Estate Agent Talk
Who Are You Marketing To?
Let me introduce you to my client, Mark; in his late forties, and running his own independent agency.
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Which #PropTech – Why #PropTech
Many decision makers within the Estate Agency world are spending lots of man hours discussing Property Technology (PropTech). They ask themselves and their teams – Do we need it? How would we use it? Is there an ROI? What are our competitors doing? Are they missing the biggest question? How will PropTech benefit our customers?…
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90% of estate agents are wasting their money and time with their advertising / marketing spend.
Nobody tonight will carefully go through their direct mail .. and read every line? You will be lucky if it gets opened .. so why do we expect potential houses sellers to read our marketing leaflets?
Christopher Watkin
Purplebricks and the way the High Street Agency is reacting
I am rather worried about the trend of some agents in reacting to the PB threat
Christopher Watkin
95% of estate agents are failing to do this one easy thing
…that will protect them from cheap fees and lack of stock
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10 Great Blogging ideas for Estate Agents
Most times you will have the clouded view that as an estate agent you should only really be blogging about property as 99% of your business is in fact that and surely this gives you the best SEO results for you and your estate agency? Well, though some of this is quite true, it is…
Christopher Walkey
Why PurpleBricks Is Beating You
Most estate agents don’t prioritise email leads from Rightmove and Zoopla. It stands to reason, if an enquiry was serious they would call. But reason is WRONG. This outdated belief about enquiries is costing High Street estate agents dearly. PurpleBricks is winning, at your expense. LeadPro is a free tool from Property Technology ltd, that will help…
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Unfair Estate Agent Stereotypes… Still.
Estate Agents are still coming up against unfair stereotypes. Still today, ‘everything is their fault’ and the blame for houses not selling, is laid entirely at the feet of smooth talking, wrist jewelry wearing ‘charlatans’ who are only interested in that commission payment. Everyone is entitled to their (wrong) opinion of course, but it still stuns me when people don’t recognise high street property sales professionals for the everyday, dream making heroes they are!
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The Purplebricks Threat to High St Estate Agency and how the EA industry has changed over the last 10 years
John Paul (Sunday Times UK Agent of the year) and Christopher Watkin chat in this 2 min video on the Purplebricks threat
Christopher Watkin
Why are you an estate agent?
Do you bounce out of bed before the alarm every morning, with a spring in your step and a smile on your face? Or do you hit the snooze button seven times in a row before eventually dragging your body out from under the duvet to face the world? How you get up in the…
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Network of Agents Celebrates Whirlwind First Year
A network which helps estate agents win more instructions in the land and new homes sector is celebrating its first birthday on Wednesday 28 June. The Land & New Homes Network is a membership organisation based in Marlborough providing training, support, tools and connections for non-competing independent agents across the UK. The network’s founder, Kevin…
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Race To The Bottom
Race To The Bottom Many agents I speak to complain about the low fees On-Line agents charge and how it is affecting their ability to gain instructions. Until recently the market leading, on-line online agents have been charging around £700 (up front) to market a property. I say recently as “Move Self” have launched a…
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A Marriage Of Inconvenience – Estate Agents & Property Lawyers
You can’t live with them and you can’t live without them – property lawyers. Clients instruct estate agents to ‘sell’ their property and yet the closest that any estate agent is able to get to fulfilling their client’s need is to ‘offer accepted’. You will never see an estate agent advertising ‘We can get an…
Christopher Walkey
The Ageing Population and the Housing Market
There are many challenges associated with house hunting for older citizens stemming from a number of sources. The fact that many older persons who are interested in moving are at least partially driven by a desire to downsize from a larger family home, into something more manageable is a hurdle in itself. But when the…
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The Importance of Insulating Your Home Before Selling It
If you’re hoping to get the best possible price for your home when it sells, there’s a few things you can do to potentially increase its value. Adding good quality insulation is one of the best upgrades you can make in order to both boost the home’s price and increase buyers interest. So, why exactly…
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