Marketing
Why you should be a journalist’s flexible friend…
Everyone would like to get their company, its products or services into a wide range of publications and the best way to achieve this is to be as flexible and open as possible to the needs of the media, whether it is in print, online or broadcast. Whilst it is obviously important to remember who…
EAN Content
Social Media: Bad Habits to kick in 2017
There are many written pieces on how to and what to do with Social Media, but what about those bad habits which we may now be adopting which we really must kick? Toilet seats up, elbows on tables, being late for appointments, speaking with your mouth full, dropping litter and much more can really annoy…
Christopher Walkey
How data can help bridge the gap between clients and estate agents
How data can help bridge the gap between clients and estate agents No matter your reason for venturing on to the property market, whether it is buying, selling, renting or letting, the whole process often evokes a range of emotions. Excitement, joy, stress and doubt are just some of the feelings we experience. After all,…
EAN Content
10 Key Estate Agency Marketing Predictions for 2017
Marketing is changing, and the speed of change is pretty mind-blowing. It was only 10 years ago that Rightmove listed less than 10% of properties for sale, YouTube was just a baby, and Mark Zuckerberg was trying to launch his new idea: The Face Book. Fast forward to today and who could have predicted the…
Sam Ashdown
The Absolutely Fabulous world of PR
For ladies of a certain age (in the AB Property Marketing office it seems to be 35 and above), the image of PR was forever defined by Jennifer Saunders’ unforgettable performance as Edina Monsoon in Absolutely Fabulous. Saffy: “I’m sorry, Mum, but I’ve never seen what you actually do” Eddy: “PR!” Saffy: “Yes, but…” Eddy:…
EAN Content
Top 10 press release writing tips – keep your copy at the top of its game
Part of a successful PR campaign is the production of well-crafted, engaging press releases that present your brand and product to the world. Writing a press release can be an immensely rewarding task when it generates column inches and sales enquiries. The experts at leading property PR agency, AB Property Marketing, share their top 10…
EAN Content
My top tip for writing content – Freedom
I think we all know the saying ‘do as I say not as I do’ and I have been very guilty of this recently, I’ve been wrapped up in writing for all our clients on some fantastic, creative and exciting projects that I put no time aside for me! I knew we were exceptionally busy…
EAN Content
How to build a lickle goldmine of potential vendors
Happy New Year folks. Does anyone know when we can stop greeting people with ‘Happy New Years’? Surely it’d be easier for us all if there was a set etiquette established around this? As you can probably tell I’ve had far too much thinking time on my hands during the Christmas break especially a seven…
EAN Content
Why you should be using Instagram in 2017 for your Business:
Just another social media platform I hear you say, maybe you chuck back at me that it contains just fluffy images or it’s just the youngsters using it, but trust me on this one, Instagram is a great opportunity for you to increase your brand awareness with not that much effort. Instagram is mainly for…
EAN Content
EXPLOSIVE tips and tools to improve your content marketing in 2017
I always flip between them for whom should be first place, but I can certainly state that the two best forms of online marketing are great content and social media – Get the two partnered correctly and you can sell ice to Eskimos… I mean who would have known that being a marketer would one day prove more important…
Christopher Walkey
Marketing Trends for Estate Agency in 2017:
360 Drone Attack: I am sure that most readers will have at least seen one drone video online, be it via an agency listing or an update on social media. These videos are growing in popularity and becoming more and more an economical option for showcasing products and I would say one of the best…
Christopher Walkey
How to Get Verified on Twitter – The Ultimate Guide:
For those of you, who just like me, that love Twitter then you will be very familiar what the blue tick means and the effect that this magical little icon means. For those outside of this zone, a blue tick on Twitter means that your account has been verified by Twitter and besides your account…
Christopher Walkey
How to use Twitter more effectively for your business in 2017
Twitter still remains, for both myself personally and for the businesses I run, the most powerful lead generation marketing tool that I have. I have spent an awful amount of time studying and using Twitter from understanding follower engagement better to working out the best content to share in order to grow particular parts of…
Christopher Walkey
Estate Agency website performance – David Opie of ETSOS answers our questions:
How important is it, that as an estate / letting agency, you understand how well your website has been performing in 2016? Most home movers start their search online where the portals are now, in effect, the shop window of estate agency. Recognising this, successful agents have shifted the focus of their website from property…
EAN Content
How to write a better blog
How to write a better blog Struggling to string sentences together? Tired of writing posts you’re not completely confident with? Dont worry! Every blogger has gone through torrid spells where things don’t seem to flow as well as you’d like. Blogging is a skill that needs to be honed and requires patience; ‘Rome wasn’t built…
EAN Content