Estate Agent Talk

Can UK Estate Agency learn to live with the Online Generation?

 

It has been said many times and in many different ways that success comes from looking forward, and not from looking backwards, and never has this sentiment been more true right now than in UK estate agency. For well over 50 years the estate agency fraternity in this country has relied on the same inflation…

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IGNORING BAD ONLINE REVIEWS CAN DAMAGE AGENTS’ REPUTATION AND LOSE POTENTIAL INSTRUCTIONS

 

Despite the massive growth on online reviews, agents are still handling bad reviews  inappropriately, which is resulting in a damaged reputation and loss of potential instructions, according to Chatty Imp, specialists in delivering social media campaigns in the property market. According to recent research from search agency BrightLocal, more people are reading reviews on a…

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THE POWER OF WORD OF MOUTH

 

Going through my 2016 figures last weekend, to my amazement I found that 92% of my business came from word of mouth referrals. Not that I’m blowing my own trumpet (ok, perhaps I am!), but that figure even took me by surprise. And then it got me thinking: why was it so high? I was…

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CEILA Gets its Claws Out Early

 

It’s not been in existence for all that long – actually just one week – but already CIELA is making waves with one of the UK biggest online property agents. The Charter for Independent Estate and Letting Agents – which currently has 12 regional officers and doesn’t launch officially until October this year – is…

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Are the So Called “Disrupters” Guilty of Post Truth Politics?

 

You really would have to have been living in a cave for the past six months to have avoided the phrase “Post truth politics” when turning on your TV or tuning in your radio. As the term has been used in great abundance by political journalists from all sides, in the context of describing the…

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Your Agent is $h*t – Use us

 

Its hard work getting people to swap estate agents – here are my thoughts why that is

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Christopher Watkin

Selling Your Estate Agency? Points to Consider Before Making Your Decision.

 

Are you eligible for Entrepreneurs’ Relief? When you sell a business your proceeds of sale are likely to be subject to Capital Gains Tax. However, if you qualify for Entrepreneurs’ Relief you will only pay 10% on all gains on qualifying assets up to a lifetime limit of £10 million. So, how do you qualify?…

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Why Some Estate Agents Make Lousy Lovers – Three minutes and it’s over

 

Picture the scene. And picture you’re single – if you’re not already. The man / woman you’ve fancied for ages is standing alone by the coffee machine looking gorgeous. Now you’ve said hello a few times, but you don’t know them very well as they work on the floor above. Then you bowl up to…

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Jerry Lyons

More Estate Agents Turning to Auction Sales

 

Estate agents are increasingly turning towards auctions to sell properties, according to a leading member of Network Auctions. He backs this up by insisting that his company had enjoyed a ‘record year’ in 2016 with more than £42 million raised, and a success rate of 85 per cent. Speaking at their Partners Conference in the…

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3 steps get more landlords and house sellers to use your agency

 

Wondering why your marketing doesn’t work as well as it used to?

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Christopher Watkin

CIELA alleges that Purplebricks advertisements are ​misleading to consumers

 

CIELA accuses Purplebricks of breaching Consumer Protection from Unfair Trading Regulations Are PB customers paying over £5m per year for properties that PB do not sell? On day one of its existence CIELA, the Charter for Independent Estate and Lettings Agents, has written to Purplebricks to demand they change their misleading advertising and comparable savings…

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Lettings/Estate Agents – The fear of failure

 

Should you start your own lettings or estate agency? Should you leave your cushy safe job and take a risk with the new agents in town?

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Christopher Watkin

Are your rivals down the road lining themselves up for an award win?

 

There are loads of ways to publicise your estate agency. There are the usual suspects including portal presence, direct mail flyers, newspaper and magazine adverts and if your budget allows you can plaster yourselves over whopping great billboards. There is also social media, blogging and email marketing. Heck for a four to five figure sum…

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Jerry Lyons

Lavanda set to revolutionise London residential market

 

Challenger brand shaking up rental market by helping landlords and tenants profit from sharing economy Today sees the launch of Lavanda, the pioneer of an innovative and fully compliant residential letting product enabling landlords to profit by embracing the sharing economy – increasing net rental yields by up to 10%. Homesharing via platforms like Airbnb…

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PROPERTYMARK: Government Lapdog or Property Industry Watchdog?

 

Like many other seasoned property professionals I am sure, I have been reading with great interest about the rebranding and re-launch of NFoPP as “Propertymark” at the NAEA conference of last week. If you were not aware of this or did not attend, let me pass on some quotes that I have unashamedly “lifted” from…

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