Marketing
People buy from people, so how can your estate agency engage online?
“Traditional shops have shop assistants, yet many online retailers leave their customers without any help.” Yomdel.com The biggest part of marketing success is getting people to see your brand, have them visit your website, follow you on social media, subscribe, email, call and then finally convert them in to a new client. So, if most…
Andy Soloman
Filming property via live 360 video is easy:
Live 360 video streaming, thanks to the social media platforms supporting this media trend, will certainly be a big marketing avenue for worldwide business – If you have something to show, then why not show it 360! A great example of a live 360 streaming mini video camera is the Insta360 Air, an easy to use…
EAN Content
Still using a flash when taking property pics? Read this and I guarantee you won’t use it again
Picture this: Bit dark in the bathroom? Trees causing major shadow in the garden? Taking photos late in the day? We’ve all been there and often turning on the flash is our go-to solve for a bad-lighting problem that’s out of our control. The issue is, turning on the flash is only likely to make…
Tom Durrant
Your website is your most important office and it needs to be open 24/7
It is a remarkable fact that 52% off all leads come outside business hours (32% Mon-Fri, 20% Weekends). With this simple yet high impacting fact, have we really done enough to make sure that our websites are performing not only during business hours, but 24/7 and each and every day of the year? Years ago…
Andy Soloman
Five F’*k Ups I’ve Made Which Might Help Estate Agents
It was my little girl’s fifth birthday party on Saturday. Lots of kids singing Frozen songs, jam sandwiches, Wotsits and making tea for mums and dads who all seemed pretty glad that their kids were being entertained for a couple of hours. We had family down from London so the entire weekend was a busy…
Jerry Lyons
The world’s first intelligent search engine is here
A new model for property listings is well overdue. There are simply too many disparate portals at the moment, charging agents left, right, and centre. And this approach just isn’t sustainable in today’s volatile and competitive marketplace. But help is at hand, and a game-changing new intelligent search engine is now being launched. Just what…
Peter Fernandes
One Essential Piece of Photography Kit You Probably Don’t Use
Apart from the camera and a couple of lenses, there’s one piece of essential kit you’d need to use in order to take pictures of interiors that are as good as this… By Doctor Photo workshop student, Bridget Andreas So – how do you get great shots like the one above and like those on…
Tom Durrant
Can estate agents ditch the bad reputation?
Estate agents have a bad rep. We know you work long hours in an increasingly volatile and competitive marketplace, but a quick Google search reveals what people really think of our industry. And it’s not good. Of course, most estate agents are not evil, liars, and crooks! But when less scrupulous agents visit potential clients,…
EAN Content
How to take better property photos with sunny weather
Finally! Spring has arrived so your property photos should look brighter and more cheerful shouldn’t they? I say, ‘should’ advisedly, because bright sunshine can either make or break a photo. At Doctor Photo we see thousands of images every month of over-exposed exteriors, strong shadows and glare. We do our best to fix them, inserting…
Tom Durrant
Increase your online conversions – Have you looked into ‘Live Chat’?
If you are in the business of selling / renting property then online is mostly going to be about driving traffic to your website and your listings on the likes of Rightmove and Zoopla – Am I right? The more traffic the better and how can you convert those who visit your website and tempt them…
Andy Soloman
How can the Property Industry adopt the use of Drones effectively
Key Considerations for Estate Agents when using Drones for Aerial Property Marketing. Planning on using drones for advertisements in 2017? You may have read our previous post on “6 reasons why Estate Agents should use Drones for Property Marketing in 2017”, but the property industry still has many unanswered questions around how to effectively adopt the use…
EAN Content
Does Your Website Have a £300 million button?
No one likes bad websites. If you can’t find the information you’re looking for in a nano second, you’ll simply click away and find it somewhere else. Your website is great: all the information a potential customer needs is right there at their fingertips, with no need to click onto a competitor’s site. But what…
Sam Ashdown
Why better photos are better for business and how to fix them
Property photography is the lifeblood for all agents but the shocking truth is that after all these years, not every agent knows it yet. The thing is, your photos are the window to your brand just as much as the catalyst to your viewings. Despite competitive pressures, some agents (and I stress not all!) will…
Tom Durrant
HOW AGENTS CAN TAKE BACK SHARE FROM PURPLEBRICKS THROUGH SOCIAL MEDIA
Purplebricks is on the tip of the tongues of many small and medium-sized estate agents, who are seeing their market share being eroded on a local level, by the online giant. According to Chatty Imp, specialists in delivering social media campaigns in the property market, many agents are desperate to find ways to compete with…
EAN Content
First, locate your rabbit
In his film Phenomenon, John Travolta plays a character who gets hit by lightning, unexpectedly rendering him a genius, temporarily at least. One scene in the movie stuck with me. Travolta’s character, George, is initially perplexed by the fact that a rabbit is somehow getting into his vegetable patch, and resolves to fix the problem….
Sam Ashdown