Marketing
A day in the life of a social savvy estate agent.
When you go about your daily business as an estate agent, do you simply rush from morning meeting to viewings, viewings to valuation, valuation to the office, clear your inbox then clear off home? On your travels, in your everyday tasks, do you ever think about your social media accounts? Or is that “someone else’s…
Sam Ashdown
Your Facebook interests.
Have you ever wondered why you seem to get random ads on Facebook in your newsfeed? You’re not alone. We all do. I get completely irrelevant adverts. Like catfood ads. (I have a dog.) Or pregnancy tests from Clearblue…. Buried deep inside the Facebook algorithm, are the interests Facebook think you have. Want to see…
Sam Ashdown
Direct Mail – All You Need to Know
What is Direct Mail and how you can best use it to target and win the best new clients. Direct Mail is the source of much confusion and wonderment among estate agents, especially independent agents, with tiny marketing budgets. It looks like canvassing, but is it? Or does it mean leafletting? Or even just postcards?…
Sam Ashdown
My Ultimate Guide to Facebook Advertising for Estate Agents
The why, what and how of advertising on Facebook as an estate or letting agent, to generate new enquiries and valuation opportunities. Are you confused by Facebook, never mind Facebook advertising? Are you fearful of falling foul of Facebook’s ever-moving terms and conditions? Do you worry about throwing your money away on endless Boosts that…
Sam Ashdown
Tips and Tricks When Choosing a Name for Your Business
Congratulations! You have developed an eye-catching product and you have recently hired a handful of expert salespeople. Your website is nearly complete and you plan to be up and running within a few months. Unfortunately, one glaring problem represents the elephant in the room. You have not yet been able to decide upon a name…
EAN Content
Estate Agents – The Do’s and Don’t of Spending Your Marketing Budget
15min video on where Estate Agents go wrong (and right) with their Marketing Budget
Christopher Watkin
How to Produce Lead Generating Videos for your Estate Agency
How to Produce Lead Generating videos for your Estate Agency and where to post them
Christopher Watkin
GDPR – Could ‘Permitted Interest’ save your Mailing List from GDPR?
6min Video Interview with the ONLY Estate Agency representation on the important DMA Council whom advises the the Government and other bodies on GDPR
Christopher Watkin
Digital Mayor and Estate Agency (Panos vs Watkin Pt 9)
Tom Panos (World’s No.1 Estate Agency Coach) chats with Christopher Watkin about becoming the Digital Mayor of Your Town
Christopher Watkin
Facebook for Estate Agents – the new stuff you need to know. (Don’t panic; it’s all good.)
Everything you need to know to make your Facebook page work for you. Facebook has changed. A lot. But we’ll come onto that in a bit. In the meantime, let’s look at: The power of Facebook today: 35.4% of the UK population has a Facebook account, that’s 33 million users. And a hefty 23 million…
Sam Ashdown
28min Video about Business Generation in Estate Agency
28min video on Lead Generation in Estate Agency, How to make Estate Agency Leaflets work, Rightmove Upgrades vs Facebook advertising, Sales Funnels, AVM’s (Automated Valuation Models – the kind you see on ValPal and instant 30 sec online valuations and Facebook Chatbots
Christopher Watkin
Why is Video Important in Estate Agency – Tom Panos
Tom Panos (World’s No.1 Estate Agency Coach) chats with Chris Watkin about Why is Video Important in Estate Agency
Christopher Watkin
The Feast and Famine of Estate Agency
One reason is that most estate agents don’t get the listings and fees they deserve is their marketing is too passive and sporadic.
Christopher Watkin
ESTATE AGENT FRUSTRATION No.9 .. Losing Listings
The potential vendors are nodding like a donkey to everything you have to say at the FV … but go with the other agent .. this is the reason why and what you can do to combat it
Christopher Watkin
Why should someone use your Estate and Letting Agency?
I love to ask Estate Agents and Letting Agents what makes them different ..
Christopher Watkin