted for things like mortgages. It takes a fair amount of work though, and you’re…
Read More
Love or Hate Rightmove
Breaking News

Rightmove House Price Index: Decade-high choice to benefit Spring buyers who miss stamp duty deadline

  The average price of property coming to market for sale rises by 1.1% (+£3,876) this month to £371,870, in line with the long-term March average increase, as many new sellers price sensibly amid decade-high competition to sell: While new Spring buyers will not beat this month’s stamp duty deadline, they will benefit from the…
Read More
Love or Hate Rightmove
Breaking News

Searches surge for Moclín in Spain due to Amanda and Alan’s Spanish Job

Searches for Moclín, an area in the province of Granada in Spain, have surged due to the programme Amanda & Alan’s Spanish Job, hosted by Amanda Holden & Alan Carr The increase from 104 searches at this time in 2024, to more than 85,000 in 2025, equates to a more than 800 times surge in searches It is…
Read More
AI in estate agency letting agency property
MarketingProptech News

AI Services for UK Estate & Letting Agents:

Firstly, let us fully understand what AI is and how it can help within the UK estate and letting agency industry – Is it all that it’s cracked up to be as such?! It’s all about artificial intelligence operations of which most take over from and surpass human involvement: “Artificial intelligence refers to the capability…
Read More