Marketing
How can the Property Industry adopt the use of Drones effectively
Key Considerations for Estate Agents when using Drones for Aerial Property Marketing. Planning on using drones for advertisements in 2017? You may have read our previous post on “6 reasons why Estate Agents should use Drones for Property Marketing in 2017”, but the property industry still has many unanswered questions around how to effectively adopt the use…
EAN Content
Does Your Website Have a £300 million button?
No one likes bad websites. If you can’t find the information you’re looking for in a nano second, you’ll simply click away and find it somewhere else. Your website is great: all the information a potential customer needs is right there at their fingertips, with no need to click onto a competitor’s site. But what…
Sam Ashdown
Why better photos are better for business and how to fix them
Property photography is the lifeblood for all agents but the shocking truth is that after all these years, not every agent knows it yet. The thing is, your photos are the window to your brand just as much as the catalyst to your viewings. Despite competitive pressures, some agents (and I stress not all!) will…
Tom Durrant
HOW AGENTS CAN TAKE BACK SHARE FROM PURPLEBRICKS THROUGH SOCIAL MEDIA
Purplebricks is on the tip of the tongues of many small and medium-sized estate agents, who are seeing their market share being eroded on a local level, by the online giant. According to Chatty Imp, specialists in delivering social media campaigns in the property market, many agents are desperate to find ways to compete with…
EAN Content
First, locate your rabbit
In his film Phenomenon, John Travolta plays a character who gets hit by lightning, unexpectedly rendering him a genius, temporarily at least. One scene in the movie stuck with me. Travolta’s character, George, is initially perplexed by the fact that a rabbit is somehow getting into his vegetable patch, and resolves to fix the problem….
Sam Ashdown
33 Top #TwitterTips you need be actioning for your business.
I am sure that many readers will agree that social media is quite addictive and many of us will have our preferred platforms that we use in both our personal lives and in business. I spend much of my ‘social media hours‘ on Twitter as I find it the best place to catch up on…
Christopher Walkey
4 Reasons Why Virtual Furnishing Really Is The Future
It seems prop-tech is exploding at a scary rate, and the latest brands are all trying to grab our attention by selling us the next big thing. It’s hard to choose the next innovation, especially when they require significant investment or training. So why is virtual furnishing the future, and why should anyone care? Well…
Tom Durrant
How to turn your database into an instruction goldmine in seven easy (ish) steps
I met with an agent last week who was charm personified. His agency is award winning, successful and expanding his office has very comfortable chairs and a proper espresso machine. He has a system in place for pretty much everything. Everything except for making the most out of his database – which came as a…
Jerry Lyons
20 Blog Post Ideas for Estate Agents
I have writers-block, no time to write them, I’m not creative enough, I hate writing and many more are what I usually hear from any business when it comes to gathering quality blog content to share online. To be honest, I understand most of them as lots of things in my business are outsourced mostly…
Christopher Walkey
Jab, Jab, Jab, Right Hook; it’s all about the Value Proposition
I’m a big fan of business guru, Gary Vaynerchuk, and one of his books entitled Jab, Jab, Jab, Right Hook along with a particularly sales heavy, impersonal email a colleague of mine received from a brand new networking contact earlier today has inspired this post. What does Jab, Jab, Jab, Right Hook mean? Well, put…
EAN Content
Why you Don’t need an App
Where’s your phone, right now? I bet that it’s not more than three feet from you; am I right? And there’s around a 50% chance that you’re even reading this post on your phone. When I reach for my computer to search for something on the internet, around 50% of the time, that computer is…
Sam Ashdown
Affordable Virtual Reality – Watch how your property will look via 360 Tours:
Property marketing business Houseviz is helping estate agents to take advantage of Virtual Reality (VR) technology, with an affordable pricing model that pays for itself by generating new sellers and sales. The next big thing in property marketing, 3D virtual walkthroughs deliver an experience very much like the virtual tours you find on Google Street…
Christopher Walkey
Estate Agency leaflets – What’s the attraction?
My life is that exciting these days that I am hoarding leaflets that get shoved through our letter box, well, let me narrow that down a bit and say that I keep hold of all the estate agency ones more so! Anyway, many of us will know the burden of what I would say is…
Christopher Walkey
In just 5 years time, Email Marketing will be half a century old!
Back in 1971, Ray Tomlinson in Massachusetts was said to have sent an email from one computer to another so in the year 2021, ‘Emailing‘ will be an online marketing tool that is already 50 years old! Many of us will be familiar with emails for approximately the last 15 years and only over the last…
Christopher Walkey
Why you Don’t need an App
Where’s your phone, right now? I bet that it’s not more than three feet from you; am I right? And there’s around a 50% chance that you’re even reading this post on your phone. When I reach for my computer to search for something on the internet, around 50% of the time, that computer is…
Sam Ashdown