Marketing
7 Steps to Grow Your Agency
What prize-winning pumpkin farmers can teach us about growing our agencies I’ve just read this book – The Pumpkin Plan. In it, author Mike Michalowicz, reveals how applying the secrets of prize-winning pumpkin farmers to business, can help you to grow your agency to a colossal size too. Just as almost every pumpkin farmer grows…
Sam Ashdown
Roll out the Red Carpet
Last weekend, a friend and I met for tea and scones in a lovely country pub close to where I live. As we entered, the hostess – Holly – greeted me warmly by name, and found us a comfy sofa to sit on, despite it being really busy, and throughout the time we spent there,…
Sam Ashdown
Below is a blog which was my most widely read in 2017.
When it went online it had more hits than The Beatles, Elvis, Beyoncé and Sir Cliff Richard combined (it’s getting near Christmas I can mention Sir Cliff surely?). It had the highest open rate of any of my emails sent to my estate agent database. And it got shared on social media more than any…
Jerry Lyons
What’s Your End Game?
How taking practical and actionable steps towards your goals can make them a reality.
Sam Ashdown
All Photographers are Not the Same
Remember your new vendor is going to absolutely love the images of their house – and so will their friends and family. In fact, they will undoubtedly be the most beautiful pictures ever taken of that property. And that’s how you really up your game and start winning the instructions you deserve.
Sam Ashdown
Content Marketing – Advice for Estate Agents
Content Marketing is a very broad term and there is no one formula which will suit all types of business. Content which is suitable for a business to business relationship, for instance, is very different to content which is better for a business to customer relationship. As content marketing professionals we have to adapt what…
EAN Content
What makes your agency SO special?
We have a problem in the UK. You may be suffering from it right now. I know I did, and still do sometimes. But not that often thankfully. See over here in the currently rather dis-United Kingdom we’re not very good at saying how good / great we are. And estate agents for all the…
Jerry Lyons
7 Ways to Improve Your Vendor Retention
We all want to keep our vendors from wandering off to another agent down the street, but sometimes we forget how. Here are some quick tips to help you keep your vendor loyal, and very happy!
Sam Ashdown
Estate Agency Marketing Myths and How to Banish Them
One of The Oxford Dictionary’s definitions of a myth is: “A widely held but false belief or idea.” And on that basis, it’s fair to say that there a loads of things people believe in the estate agency world that are wrong. So, here are five I could think of think of and my ways…
Jerry Lyons
The future of property marketing: What’s in store for 2018 and beyond?
In 2018, it’s important for those in the property industry to look at how consumers are communicating with and purchasing from other industries. There have been significant developments in the sophistication of consumer interactions. These are driven largely by the growing importance of: • brand storytelling • targeted content delivery • customised channel experiences, and…
EAN Content
Reasons to Virtually Furnish Properties
Why put fake furniture into a house you are trying to market? We all know presentation is key when trying to attract a buyer, so using CGI furniture (computer generated) is a cost-effective way to dress a property and really show the try potential of the space. There are many other great reasons to use…
EAN Content
Dress To Impress
Many of the homes I visit in my role as a property photographer for estate agents have been beautifully prepared for their photos to be taken. Their owners instinctively understanding that, in order to get the best from the photographic session, the rooms need to be looking their best; dressed in their Sunday best if…
EAN Content
Is Your Website Doing its Job?
I’m working on a few estate agents’ websites at the moment, including one for a real estate agent in Chicago. Your website is such an opportunity to showcase your agency and attract new clients, but most agent websites just miss the mark.
Sam Ashdown
What are you really selling?
Stock is particularly low at the moment (some say the lowest since pre-Northern Rock) so this part of the job is easier than it has been for a while, but not all properties sell quickly.
Sam Ashdown
How your team is your marketing department
Most days, I chat to an estate agent about their biggest challenges. Up and down the country; single office or multi; their challenge is almost always the same: they aren’t getting through enough doors.
Sam Ashdown