Marketing
The Power of Word of Mouth
Going through my 2016 figures last weekend, to my amazement I found that 92% of my business came from word of mouth referrals. Not that I’m blowing my own trumpet (ok, perhaps I am!), but that figure even took me by surprise. And then it got me thinking: why was it so high? I was…
EAN Content
Images in Marketing
Whenever you post on social media, place ads or write blog posts you also need to find an image that relates to your post. 37% of marketers said visual marketing was the most important form of content for their business, second only to blogging (38%). That means that by adding images to your posts and…
Simeon Bentley
Why You’re Wrong About Social Media:
Still unsure as to whether or not you should jump on the social media bandwagon to promote your properties or estate agency? Then read this. Actually, we shouldn’t have used the word ‘bandwagon’ there in the first sentence. ‘Bandwagon’ implies something that is fashionable right now but may not stick around for long. Social media,…
EAN Content
Making the most of your email campaigns agents.
Email marketing is all about using best practice to drive your target market from one stage to the next – and tracking their movements. This will allow you to create a list of qualified, high quality leads to follow up. The Customer Journey 1.Receive email > 2. Open email > 3. Click through to website…
EAN Content
Taking a Knife to your Modern Day Marketing Methods:
Just how much information is being shared each and every day on the internet? Let me raise an eyebrow or two by looking at what exactly is happening in the world today and the potential reach you can be achieving: A worldwide population of approximately 7.4 billion of which 3.5 billion can be reached via…
Christopher Walkey
The page on your agency’s website that could be your instruction killer
Something happened to me last week which made me realise the power of a single page on agencies websites. Let me explain. I was with my cousin Gerard who is looking to instruct an agent in Hertfordshire. He had asked me for some advice about picking agents to come round for valuations as a starting…
Jerry Lyons
Offering your website visitors a free, instant valuation with LettingLead
Over the last 5 years, the quality of Estate agent websites has significantly improved. The amount of blogs being published has risen as well as the number of agents using Facebook ads. These 3 methods are great for getting more traffic to your website but as you’ve probably noticed, these alone don’t get you more…
Simeon Bentley
5 Top tips for taking ‘photos that sell’ with gloomy British weather
Did you know that over 60% of consumers think that Estate Agent Photos are “Very Poor to Average?” (January 2017, Google Survey). Let’s face it, the British weather isn’t helping, and taking killer-photos when it’s cold and miserable isn’t easy unless you’re in the know. John Durrant from Doctor Photo – the image studio for…
EAN Content
Email Branding solutions for Estate Agents
Emails have been around for a while now and most certainly are on of the most used marketing communication tools for businesses across for any and every business sector. With this in mind, just how much attention to detail do you put towards the emails your business sends? Some amazing stats to consider regarding Emails:…
Christopher Walkey
Why the property market must learn from retail
Property marketing companies and other PropTechs often promote very low headline fees to grab attention and encourage sign-up. But, as with low-cost airlines, the devil is in the detail, and a plethora of hidden extras mean that more often than not, you end up paying far more than you bargained for. At Houseviz, we believe…
EAN Content
Precision Property Marketing Celebrates Its First Year
Bury St Edmunds based Precision Property Marketing (PPM), a leading integrated marketing service company working exclusively with the property industry, is celebrating its first anniversary of business in February. The team are proud to celebrate a year of learning and progress in their commitment to the future of the property industry. “Since our launch in…
EAN Content
Fed up being held to ransom by online property portals?
Usage of online property portals is at a record high, with research showing that 62% of people factor the portals a firm advertises on into their selection of an agent. So, it’s no wonder that estate agents are spending more and more of their marketing budget on property listing sites. Of course, there are two…
EAN Content
Feature Shop Fit – Hartleys Estate Agents
Richard Morris MD at Hartleys Estate Agents, part of the Newton Fallowell Group, approached Mid West Displays looking for a team who could work with his initial vision for his new window displays and turn it into a reality. Needless to say the team at Mid West Displays jumped at the opportunity to work on…
EAN Content
The 7 most popular tips of 2016
Every week during 2016 I emailed a tip to help independent estate and letting agents. Did you get them? These are just 7 of the 52 I sent out in 2016, and if you are not on the list, you missed out on some fantastic free tips, tricks and tactics to grow your agency. To…
Sam Ashdown
The Power of Prediction Marketing – What it is and why it matters to you
By the time a vendor calls you to book a valuation, you’re already too late. You’ve either won the instruction, or you haven’t. And there’s nothing you can do about it. Or is there? You see, when that homeowner calls to arrange a visit, they know which company they will instruct. They will probably follow…
Sam Ashdown