Marketing
The page on your agency’s website that could be your instruction killer
Something happened to me last week which made me realise the power of a single page on agencies websites. Let me explain. I was with my cousin Gerard who is looking to instruct an agent in Hertfordshire. He had asked me for some advice about picking agents to come round for valuations as a starting…
Jerry Lyons
Offering your website visitors a free, instant valuation with LettingLead
Over the last 5 years, the quality of Estate agent websites has significantly improved. The amount of blogs being published has risen as well as the number of agents using Facebook ads. These 3 methods are great for getting more traffic to your website but as you’ve probably noticed, these alone don’t get you more…
Simeon Bentley
5 Top tips for taking ‘photos that sell’ with gloomy British weather
Did you know that over 60% of consumers think that Estate Agent Photos are “Very Poor to Average?” (January 2017, Google Survey). Let’s face it, the British weather isn’t helping, and taking killer-photos when it’s cold and miserable isn’t easy unless you’re in the know. John Durrant from Doctor Photo – the image studio for…
EAN Content
Email Branding solutions for Estate Agents
Emails have been around for a while now and most certainly are on of the most used marketing communication tools for businesses across for any and every business sector. With this in mind, just how much attention to detail do you put towards the emails your business sends? Some amazing stats to consider regarding Emails:…
Christopher Walkey
Why the property market must learn from retail
Property marketing companies and other PropTechs often promote very low headline fees to grab attention and encourage sign-up. But, as with low-cost airlines, the devil is in the detail, and a plethora of hidden extras mean that more often than not, you end up paying far more than you bargained for. At Houseviz, we believe…
EAN Content
Precision Property Marketing Celebrates Its First Year
Bury St Edmunds based Precision Property Marketing (PPM), a leading integrated marketing service company working exclusively with the property industry, is celebrating its first anniversary of business in February. The team are proud to celebrate a year of learning and progress in their commitment to the future of the property industry. “Since our launch in…
EAN Content
Fed up being held to ransom by online property portals?
Usage of online property portals is at a record high, with research showing that 62% of people factor the portals a firm advertises on into their selection of an agent. So, it’s no wonder that estate agents are spending more and more of their marketing budget on property listing sites. Of course, there are two…
EAN Content
Feature Shop Fit – Hartleys Estate Agents
Richard Morris MD at Hartleys Estate Agents, part of the Newton Fallowell Group, approached Mid West Displays looking for a team who could work with his initial vision for his new window displays and turn it into a reality. Needless to say the team at Mid West Displays jumped at the opportunity to work on…
EAN Content
The 7 most popular tips of 2016
Every week during 2016 I emailed a tip to help independent estate and letting agents. Did you get them? These are just 7 of the 52 I sent out in 2016, and if you are not on the list, you missed out on some fantastic free tips, tricks and tactics to grow your agency. To…
Sam Ashdown
The Power of Prediction Marketing – What it is and why it matters to you
By the time a vendor calls you to book a valuation, you’re already too late. You’ve either won the instruction, or you haven’t. And there’s nothing you can do about it. Or is there? You see, when that homeowner calls to arrange a visit, they know which company they will instruct. They will probably follow…
Sam Ashdown
How to write Catchy Blog Titles and Increase your Readers:
Great content is always a winner online, something highly educational, news of the moment, viral content and videos can all claim you high levels of traffic, but we must first think about how to grab the attention of the reader and that is usually by the title of what you share. I would say that…
Christopher Walkey
Email Marketing and your Estate Agency:
It is by far one of the most important tools for communicating in business that we have readily available and yet many businesses still do not maximise the full potential they hold. Yes, social media is a power force steaming ahead for many businesses – Free to use, easy to use and if used correctly…
Christopher Walkey
Social media marketing for estate agents
Admission time… I’ve developed something of a niche, a passion and five estate agents are now using, not abusing, me. It’s social media marketing. I’ve done a lot of reading and research and experimentation with primarily 6 social media platforms: LinkedIn Twitter Instagram Pinterest Facebook Google Plus. Each one has its advantages, its pros and…
EAN Content
How can smaller estate agents use outsourcing to keep up with the competition?
Today’s property market is getting more and more competitive. In a bid to get ahead, many larger firms are now turning to online to strengthen their lead in the marketplace. And, with forecasters predicting that 50% of homes will be sold online by 2020 (that number is currently just 5%), it’s a savvy move. So,…
Christopher Walkey
Take an axe and split your social media:
Social Media is a meaty topic and one that is ever evolving – If you are out of the picture for just a few months then not only will some other businesses catch you up and take over from you, but advancements may also mean you are out of the loop when it comes to…
Christopher Walkey