Marketing
Content Marketing – Advice for Estate Agents
Content Marketing is a very broad term and there is no one formula which will suit all types of business. Content which is suitable for a business to business relationship, for instance, is very different to content which is better for a business to customer relationship. As content marketing professionals we have to adapt what…
EAN Content
What makes your agency SO special?
We have a problem in the UK. You may be suffering from it right now. I know I did, and still do sometimes. But not that often thankfully. See over here in the currently rather dis-United Kingdom we’re not very good at saying how good / great we are. And estate agents for all the…
Jerry Lyons
7 Ways to Improve Your Vendor Retention
We all want to keep our vendors from wandering off to another agent down the street, but sometimes we forget how. Here are some quick tips to help you keep your vendor loyal, and very happy!
Sam Ashdown
Estate Agency Marketing Myths and How to Banish Them
One of The Oxford Dictionary’s definitions of a myth is: “A widely held but false belief or idea.” And on that basis, it’s fair to say that there a loads of things people believe in the estate agency world that are wrong. So, here are five I could think of think of and my ways…
Jerry Lyons
The future of property marketing: What’s in store for 2018 and beyond?
In 2018, it’s important for those in the property industry to look at how consumers are communicating with and purchasing from other industries. There have been significant developments in the sophistication of consumer interactions. These are driven largely by the growing importance of: • brand storytelling • targeted content delivery • customised channel experiences, and…
EAN Content
Reasons to Virtually Furnish Properties
Why put fake furniture into a house you are trying to market? We all know presentation is key when trying to attract a buyer, so using CGI furniture (computer generated) is a cost-effective way to dress a property and really show the try potential of the space. There are many other great reasons to use…
EAN Content
Dress To Impress
Many of the homes I visit in my role as a property photographer for estate agents have been beautifully prepared for their photos to be taken. Their owners instinctively understanding that, in order to get the best from the photographic session, the rooms need to be looking their best; dressed in their Sunday best if…
EAN Content
Is Your Website Doing its Job?
I’m working on a few estate agents’ websites at the moment, including one for a real estate agent in Chicago. Your website is such an opportunity to showcase your agency and attract new clients, but most agent websites just miss the mark.
Sam Ashdown
What are you really selling?
Stock is particularly low at the moment (some say the lowest since pre-Northern Rock) so this part of the job is easier than it has been for a while, but not all properties sell quickly.
Sam Ashdown
How your team is your marketing department
Most days, I chat to an estate agent about their biggest challenges. Up and down the country; single office or multi; their challenge is almost always the same: they aren’t getting through enough doors.
Sam Ashdown
Tips for better photography
In my role as a property photographer, I often feel my heart sink to my shoes when I view the photographs that some agents choose to sell someone’s home. Many of these agents tell me that they use professional photographers, usually in-house, but that gets me wondering…I’m not sure it means a trained photographer who…
EAN Content
The increasing importance of Live Chat by Yomdel:
We are spending much more time online these days and especially now that we more or less all own smart phones with internet access. Grabbing someones attention whilst online is one of the smartest forms of advertising from viral video campaigns to prime position advertising on Google – Getting your brand in front of the…
Andy Soloman
Let’s get personal
I conducted a mystery shop this week. I called an agent, and spoke to a lovely lady called Carol. Carol sounded like she was busy. Obviously, she wasn’t just waiting for my call
Sam Ashdown
Adapting To Compete With The Online Agent – Interactive Property Search Devices
On 19th May 2016, Miles Shipside of Rightmove announced to Future Property Tech conference attendees that online agents accounted for 5% of the market – a share doubled in the space of two years. A year on, it is hard to find a comparable statistic, but few would doubt the online sector’s sustained growth. It…
EAN Content
How to improve workflow and increase production levels
If you run a business or you are a manager then it is important that your business is running smoothly and efficiently. There are lots of ways to improve a business’s workflow and production levels, here are just a few: Don’t multitask Working on multiple complex tasks at the same time obstructs daily workflow severely. Your…
EAN Content