Marketing
What’s your big dream?
How taking practical and actionable steps towards your goals can make them a reality. What’s your end game? What are you doing all this for? Is your ultimate ambition to be an estate agent until they carry you out in a box? Or do you have something else you want to be? A dream? I speak…
Sam Ashdown
Is your diary running your business?
Has anyone seen my weekend? I’m sure it was right here, and now it’s gone. And when I come to think of it, I haven’t seen last month for a while either….. Time flies when you’re enjoying yourself, (I am, in my business). Before you know it, it’ll be next week; next month; next year….
Sam Ashdown
If Content is King then is Social Media Conversation Queen?
Marketing is changing, the way we communicate our brands is changing and the way we engage with brands is also changing. Yes, traditional marketing techniques are still with us, but the likes of mobile internet access and social media has opened up a whole new world and importantly, opened up much more opportunity. Years ago…
Christopher Walkey
The Single Most Important Question you can ask a Vendor
The vitally important question you need to ask a vendor to win the instruction. From the Sam Ashdown blog, just for estate agents who want to smash the competition. I once went to see the owner of a beautiful barn conversion in Suffolk. The owner, an elegant silver-haired lady in her sixties, lived there alone…
Sam Ashdown
Soon is not as good as NOW
What are you doing – today – to make your goals work? Find out more about my free Challenge Call. Just click here This is my favourite quote, from a marketing hero of mine, Seth Godin. And here’s why: I like to work with action-takers; with clients who want to fast track their goals. I spoke…
Sam Ashdown
How the use of predictive analytics can help your business.
Our property website specialist and Design Director examines how the use of predictive analytics can enable estate agents and property companies make informed decisions about future marketing and customer trends. What is Predictive Analytics? Predictive Analytics is the practice of extracting information from existing data sets in order to determine patterns and predict future outcomes…
Online agents versus high street agents whose side are you on?
Estate agency, as we’ve known it, is changing. Pre-internet, our job was to provide information; post-internet, it our job is to explain it. Every vendor and purchaser, landlord and tenant, not only has all the information they think they need, right there at a click of their mouse, but they also have something we don’t:…
Sam Ashdown
What digital trends can we expect to see in the Property industry in 2016?
1) Everyone will be (should be!) getting a responsive website Our stats (based on data from 500 clients) show that 60% of people now search estate agents websites using mobile and tablet devices. There is a clear preference in the market for people to browse property on their mobile devices, therefore, Agents have no choice…
Alex Evans
It’s Not about the House
When you are in the valuation appointment with a potential vendor, what are you selling? Some agents would say they are selling themselves; their ability to convince the person in front of them that they can sell their property for them, quicker, easier and for more money than their competitors can. They will draw upon…
Sam Ashdown
Estate Agency Softwares – We ask the Questions!!
‘Softwares’ is always a big topic and a big decision for Estate Agents, trying choose the best, the most efficient, the one with the most usable features and much more. We approached several of the top names in this industry sector and asked them a few questions which we are happy to share with you: VTUK…
Christopher Walkey
Colour Changing LED Light Pockets for Estate Agents:
“A revolutionary new way to add a splash of bright colour to your estate agency displays.” These LED Light Pockets feature a bright white centre so to portray text and images in a crisp display, while the colour of the edging can easily be switched with a small button on the back. Featuring 11 different…
Alex Evans
Is it #Facetime for Estate Agents?
As consumers continue to rely more and more on their internet accessing devices, especially their mobile phones, should more estate agents be adopting #Facetime in how they showcase homes / offer viewings / open houses? Or would the industry see this as agents, especially if being used by ‘traditional estate agents’, being too close to…
Christopher Walkey
Can I Instagram it?
How to get passers by to photograph your estate agency, share those images or Instagram it and go viral. New blog post by Sam Ashdown, the Agents’ Angel When you see something funny, or interesting, what do you do? Well, if you respond as around 80% of us do these days, you grab your phone…
Sam Ashdown
Where’s your real office window?
The leading portals are fond of telling us that during Christmas and the New Year holiday period there’s a substantial spike in their web traffic. Apparently, full to the brim with turkey and mince pies and bored with the relatives, people turn to their electronic gadgets and view properties. Of course it’s natural that the…
Alex Evans
Top Industry Website Developers answer Big Questions:
We asked some top industry suppliers: What are your thoughts to the general standard of today’s Estate Agency websites? and much more… Oliver Chapple from Webdadi – Answers in Black Adam Clack from Technicweb – Answers in Red Rus Sellers from Starberry.tv – Answers in Green Nick Hubbard from Estates IT – Answers in Blue What…
Christopher Walkey