Can your Twitter following determine your future business success?
July 5, 2016
I do it myself so I am sure many others are doing it also and I guarantee that many more will follow suit – I judge a company’s size by the amount of followers they have on Twitter and I would also consider a company not trading if it hadn’t tweeted in the last six months.
OK, on many occasions my judgement may be wrong, but I feel that as the importance of social media continues to rise in business, my judging of how many followers a company has as an estimation of their size, will be increasingly accurate.
So what can you do to increase your followers on Twitter? It is said that 9 out of 10 Twitter users have engaged at least once with a business on its platform so that means to me that the 350 million approx Twitter users are mostly an highly target audience for you to attract.
- Follow other users. Now this needs some thought as it is not just the case of following whoever, or in-fact not even the case of following users whose profiles are similar to who you are looking to attract. Accounts make look good, but they may no longer be active or in some cases, they may be fake ones / spam. Think about real time so search Twitter for relevant keywords and the conversations surrounding them which are happening, these people engaging in these chats will be the ones to follow. Look out for similar businesses to you on Twitter, look at their followers and yes you need to be cheeky, but follow their latest followers who have profiles of interest as they are likely to be active and will also be interested in your business.
- Amazing content. It is quite simple, with today’s explosion of internet based information / entertainment, that you have to stand out from the crowd and believe it or not, you already know what marketing content works and what doesn’t work already. In our everyday lives we are bombarded with information that we have to quickly shift through to get to the items which matter to us or as many of us will be susceptible to, our attentions are grabbed by clever marketing / catchy headlines / odd photos etc. With this in mind, the clever marketing, we must place great importance to quality content. Do not just think stand content like ‘how to present your house for sale‘, think more ’10 top smells to help sell your house for more’. Succeed on Twitter, attract new followers, share great content and this will mean latest news (quite literally as it happens), catchy headlines (ie What my neighbour dumped in my front garden) or eye catchy images such as:
- Study the likes of impressions and engagement. What is working with what you share on Twitter and what doesn’t and even which times of the day or week works best in now checkable with the likes of the activity tab on each of your Tweets. You now do not have to share content online blindly, you can work out the optimum times that your content gets the best engagement and schedule your content to go out at the same times each day. By understanding the best times to Tweet you will also get to know your audience better and what they are more responsive to, certain style of using social media may work for some businesses whereas not for the rest.
You May Also Enjoy
Popping the Asking Price Bubble
Where in the Uk Can Buyers Snap Up Property Bargains and Where Properties Go for a Premium Above Asking Price New research from fast selling property company, Upstix has uncovered the UK’s most surprising postcodes for snapping up a property at bargain prices this year, highlighting a widening gap between sellers’ expectations and the…
Read More 
Highest demand to lease office space since pre-pandemic
The latest insights from the UK’s number one commercial property website Rightmove, reveals that the number of unique enquiries to lease office space is at its highest point since pre-pandemic, as businesses look for spaces that meet modern requirements. Demand to lease office space is 19% higher than the same period a year ago and…
Read More 
Planning consultations for major infrastructure to be streamlined
Robert Bruce, a planning and infrastructure partner at law firm Freeths LLP, said he: “Welcomed the change as a significant step to speeding up the DCO process and the focus on the quality and effectiveness of the consultation, rather than box ticking and a risk averse approach to pre-application consultation due to the current legal…
Read More 
‘The property ladder pulls further away’ warns Open Property Group
For many first-time buyers across England, the dream of homeownership continues to slip further out of reach. Despite rising wages, soaring house prices are making it harder than ever to get on the property ladder. A leading UK professional house buying company ‘Open Property Group’ based in Buckinghamshire UK, has raised concerns over the ongoing…
Read More 
How Long It Takes to Buy a House in the UK: 5 Common Delays That Can Slow Down Your Home Purchase
Wondering how long it takes to buy a house in the UK? The average timeline ranges from 8 to 22 weeks, but even that can stretch significantly due to unexpected delays, especially if you’re a first-time buyer or caught in a chain. That’s why working with experienced professionals like Belvoir — one of the UK’s…
Read More 
Rightmove to host Renters’ Rights Bill webinar with Guild of Lettings
Rightmove is hosting a live and interactive webinar session with the Guild of Lettings to help agents get Renters’ Rights Ready. The webinar will take place from 10:00am – 11:00am on Wednesday 23rd April. Susie Crolla, Managing Director for the Guild of Lettings, will be joining Rightmove to help agents with questions they may have about…
Read More