Marketing
4 Things Every Estate Agent Must Know About Content Marketing
Since Covid-19 rampaged through our lives, a considerable number of estate agents have woken up to the power of marketing their agencies through online blog content. In other words, using content marketing to create awareness, establish trust and consistently build a local reputation to reach those moving home. Are you one of these estate agents?…
Amanda O’Brien
Sound / Lighting / Fragrance in Estate Agencies
Remember when you last popped in to the high street travel agents? It’s been a fair few years for me, though the most striking impression was the atmosphere led by that fragrance lingering in the air which was mostly coconut oil – It really made you feel at ease and conjured up thoughts of sun…
Christopher Walkey
Words are Important
All experienced estate agents know the value of using a professional photographer instead of their camera phone. Likewise, no agent worth their BMW 3 series would dream of trying to build their own website or design their own marketing materials. Not only do you get better results when these things are professionally handled, but prospective…
David J. Collyer
Growing your Social Media Audience to Increase Business
I often get asked either ‘how did I build such as big social media following‘ and ‘what business value is there from owning a large following on social media‘. Both questions certainly deserve to be answered so let’s start off with these: How to build a big social media following: Simple I say, either you…
Christopher Walkey
Factors That Will Affect the Price of eCommerce SEO Services
Have you been looking into eCommerce SEO services and are wondering whether this is the right thing for your business? A lot of businesses realise just how important SEO is, and this is particularly true for eCommerce. You rely on the internet and Google to bring you customers, and if they are unable to find…
EAN Content
How A Business Can Give Off A Real Professional Aura
One of the most important things about a business is the ability to remain professional throughout all kinds of ordeals. You have to make sure that you look the part as well as anything else. A business can have the best products and services, but none of that will matter if people do not buy…
EAN Content
Why Might Companies Want to Hide Their IPs?
You wouldn’t walk through the streets shouting your home address at random strangers passing by, would you? While most people would simply ignore you, some burglars could use the information against you, putting your safety at risk. So, why are you doing the online equivalent of shouting your home address at strangers by sharing your…
EAN Content
4 Tips to Improve Your Agency Reviews
Every business knows the importance of positive reviews and how these reviews can increase your company’s reputation. However, some new businesses can struggle to gain the traction they want as they don’t have enough reviews. Similarly, some customers simply don’t leave reviews, so even good service is rarely reported for other customers to see. This…
EAN Content
How to Choose the Perfect Name for Your Real Estate Company
Your real estate company name is one of the first things that potential clients will see—and it’s important to make a good impression. The right name will convey the professionalism and expertise of your business, while the wrong name could turn off potential customers before they even pick up the phone to call you. So…
EAN Content
What Steps Can A Business Take To Ensure Brand Ambassador Success
Engaging with an audience live and in person is the optimum method for a brand to interact with their customer base, making the experience a personal one. One-on-one interaction, face-to-face, creates authenticity and realism that is memorable for a consumer. When the audience remembers a brand, they return to that label. Learn details on creating…
EAN Content
Create a Local Presence as the New Estate Agency
Being the new kid on the block might sound like the perfect marketing subject, though this only lasts for a very short period of time before your new news becomes old news and you simply join the long list of local estate agents competing for valuations and sales. You can not have an endless launch…
Christopher Walkey
Marketing on Social Media is not expensive: Here’s why
I was recently watching some past episodes of Dragons Den on YouTube and I noted that many of the businesses pitching focused on social media as their main route to market. Each pitch was assured by several dragons that competing (via relevant keywords) against the endless rivalry would be far costlier that their proposed marketing…
Christopher Walkey
Clever Ways in which to acquire Backlinks via Social Media
Seeing as you are tuning in to this article I will assume that you are aware of what backlinks are and how important they can be for driving traffic to your website to include building your domain authority and ranking on search engines. It’s kinda important eh!? You can obviously pay your way to backlink…
Christopher Walkey
The importance of Backlinks in your SEO Marketing Plans
Firstly, let us tackle the question of ‘What is a backlink?‘ – Backlinks, which also go by the name of inbound links, incoming links or one way links are simply the word to phrase links from one website to another website. So a third party website will contain a link to your website thus your…
Christopher Walkey
8 Must Action Twitter Tips for Tweeting Success
I love Twitter personally and just in the last few days, boy oh boy has it got interesting thanks to @ElonMusk! For me, Twitter is the breaking news channels, the place for quick fire debates, feedback, comments and much more – It is vibrant, alive and kicking even though it has over the last couple…
Christopher Walkey