Marketing
Five F’*k Ups I’ve Made Which Might Help Estate Agents
It was my little girl’s fifth birthday party on Saturday. Lots of kids singing Frozen songs, jam sandwiches, Wotsits and making tea for mums and dads who all seemed pretty glad that their kids were being entertained for a couple of hours. We had family down from London so the entire weekend was a busy…
Jerry Lyons
The world’s first intelligent search engine is here
A new model for property listings is well overdue. There are simply too many disparate portals at the moment, charging agents left, right, and centre. And this approach just isn’t sustainable in today’s volatile and competitive marketplace. But help is at hand, and a game-changing new intelligent search engine is now being launched. Just what…
Peter Fernandes
One Essential Piece of Photography Kit You Probably Don’t Use
Apart from the camera and a couple of lenses, there’s one piece of essential kit you’d need to use in order to take pictures of interiors that are as good as this… By Doctor Photo workshop student, Bridget Andreas So – how do you get great shots like the one above and like those on…
Tom Durrant
Can estate agents ditch the bad reputation?
Estate agents have a bad rep. We know you work long hours in an increasingly volatile and competitive marketplace, but a quick Google search reveals what people really think of our industry. And it’s not good. Of course, most estate agents are not evil, liars, and crooks! But when less scrupulous agents visit potential clients,…
EAN Content
How to take better property photos with sunny weather
Finally! Spring has arrived so your property photos should look brighter and more cheerful shouldn’t they? I say, ‘should’ advisedly, because bright sunshine can either make or break a photo. At Doctor Photo we see thousands of images every month of over-exposed exteriors, strong shadows and glare. We do our best to fix them, inserting…
Tom Durrant
Increase your online conversions – Have you looked into ‘Live Chat’?
If you are in the business of selling / renting property then online is mostly going to be about driving traffic to your website and your listings on the likes of Rightmove and Zoopla – Am I right? The more traffic the better and how can you convert those who visit your website and tempt them…
Andy Soloman
How can the Property Industry adopt the use of Drones effectively
Key Considerations for Estate Agents when using Drones for Aerial Property Marketing. Planning on using drones for advertisements in 2017? You may have read our previous post on “6 reasons why Estate Agents should use Drones for Property Marketing in 2017”, but the property industry still has many unanswered questions around how to effectively adopt the use…
EAN Content
Does Your Website Have a £300 million button?
No one likes bad websites. If you can’t find the information you’re looking for in a nano second, you’ll simply click away and find it somewhere else. Your website is great: all the information a potential customer needs is right there at their fingertips, with no need to click onto a competitor’s site. But what…
Sam Ashdown
Why better photos are better for business and how to fix them
Property photography is the lifeblood for all agents but the shocking truth is that after all these years, not every agent knows it yet. The thing is, your photos are the window to your brand just as much as the catalyst to your viewings. Despite competitive pressures, some agents (and I stress not all!) will…
Tom Durrant
HOW AGENTS CAN TAKE BACK SHARE FROM PURPLEBRICKS THROUGH SOCIAL MEDIA
Purplebricks is on the tip of the tongues of many small and medium-sized estate agents, who are seeing their market share being eroded on a local level, by the online giant. According to Chatty Imp, specialists in delivering social media campaigns in the property market, many agents are desperate to find ways to compete with…
EAN Content
First, locate your rabbit
In his film Phenomenon, John Travolta plays a character who gets hit by lightning, unexpectedly rendering him a genius, temporarily at least. One scene in the movie stuck with me. Travolta’s character, George, is initially perplexed by the fact that a rabbit is somehow getting into his vegetable patch, and resolves to fix the problem….
Sam Ashdown
33 Top #TwitterTips you need be actioning for your business.
I am sure that many readers will agree that social media is quite addictive and many of us will have our preferred platforms that we use in both our personal lives and in business. I spend much of my ‘social media hours‘ on Twitter as I find it the best place to catch up on…
Christopher Walkey
4 Reasons Why Virtual Furnishing Really Is The Future
It seems prop-tech is exploding at a scary rate, and the latest brands are all trying to grab our attention by selling us the next big thing. It’s hard to choose the next innovation, especially when they require significant investment or training. So why is virtual furnishing the future, and why should anyone care? Well…
Tom Durrant
How to turn your database into an instruction goldmine in seven easy (ish) steps
I met with an agent last week who was charm personified. His agency is award winning, successful and expanding his office has very comfortable chairs and a proper espresso machine. He has a system in place for pretty much everything. Everything except for making the most out of his database – which came as a…
Jerry Lyons
20 Blog Post Ideas for Estate Agents
I have writers-block, no time to write them, I’m not creative enough, I hate writing and many more are what I usually hear from any business when it comes to gathering quality blog content to share online. To be honest, I understand most of them as lots of things in my business are outsourced mostly…
Christopher Walkey