Can your Twitter following determine your future business success?
July 5, 2016
I do it myself so I am sure many others are doing it also and I guarantee that many more will follow suit – I judge a company’s size by the amount of followers they have on Twitter and I would also consider a company not trading if it hadn’t tweeted in the last six months.
OK, on many occasions my judgement may be wrong, but I feel that as the importance of social media continues to rise in business, my judging of how many followers a company has as an estimation of their size, will be increasingly accurate.
So what can you do to increase your followers on Twitter? It is said that 9 out of 10 Twitter users have engaged at least once with a business on its platform so that means to me that the 350 million approx Twitter users are mostly an highly target audience for you to attract.
- Follow other users. Now this needs some thought as it is not just the case of following whoever, or in-fact not even the case of following users whose profiles are similar to who you are looking to attract. Accounts make look good, but they may no longer be active or in some cases, they may be fake ones / spam. Think about real time so search Twitter for relevant keywords and the conversations surrounding them which are happening, these people engaging in these chats will be the ones to follow. Look out for similar businesses to you on Twitter, look at their followers and yes you need to be cheeky, but follow their latest followers who have profiles of interest as they are likely to be active and will also be interested in your business.
- Amazing content. It is quite simple, with today’s explosion of internet based information / entertainment, that you have to stand out from the crowd and believe it or not, you already know what marketing content works and what doesn’t work already. In our everyday lives we are bombarded with information that we have to quickly shift through to get to the items which matter to us or as many of us will be susceptible to, our attentions are grabbed by clever marketing / catchy headlines / odd photos etc. With this in mind, the clever marketing, we must place great importance to quality content. Do not just think stand content like ‘how to present your house for sale‘, think more ’10 top smells to help sell your house for more’. Succeed on Twitter, attract new followers, share great content and this will mean latest news (quite literally as it happens), catchy headlines (ie What my neighbour dumped in my front garden) or eye catchy images such as:
- Study the likes of impressions and engagement. What is working with what you share on Twitter and what doesn’t and even which times of the day or week works best in now checkable with the likes of the activity tab on each of your Tweets. You now do not have to share content online blindly, you can work out the optimum times that your content gets the best engagement and schedule your content to go out at the same times each day. By understanding the best times to Tweet you will also get to know your audience better and what they are more responsive to, certain style of using social media may work for some businesses whereas not for the rest.
You May Also Enjoy
Padel Boom Sparks 113% Surge in Planning Applications
17,000 UK Sites Ripe for Development New insight from Searchland reveals that planning applications for padel courts surged by more than 113% in 2024, with the upward trend expected to continue throughout 2025. The explosive growth of the sport in the UK has unlocked a wealth of potential for developers and investors, with Searchland estimating…
Read More 
Property values rise at 5.3 times the rate of earnings
House prices across Britain rise at 5.3 times the rate of earnings in the last year The latest research from eXp UK has found that the average house price in Great Britain has increased at 5.3 times the rate of average earnings over the past year, highlighting a widening affordability gap for homebuyers. eXp UK…
Read More 
London homes with a patio prove hot property,
The latest research from Benham and Reeves has found that London homes offering a patio have become highly sought after, with 41% of all patio-equipped properties currently listed already snapped up by eager homebuyers. However, potential buyers dreaming of a summer-ready outdoor space might face challenges, as only 8% of properties currently on the market…
Read More 
High Quality Modular Homes for the UK
Are you looking for added accommodation space in your garden / on your land? Modular Living Homes by tutumHOUSE offer a new way to live – minimalist in form, rich in experience. “There are approximately 9.6 million homes in the UK with a garden shed, and around 52% of the population owns one.” asgardsss There…
Read More 
The most stressful places to move to in the UK
With more people in the UK moving homes during summer than any other season and the average cost of moving in the UK rising to over £14,000, picking the right place to move to has become more crucial than ever. Luckily, new research from Pay Less for Storage reveals the UK cities that make life easiest…
Read More 
Time-Traveling Estate Agent Sequel Climbs Amazon Charts
A UK Estate Agent Currently Bringing Joy to People’s Lives – Shame He’s Fictional… Eric Meek, the fictional estate agent created by author Dale Bradford, is back for a second outing in The Time‑Travelling Estate Agent 2, a sequel that is already climbing Amazon’s bestselling time‑travel rankings. Estate agents were recently highlighted as the third…
Read More