Marketing
Fed up being held to ransom by online property portals?
Usage of online property portals is at a record high, with research showing that 62% of people factor the portals a firm advertises on into their selection of an agent. So, it’s no wonder that estate agents are spending more and more of their marketing budget on property listing sites. Of course, there are two…
EAN Content
Feature Shop Fit – Hartleys Estate Agents
Richard Morris MD at Hartleys Estate Agents, part of the Newton Fallowell Group, approached Mid West Displays looking for a team who could work with his initial vision for his new window displays and turn it into a reality. Needless to say the team at Mid West Displays jumped at the opportunity to work on…
EAN Content
The 7 most popular tips of 2016
Every week during 2016 I emailed a tip to help independent estate and letting agents. Did you get them? These are just 7 of the 52 I sent out in 2016, and if you are not on the list, you missed out on some fantastic free tips, tricks and tactics to grow your agency. To…
Sam Ashdown
The Power of Prediction Marketing – What it is and why it matters to you
By the time a vendor calls you to book a valuation, you’re already too late. You’ve either won the instruction, or you haven’t. And there’s nothing you can do about it. Or is there? You see, when that homeowner calls to arrange a visit, they know which company they will instruct. They will probably follow…
Sam Ashdown
How to write Catchy Blog Titles and Increase your Readers:
Great content is always a winner online, something highly educational, news of the moment, viral content and videos can all claim you high levels of traffic, but we must first think about how to grab the attention of the reader and that is usually by the title of what you share. I would say that…
Christopher Walkey
Email Marketing and your Estate Agency:
It is by far one of the most important tools for communicating in business that we have readily available and yet many businesses still do not maximise the full potential they hold. Yes, social media is a power force steaming ahead for many businesses – Free to use, easy to use and if used correctly…
Christopher Walkey
Social media marketing for estate agents
Admission time… I’ve developed something of a niche, a passion and five estate agents are now using, not abusing, me. It’s social media marketing. I’ve done a lot of reading and research and experimentation with primarily 6 social media platforms: LinkedIn Twitter Instagram Pinterest Facebook Google Plus. Each one has its advantages, its pros and…
EAN Content
How can smaller estate agents use outsourcing to keep up with the competition?
Today’s property market is getting more and more competitive. In a bid to get ahead, many larger firms are now turning to online to strengthen their lead in the marketplace. And, with forecasters predicting that 50% of homes will be sold online by 2020 (that number is currently just 5%), it’s a savvy move. So,…
Christopher Walkey
Take an axe and split your social media:
Social Media is a meaty topic and one that is ever evolving – If you are out of the picture for just a few months then not only will some other businesses catch you up and take over from you, but advancements may also mean you are out of the loop when it comes to…
Christopher Walkey
Why you should be a journalist’s flexible friend…
Everyone would like to get their company, its products or services into a wide range of publications and the best way to achieve this is to be as flexible and open as possible to the needs of the media, whether it is in print, online or broadcast. Whilst it is obviously important to remember who…
EAN Content
Social Media: Bad Habits to kick in 2017
There are many written pieces on how to and what to do with Social Media, but what about those bad habits which we may now be adopting which we really must kick? Toilet seats up, elbows on tables, being late for appointments, speaking with your mouth full, dropping litter and much more can really annoy…
Christopher Walkey
How data can help bridge the gap between clients and estate agents
How data can help bridge the gap between clients and estate agents No matter your reason for venturing on to the property market, whether it is buying, selling, renting or letting, the whole process often evokes a range of emotions. Excitement, joy, stress and doubt are just some of the feelings we experience. After all,…
EAN Content
10 Key Estate Agency Marketing Predictions for 2017
Marketing is changing, and the speed of change is pretty mind-blowing. It was only 10 years ago that Rightmove listed less than 10% of properties for sale, YouTube was just a baby, and Mark Zuckerberg was trying to launch his new idea: The Face Book. Fast forward to today and who could have predicted the…
Sam Ashdown
The Absolutely Fabulous world of PR
For ladies of a certain age (in the AB Property Marketing office it seems to be 35 and above), the image of PR was forever defined by Jennifer Saunders’ unforgettable performance as Edina Monsoon in Absolutely Fabulous. Saffy: “I’m sorry, Mum, but I’ve never seen what you actually do” Eddy: “PR!” Saffy: “Yes, but…” Eddy:…
EAN Content
Top 10 press release writing tips – keep your copy at the top of its game
Part of a successful PR campaign is the production of well-crafted, engaging press releases that present your brand and product to the world. Writing a press release can be an immensely rewarding task when it generates column inches and sales enquiries. The experts at leading property PR agency, AB Property Marketing, share their top 10…
EAN Content