Choosing the Right Social Media Platform as Twitter for Your Small Business

One size does not fit all

Good advertising skills don’t exactly mean you would have had to earn a bachelor’s degree on the subject, however, it does require a knowledge of the different platforms that are out there in social media. Your Twitter followers will get stronger and bring some profit in future. It is fairly and mutually understood that Twitter is among the most popular platform for small business promotion. A platform quite literally offers its users the world, as anyone living in it can view posts and pictures, even if they are not a member of the site.

There is a score of ways to promote your small business using social media. The key to success in doing so is to know your business well enough to select the platform that might be best for hosting it. One can buy Twitter followers and engagement rate with smart taking into consideration all the important factors.

Twitter’s approach to marketing is simply taking the old-fashioned concept of advertising via word of mouth and placing it on a much larger scale.

However, should you want to scale the number of potential customers back, they also feature what they call “automated programming interface”, API, a tool that enables the user to lessen the number of clients or customers they serve just a wee bit, so the business isn’t overwhelmed by a mob. This feature would also be useful in determining the demographics of the business owner, should they sell directly from home as well.

Cutting Costs

Of course, the main concern for many small business owners is cost, and rightfully so. If you run a small business then you are aware and probably even have the same concerns of keeping to a very tight budget. Fortunately, with social media platforms as your guide in marketing; you’re already ahead of the game since this form of business promotion is generally more cost-effective than more traditional forms of advertising. Some methods won’t cost anything additional at all, depending on how you use the platform.

For local businesses, such as coffee shops, consignment vendors, spa owners, etc.; wishing to draw nearby clientele; Twitter can set you up with a free profile, providing you with the business’s location, listing the hours of operation and directions, business phone information, and a website placement option. Users are also free to post photographs of their business and create a description of services, as well as the option for using other features in the listing.

The Professional Look

For those running intangible business services, like freelancers; the Twitter community has a pretty easy set-up for business promotion. Creating a business profile on this site is also free of charge unless you choose to take their premium package, which offers the user more options, of course, however, a simple profile does indeed attract interested parties to your business, in time without going that extra step. There is added responsibility in creating a profile with this brand, however, as it requires constant maintenance on the business owner’s behalf.

This is a platform that stays on task with the ever-changing business world, and therefore, the user should be prepared to keep the company and service updated on at least a weekly basis.

Christopher Walkey

Founder of Estate Agent Networking. Internationally invited speaker on how to build online target audiences using Social Media. Writes about UK property prices, housing, politics and affordable homes.

You May Also Enjoy

Breaking News

Prime London second property purchases fall by over 50%

The latest research from Jefferies London shows that second home purchases have fallen by 42% across the capital over the last 12 months, with this decline even more pronounced across the prime market at 51%. Jefferies London analysed sold price records from the Land Registry, looking at transactions to have completed over the last year…
Read More
Letting Agent Talk

Letting Agency Owners: Are You the Bottleneck in Your Business?

As a letting agency owner, it’s easy to fall into the trap of wearing too many hats. But it’s not just exhaustion and burnout you need to worry about – it’s the impact it’s having on your bottom-line. Guest Blog By Sally Lawson – Agent Rainmaker “From managing client relationships and handling operations, to overseeing…
Read More
Breaking News

Latest developments in Renters’ Rights Bill: What landlords need to know

On the brink of becoming law, the Government last week rejected the majority of amendments put forward by the House of Lords, which would have mitigated the severity of some of the amendments. Property professionals, landlords and tenants are poised to navigate this once-in-a-generation overhaul of housing legislation.   Lucy Jones, Chief Operating Officer at…
Read More
Breaking News

What Will Commonhold Mean for Property Managers?

By Robert Poole, Director – Block Management, Glide Property Management, part of LRG The government’s ambition to end leasehold for most residential properties has put commonhold back into the spotlight. First introduced in 2002, commonhold offered a resident-led alternative to traditional leasehold ownership. However, legal and commercial complexity stalled adoption. Two decades later, policymakers are…
Read More
Breaking News

Think You Know Mortgages? These 5 Myths Could Be Costing You Money

When it comes to mortgages, most of us have had advice from family and friends. The trouble is, a lot of these so-called facts are myths, with many individuals missing out on better deals or opportunities, due to not doing their own due diligence. Emma Graham, Business Development Director at Hodge Bank, explained: “Mortgages are…
Read More
Breaking News

Just 17% of homes selling for more than £500k

The latest analysis by eXp UK has revealed that while just 17.4% of homes sold across England and Wales so far this year achieved a price of £500,000 or more, agents in London, the South East, and the East of England will face the greatest need to adapt should the Government press ahead with plans…
Read More