Marketing
Modern Agents, Need Modern Solutions:
Everything you need to know about embracing the 21st Century: The past few years have seen a rapid growth in our digital world, alongside a decline in some of our strongest estate agency brands. The internet is dominating whilst the world of traditional businesses has become a sink or swim scenario. Online estate agents have…
EAN Content
The 5 steps to ensuring your Estate Agency Marketing gets you the Listings YOU deserve
Stop wasting your money on marketing that doesn’t get you the listings and fees you deserve
Christopher Watkin
98.6% of your Brand Awareness Estate Agency Marketing is Wasted Money
Spend £10,000 a year in brand awareness EA marketing and only £144.00 is actually getting in front of the homeowners thinking of putting their house on the market in the next 6 months
Christopher Watkin
What we could learn from the Australians in being better Estate Agents
Could the Ozzies have the answer to the UK’s Estate Agency problems?
Christopher Watkin
Don’t Forget your Buyers
In his film Phenomenon, John Travolta plays a character who gets hit by lightning, unexpectedly rendering him a genius, temporarily at least. One scene in the movie stuck with me. Travolta’s character, George, is initially perplexed by the fact that a rabbit is somehow getting into his vegetable patch, and resolves to fix the problem….
Sam Ashdown
Light Pollution and Property Display
Pollution of every kind is coming under ever greater scrutiny from consumers, the media and national and local government, and light pollution may become the next area for debate and increased intervention. Will this affect estate agents and their displays? Anecdotal evidence from Europe suggests a hardening of attitudes is impacting in some places and…
EAN Content
Fixflo’s Thoughts on the Tenant Fee Ban [2min 30 sec video]
Rajeev’s (Fixflo MD) thoughts on the tenant fee ban.
Christopher Watkin
Leading Estate Agents attend event at Google enhance their Digital Marketing
An estate agent’s website is their most important office. The footfall there is far higher than for any high street branch and with the market slowing, it is this reality that is pushing the most innovative traditional estate agents to embrace digital marketing and find ways to grow. At an event hosted at Google’s central…
EAN Content
5 Power Tips for Killer Blog Writing Results
The internet is a busy old virtual world from websites to Tweets, where ever you turn it is crowded and you have to work harder than ever to make sure you get your content seen. Here are five simple yet highly effective tips for blog writing which will help you to increase your views and…
Christopher Walkey
Why you Don’t need an App
Where’s your phone, right now? I bet that it’s not more than three feet from you; am I right? And there’s around a 50% chance that you’re even reading this post on your phone. When I reach for my computer to search for something on the internet, around 50% of the time, that computer is…
Sam Ashdown
The Secret Weapon to Social Media for Estate/Letting Agents
.. Stop wasting money and effort on your social media – tryingd to get people to use your agency
Christopher Watkin
The real reason why people dont use your Estate /Lettings Agency
This is the real reason why you aren’t getting the listings and fees you deserve
Christopher Watkin
Is there a future for traditional estate agents?
If you are a traditional estate agent I’ve come across a survey and report, you must read. I say ‘must’ in a pushy way as the report from Rix & Kay Solicitors LLP is in my opinion essential reading for estates agents who are worried about the threat from online only agents. It could very…
Jerry Lyons
What do you DO?
What do you say, when someone asks you “What do you do?” Do you reply, “I’m an estate agent”? Or perhaps you say, “I work for Downtons”? Or even, “I help people move ”? Perhaps what you say isn’t as important as how you feel when you reply. I’ve heard agents pre-empt any cruel barbs…
Sam Ashdown
How to Find Topics for your Estate Agency Blog Posts
The Queen of Estate Agency Blogging (Andrea Morgan from Citrus Content) tells us how to come up with Blog post titles for your Estate Agency blog
Christopher Watkin