Marketing
What is my Social Media value?
I’m just going to speak and share some of my thoughts on Social Media in this blog post as I am quite passionate about the subject and I have many visions to both short and long term values of using it for business. Don’t you like that you read my blog posts and I do not…
Christopher Walkey
Getting the right Agency Abroad look.
How important is it to appeal to English buyers looking for property in the South of Spain? Fairfield displays have been installing window displays in agencies across the South of Spain for a number of years with a desire from agencies owners to look and feel like estate agents do in the UK with clear…
Alex Evans
Can your ideal client please step up
Let me introduce you to my client, Mark; in his late forties, and running his own independent agency. Mark was working for a corporate, way back, but left when he felt constrained by their way of doing things. He knew he could be a better estate agent on his own, and has been proving that…
Sam Ashdown
How technology has changed the way we buy, sell and rent property.
We may all have very much become accustomed to the likes of internet, social media, softwares, iPads and more… But only a generation ago our property searches were very much so still traditional. Technology advancements, especially towards communications channels such as the internet and social media means that we have seen a great many changes…
Christopher Walkey
Why not license Real Estate in Spain?
Why do the Spanish authorities not fall into line with other European countries and license the real estate industry? If other European countries you need to have a degree in a property field to be able to become a real estate agent or have at least 10 years experience in the industry to get a…
Alex Evans
Why you Don’t need an App
Where’s your phone, right now? I bet that it’s not more than three feet from you; am I right? And there’s around a 50% chance that you’re even reading this post on your phone. When I reach for my computer to search for something on the internet, around 50% of the time, that computer is…
Sam Ashdown
Can you ignore that over 50% of web search traffic & online purchases are ‘mobile’?
Many readers will no doubt be quite used to hearing marketing companies banging on about making sure your website is mobile friendly and many readers will already have taken their advice and have a website that is optimised for mobile usage. What about those of you who’ve yet to take the plunge or maybe you…
Christopher Walkey
Great photos attract buyers.
It’s true. A photo speaks a thousand words. Great photos attract buyers. Poor photos can actually put them off. At JDG we believe in crystal clear photography that shows off the whole room. Here are our some of top tips to help you get ready for your photo shoot! The kitchen Clear your…
How estate agents can be more productive and benefit from outsourcing their admin job.
As a professional estate agent myself for 15 years based in Dubai, I have witnessed that selling a property is evolving day by day. Smart phones are playing better role. Competition among agencies and agents is increasing based on how quick and energetic they are. Realtors have two main jobs one is doing the actual…
Alex Evans
Your Rightmove profile – are you wasting it?
Your Rightmove profile can be a great opportunity to connect with and engage your audience. Here are my tips to make every word count. I’ve been working with some clients recently on their Rightmove profiles. As I’ve been clicking around, checking out examples on Rightmove, I’ve seen some horrors! Some agents don’t know how to spell,…
Sam Ashdown
How can Property Management Software Help your Accountant
How do you manage the financial side of your business? Can property management software and accountancy software really work together? Do you: Keep it in-house? Rely heavily on your accountant? A bit of both? Option 1 can be a costly way in terms of how you use your time if you aren’t trained in accounts. Option…
Alex Evans
Well that’s £1000 well spent!
Like most agents at this time of year, you may well be gearing up for (or already started) the traditional ‘awareness raising & valuation generating’ early New Year mailshot? How much are you planning on spending? £300, £500, £1000? More? per office? You’ll be rationalising that you only need one instruction and it’s paid for…
Alex Evans
Instagram set to unveil Multi-Account access for Android users.
If you are using Instagram to promote your estate agency then there is a new feature (hopefully) about to release soon – multi-account access which will initially be available to those using Android. Many people I know will have multiple Instagram accounts, certainly some within estate agency will have their own personal account as well…
Christopher Walkey
Social Media – Guide for Estate Agents in 2016.
If I mentioned the names of Mike Krieger, Andrew McCollum, Noah Glass and Jawed Karim I am sure many readers will not have an idea who I am talking about… Yet if I mentioned hashtag, tweet, shared, likes and update then I am sure I am getting a majority of readers on to the same wave length as…
Christopher Walkey
When it all goes wrong
We all have bad days; here are a few thoughts to help you keep smiling I met with an agent client recently, in Darlington. She was late to our meeting, eventually turning up in floods of tears. She had had one of those days. She’d lost an instruction to a competitor; her viewing rep had…
Sam Ashdown