Marketing
Can you ignore that over 50% of web search traffic & online purchases are ‘mobile’?
Many readers will no doubt be quite used to hearing marketing companies banging on about making sure your website is mobile friendly and many readers will already have taken their advice and have a website that is optimised for mobile usage. What about those of you who’ve yet to take the plunge or maybe you…
Christopher Walkey
Great photos attract buyers.
It’s true. A photo speaks a thousand words. Great photos attract buyers. Poor photos can actually put them off. At JDG we believe in crystal clear photography that shows off the whole room. Here are our some of top tips to help you get ready for your photo shoot! The kitchen Clear your…
How estate agents can be more productive and benefit from outsourcing their admin job.
As a professional estate agent myself for 15 years based in Dubai, I have witnessed that selling a property is evolving day by day. Smart phones are playing better role. Competition among agencies and agents is increasing based on how quick and energetic they are. Realtors have two main jobs one is doing the actual…
Alex Evans
Your Rightmove profile – are you wasting it?
Your Rightmove profile can be a great opportunity to connect with and engage your audience. Here are my tips to make every word count. I’ve been working with some clients recently on their Rightmove profiles. As I’ve been clicking around, checking out examples on Rightmove, I’ve seen some horrors! Some agents don’t know how to spell,…
Sam Ashdown
How can Property Management Software Help your Accountant
How do you manage the financial side of your business? Can property management software and accountancy software really work together? Do you: Keep it in-house? Rely heavily on your accountant? A bit of both? Option 1 can be a costly way in terms of how you use your time if you aren’t trained in accounts. Option…
Alex Evans
Well that’s £1000 well spent!
Like most agents at this time of year, you may well be gearing up for (or already started) the traditional ‘awareness raising & valuation generating’ early New Year mailshot? How much are you planning on spending? £300, £500, £1000? More? per office? You’ll be rationalising that you only need one instruction and it’s paid for…
Alex Evans
Instagram set to unveil Multi-Account access for Android users.
If you are using Instagram to promote your estate agency then there is a new feature (hopefully) about to release soon – multi-account access which will initially be available to those using Android. Many people I know will have multiple Instagram accounts, certainly some within estate agency will have their own personal account as well…
Christopher Walkey
Social Media – Guide for Estate Agents in 2016.
If I mentioned the names of Mike Krieger, Andrew McCollum, Noah Glass and Jawed Karim I am sure many readers will not have an idea who I am talking about… Yet if I mentioned hashtag, tweet, shared, likes and update then I am sure I am getting a majority of readers on to the same wave length as…
Christopher Walkey
When it all goes wrong
We all have bad days; here are a few thoughts to help you keep smiling I met with an agent client recently, in Darlington. She was late to our meeting, eventually turning up in floods of tears. She had had one of those days. She’d lost an instruction to a competitor; her viewing rep had…
Sam Ashdown
What’s your big dream?
How taking practical and actionable steps towards your goals can make them a reality. What’s your end game? What are you doing all this for? Is your ultimate ambition to be an estate agent until they carry you out in a box? Or do you have something else you want to be? A dream? I speak…
Sam Ashdown
Is your diary running your business?
Has anyone seen my weekend? I’m sure it was right here, and now it’s gone. And when I come to think of it, I haven’t seen last month for a while either….. Time flies when you’re enjoying yourself, (I am, in my business). Before you know it, it’ll be next week; next month; next year….
Sam Ashdown
If Content is King then is Social Media Conversation Queen?
Marketing is changing, the way we communicate our brands is changing and the way we engage with brands is also changing. Yes, traditional marketing techniques are still with us, but the likes of mobile internet access and social media has opened up a whole new world and importantly, opened up much more opportunity. Years ago…
Christopher Walkey
The Single Most Important Question you can ask a Vendor
The vitally important question you need to ask a vendor to win the instruction. From the Sam Ashdown blog, just for estate agents who want to smash the competition. I once went to see the owner of a beautiful barn conversion in Suffolk. The owner, an elegant silver-haired lady in her sixties, lived there alone…
Sam Ashdown
Soon is not as good as NOW
What are you doing – today – to make your goals work? Find out more about my free Challenge Call. Just click here This is my favourite quote, from a marketing hero of mine, Seth Godin. And here’s why: I like to work with action-takers; with clients who want to fast track their goals. I spoke…
Sam Ashdown
How the use of predictive analytics can help your business.
Our property website specialist and Design Director examines how the use of predictive analytics can enable estate agents and property companies make informed decisions about future marketing and customer trends. What is Predictive Analytics? Predictive Analytics is the practice of extracting information from existing data sets in order to determine patterns and predict future outcomes…