Marketing
What Is Trademark Maintenance for Law Firms?
Do you know what trademark maintenance is for law firms? It’s crucial for protecting your clients’ valuable brands. In this article, we’ll explain the importance of trademark maintenance, the key elements involved, and the benefits of an effective strategy. We’ll also discuss your common challenges and provide best practices specifically tailored for law firms. So,…
EAN Content
The Evolution of Effective Marketing Strategies in 2024: Adapting to the Digital Landscape
In the rapidly changing landscape of marketing, staying ahead of the curve is essential for businesses to remain competitive. With the continuous evolution of technology and consumer behavior, effective marketing strategies must adapt to meet the demands of the modern market. In 2024, the digital realm continues to dominate, presenting both challenges and opportunities for…
EAN Content
Social Media – Build your own or Pay As You Go?
If you are only after results from social media such as brand awareness / leads / website traffic and other business positives, then you can use what has already been done over creating your own. Let me explain… There are two great ways to grow your brand on social media, one is that you create…
Christopher Walkey
How can Social Media increase business: Estate & Letting Agents
For 2024 I have decided to venture back into writing articles on marketing for the estate agency sector. It’s time to blow the dust off my type writer and once again join the vibrant and fast moving world of selling and renting property in the UK. Back in the early 2010’s I was one of…
Christopher Walkey
Top 5 Platforms for Maximizing Your Influencer Marketing Reach
Recent influencer marketing statistics indicate that brands will spend a whopping $7.14 billion on this digital marketing method in 2024. Influencer marketing is a desirable marketing technique because it’s effective for both startups and established brands. In most cases, you only need to define your needs and find an authority influencer in your niche. One…
EAN Content
Networking Tips for Real Estate Agents
When working in real estate, it’s so important that you learn how to network and how to relate to people. When you work with people every day, relating to them and learning how to network is going to stand you in good stead. The real estate industry is huge, and if you don’t take advantage…
EAN Content
Why having a SAAS website is the way forward
Jamie Arthur, Managing Director of leading website and marketing solutions business Property Webmasters explains the benefits of having a SAAS (software as a service) website. Jamie says: “For years the traditional model for a company was to pay to have a website created with the cost of that site dependent upon functionality and the number…
EAN Content
Generating leads for your business in 2023. Don’t ignore your own website!
Leading website and marketing solutions business Property Webmasters, understand that it can be difficult to generate quality leads in 2023 with tried and tested methods possibly not working as effectively as they used to and recognise that agents are always searching for new ideas that will make them stand out from their competitors. They have…
EAN Content
Why a Strong Personal Brand is Critical for Estate Agents in 2023
Estate agents play a crucial role in the property market, connecting buyers and sellers and helping to facilitate successful transactions. But in today’s customer-centric marketplace, estate agents need to evolve their approach to connecting with clients as the expectation on service-based businesses has moved towards a customer-centric space where both process and person transparency are…
Laura Bosworth
Maximizing Your Marketing: An Estate Agency Guide
Marketing an estate agency business effectively is crucial to succeed in today’s competitive property market. Whether your business is just launching or is looking to grow an existing client base, a well-thought-out marketing strategy can help it to reach a targeted audience with very a relevant message. Here are some tips for marketing how estate…
Laura Bosworth
3 Powerful Benefits of Blogging on Your Estate Agency Website
Do estate agents need a blog? Well, if there is just one positive thing to come from the very tricky time that was the global pandemic, it’s that more UK estate agents are discovering the power of a blog post to promote their services, differentiate themselves from their competitors, and boost brand awareness. Are you…
Amanda O’Brien
4 Things Every Estate Agent Must Know About Content Marketing
Since Covid-19 rampaged through our lives, a considerable number of estate agents have woken up to the power of marketing their agencies through online blog content. In other words, using content marketing to create awareness, establish trust and consistently build a local reputation to reach those moving home. Are you one of these estate agents?…
Amanda O’Brien
Sound / Lighting / Fragrance in Estate Agencies
Remember when you last popped in to the high street travel agents? It’s been a fair few years for me, though the most striking impression was the atmosphere led by that fragrance lingering in the air which was mostly coconut oil – It really made you feel at ease and conjured up thoughts of sun…
Christopher Walkey
Words are Important
All experienced estate agents know the value of using a professional photographer instead of their camera phone. Likewise, no agent worth their BMW 3 series would dream of trying to build their own website or design their own marketing materials. Not only do you get better results when these things are professionally handled, but prospective…
David J. Collyer
Growing your Social Media Audience to Increase Business
I often get asked either ‘how did I build such as big social media following‘ and ‘what business value is there from owning a large following on social media‘. Both questions certainly deserve to be answered so let’s start off with these: How to build a big social media following: Simple I say, either you…
Christopher Walkey