Marketing
Dress To Impress
Many of the homes I visit in my role as a property photographer for estate agents have been beautifully prepared for their photos to be taken. Their owners instinctively understanding that, in order to get the best from the photographic session, the rooms need to be looking their best; dressed in their Sunday best if…
EAN Content
Is Your Website Doing its Job?
I’m working on a few estate agents’ websites at the moment, including one for a real estate agent in Chicago. Your website is such an opportunity to showcase your agency and attract new clients, but most agent websites just miss the mark.
Sam Ashdown
What are you really selling?
Stock is particularly low at the moment (some say the lowest since pre-Northern Rock) so this part of the job is easier than it has been for a while, but not all properties sell quickly.
Sam Ashdown
How your team is your marketing department
Most days, I chat to an estate agent about their biggest challenges. Up and down the country; single office or multi; their challenge is almost always the same: they aren’t getting through enough doors.
Sam Ashdown
Tips for better photography
In my role as a property photographer, I often feel my heart sink to my shoes when I view the photographs that some agents choose to sell someone’s home. Many of these agents tell me that they use professional photographers, usually in-house, but that gets me wondering…I’m not sure it means a trained photographer who…
EAN Content
The increasing importance of Live Chat by Yomdel:
We are spending much more time online these days and especially now that we more or less all own smart phones with internet access. Grabbing someones attention whilst online is one of the smartest forms of advertising from viral video campaigns to prime position advertising on Google – Getting your brand in front of the…
Andy Soloman
Let’s get personal
I conducted a mystery shop this week. I called an agent, and spoke to a lovely lady called Carol. Carol sounded like she was busy. Obviously, she wasn’t just waiting for my call
Sam Ashdown
Adapting To Compete With The Online Agent – Interactive Property Search Devices
On 19th May 2016, Miles Shipside of Rightmove announced to Future Property Tech conference attendees that online agents accounted for 5% of the market – a share doubled in the space of two years. A year on, it is hard to find a comparable statistic, but few would doubt the online sector’s sustained growth. It…
EAN Content
How to improve workflow and increase production levels
If you run a business or you are a manager then it is important that your business is running smoothly and efficiently. There are lots of ways to improve a business’s workflow and production levels, here are just a few: Don’t multitask Working on multiple complex tasks at the same time obstructs daily workflow severely. Your…
EAN Content
Is there a changing face of marketing in 2017 for Estate Agencies?
I have been speaking to a few of my contacts who work in the same industry as myself ie content marketing and building websites of influence and a popular topic is how marketing online has rapidly changed in 2017. It is not always easy to keep up with the change in marketing trends though by…
Christopher Walkey
Canvassing that converts
How not to chuck your money away on campaigns that don’t work.
Sam Ashdown
The Growth of the Cab Industry in the Digital Marketing Age
The arrival of digital marketing transformed practically every industry. In an internet-driven marketplace, a business must use digital marketing to stand out from the crowd and engage their target audience. The arrival of smartphones has also meant that businesses can capitalise on this and reach their audience on the move. The Taxi Industry The cab…
EAN Content
Which is best – first, last or middle valuation?
When you go out to a valuation, would you choose to be the first agent to go in? Or the last? Or perhaps the one in the middle?
Sam Ashdown
Get social with your sellers
I was in a local café the other day for a meeting. We ordered food, and my crabcakes were frankly, awful. After two exchanges with the staff, I returned it, mostly uneaten, explaining why I didn’t like it.
Sam Ashdown
Top Social Media Marketing Mistakes made by Estate Agents
None of us like to be told about things we are doing wrong, but sometimes it does not hurt to read up on mistakes that are generally made – So read the selection of mistakes which are usually made and pick out a couple that you have been doing and remove them from your social media…
Christopher Walkey