Estate Agent Talk
More Estate Agents Turning to Auction Sales
Estate agents are increasingly turning towards auctions to sell properties, according to a leading member of Network Auctions. He backs this up by insisting that his company had enjoyed a ‘record year’ in 2016 with more than £42 million raised, and a success rate of 85 per cent. Speaking at their Partners Conference in the…
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3 steps get more landlords and house sellers to use your agency
Wondering why your marketing doesn’t work as well as it used to?
Christopher Watkin
CIELA alleges that Purplebricks advertisements are misleading to consumers
CIELA accuses Purplebricks of breaching Consumer Protection from Unfair Trading Regulations Are PB customers paying over £5m per year for properties that PB do not sell? On day one of its existence CIELA, the Charter for Independent Estate and Lettings Agents, has written to Purplebricks to demand they change their misleading advertising and comparable savings…
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Lettings/Estate Agents – The fear of failure
Should you start your own lettings or estate agency? Should you leave your cushy safe job and take a risk with the new agents in town?
Christopher Watkin
Are your rivals down the road lining themselves up for an award win?
There are loads of ways to publicise your estate agency. There are the usual suspects including portal presence, direct mail flyers, newspaper and magazine adverts and if your budget allows you can plaster yourselves over whopping great billboards. There is also social media, blogging and email marketing. Heck for a four to five figure sum…
Jerry Lyons
Lavanda set to revolutionise London residential market
Challenger brand shaking up rental market by helping landlords and tenants profit from sharing economy Today sees the launch of Lavanda, the pioneer of an innovative and fully compliant residential letting product enabling landlords to profit by embracing the sharing economy – increasing net rental yields by up to 10%. Homesharing via platforms like Airbnb…
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PROPERTYMARK: Government Lapdog or Property Industry Watchdog?
Like many other seasoned property professionals I am sure, I have been reading with great interest about the rebranding and re-launch of NFoPP as “Propertymark” at the NAEA conference of last week. If you were not aware of this or did not attend, let me pass on some quotes that I have unashamedly “lifted” from…
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How ‘Well’ Are Your Client’s Properties?
Luxury properties in London may not be faring particularly well price-wise right now, but what they promote in terms of lifestyle – with their gyms, pools and smart home technology – is getting higher and higher up on house seekers agendas. And it’s something that estate agents marketing smaller properties could certainly pick up on….
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Searching for a new job? Why you must not forget your LinkedIn account:
If you are searching for a new job (and for that matter, reverse this blog if you are seeking to recruit someone for your business), it is nowadays more or less vital to your on going career that you have a great LinkedIn profile. I have recruited a few people recently and the first place…
Christopher Walkey
How Red Bull Could Teach Letting Agents a thing or two on Attracting Landlords (and Housesellers for Resi-Sales) to our Agencies
You are an awesome letting agent – but its tough proving that. Let us learn from Red Bull and what PRACTICAL THINGS they could teach us letting agents to get landlords to use our letting agency
Christopher Watkin
Do You Work for a Corporate Estate Agent ?
Are you estate agent or letting agent who works for Countrywide, Your Move, Romans, Connells, William H. Brown, Sequence or any of the other big Corporate agents?
Christopher Watkin
Customer service and Solicitors?!?
https://palmergallant.wordpress.com/2017/01/31/first-blog-post/
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Skyrocketing London house prices are not a put-off for home buyers & renters
This comes after the government housing whitepaper this week revealed that London property prices increased by £22 per hour over 2015, pricing many first-time buyers out of the property market. Compare My Move’s data revealed that the majority of moves in London were for residents already living in London. Dave Sayce, Director and Co-Founder of…
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Customer Service and Solicitors
Customer service excellence has always been and will always be one of the critical competitive advantages for any business, and it still surprises me to this day that solicitors have got away with typically bad service in a world that is so demanding of companies. We live in an age where we want it now,…
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60% of homes sell through a second agent
Recently I heard this stat, I will not name the source but apparently, they heard it from Rightmove. IT CANNOT BE TRUE…can it? Whether it is true or not ( 68% of stats are made up ) it made me think, I wonder how many agents lose 60% of their vendors to a competing agent,…
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