Marketing
Online agents versus high street agents whose side are you on?
Estate agency, as we’ve known it, is changing. Pre-internet, our job was to provide information; post-internet, it our job is to explain it. Every vendor and purchaser, landlord and tenant, not only has all the information they think they need, right there at a click of their mouse, but they also have something we don’t:…
Sam Ashdown
What digital trends can we expect to see in the Property industry in 2016?
1) Everyone will be (should be!) getting a responsive website Our stats (based on data from 500 clients) show that 60% of people now search estate agents websites using mobile and tablet devices. There is a clear preference in the market for people to browse property on their mobile devices, therefore, Agents have no choice…
Alex Evans
It’s Not about the House
When you are in the valuation appointment with a potential vendor, what are you selling? Some agents would say they are selling themselves; their ability to convince the person in front of them that they can sell their property for them, quicker, easier and for more money than their competitors can. They will draw upon…
Sam Ashdown
Estate Agency Softwares – We ask the Questions!!
‘Softwares’ is always a big topic and a big decision for Estate Agents, trying choose the best, the most efficient, the one with the most usable features and much more. We approached several of the top names in this industry sector and asked them a few questions which we are happy to share with you: VTUK…
Christopher Walkey
Colour Changing LED Light Pockets for Estate Agents:
“A revolutionary new way to add a splash of bright colour to your estate agency displays.” These LED Light Pockets feature a bright white centre so to portray text and images in a crisp display, while the colour of the edging can easily be switched with a small button on the back. Featuring 11 different…
Alex Evans
Is it #Facetime for Estate Agents?
As consumers continue to rely more and more on their internet accessing devices, especially their mobile phones, should more estate agents be adopting #Facetime in how they showcase homes / offer viewings / open houses? Or would the industry see this as agents, especially if being used by ‘traditional estate agents’, being too close to…
Christopher Walkey
Can I Instagram it?
How to get passers by to photograph your estate agency, share those images or Instagram it and go viral. New blog post by Sam Ashdown, the Agents’ Angel When you see something funny, or interesting, what do you do? Well, if you respond as around 80% of us do these days, you grab your phone…
Sam Ashdown
Where’s your real office window?
The leading portals are fond of telling us that during Christmas and the New Year holiday period there’s a substantial spike in their web traffic. Apparently, full to the brim with turkey and mince pies and bored with the relatives, people turn to their electronic gadgets and view properties. Of course it’s natural that the…
Alex Evans
Top Industry Website Developers answer Big Questions:
We asked some top industry suppliers: What are your thoughts to the general standard of today’s Estate Agency websites? and much more… Oliver Chapple from Webdadi – Answers in Black Adam Clack from Technicweb – Answers in Red Rus Sellers from Starberry.tv – Answers in Green Nick Hubbard from Estates IT – Answers in Blue What…
Christopher Walkey
What they think of you
When people ask you, “What do you do?”, what do you say? Do you say, “I’m an estate agent”? and if so, how do you say it? With an embarrassed laugh, or with confidence and pride? Do you make a joke? Or do you then go on to tell that person with passion and pride about what…
Sam Ashdown
Open All Hours? Or are you closed at Christmas?
We’re all looking forward to a well-earned break over Christmas and New Year, but while we relish the downtime with family and friends, for many of us running our own businesses there is a nagging voice in the back of our heads. “What will I miss? What happens if my competitors are open while I’m closed…
Alex Evans
How to build your Estate Agency’s audience with Periscope.
I sympathise with all businesses trying to keep on top of marketing trends as it is a constant struggle and unless you have a full time marketing manager, knowing what to spend your valuable time investigating and investing money into is becoming harder and harder as the choice grows. What is a positive though is…
Christopher Walkey
Your Agency Website: Can you do it yourself?
There’s a hell of a lot to take into consideration when you build a website for your business. Do you go down the template route? Should you get in a professional? Can you manage the project on your own? Especially for a digital novice, it might be a little overwhelming! Never fear though, I’m here…
Alex Evans
Finish the year strong, start the New Year STRONGER!
Are you doing what it takes to finish this year strong and start the New Year even stronger? As we all know, inbound business activity seems to slow down during the festive season. This can tempt some of us to take our foot of the pedal and relax a bit. This is a big mistake and…
Alex Evans
Estate Agent sacks Mother-In-Law for Poor Marketing Results:
That’s certainly a dangerous thing to do, but more importantly, how/why on earth would the estate agent have ever employed their mother-in-law in the first place (if we go by the usual stories and jokes we hear about mother-in-laws)? I wonder why father-in-laws never get the bad press? Anyway, I am sure many of us…
Christopher Walkey