COUNTRY LIFE AND ONTHEMARKET.COM ANNOUNCE PARTNERSHIP

Country Life and OnTheMarket.com have agreed a partnership to create a co-branded online UK property search on the Country Life website which has gone live.
Country Life, owned by Time Inc UK, is one of the UK’s most iconic magazine brands. Since 1897, it has covered the glorious British countryside, and is famous for featuring many of the nation’s finest prime properties. In 2014, it was recognised by the Professional Publishers Association as Specialist Consumer Magazine of the Year.
Launched in January 2015, OnTheMarket.com is the new consumer property portal brand of Agents’ Mutual Ltd., which is owned by more than 2,500 estate and lettings agencies across the UK. More than 5,000 leading estate and letting agent offices have already joined the venture and are listing their properties on the portal. The aim of the company is to provide a superior quality search service for member agents, for their clients and for the property-seeking public. From a standing start, OnTheMarket.com is already attracting over 5 million visits a month.
Says Jean Christie, Country Life Publishing Director: “The property market has always been one of our key priorities, both in our weekly magazine and online. We work closely with high-end agents to provide a unique environment that attracts a discerning and high net worth audience, who have the money to invest in beautiful houses.
“We’ve seen the tremendous success of OnTheMarket.com in attracting so many of the leading prime agents in the UK and we envisage the business continuing to grow. We see a major opportunity for our readers, for our website users, for our agent advertisers and for our business in providing a co-branded online search service, powered by OnTheMarket.com.”
Says Ian Springett, Chief Executive of OnTheMarket.com: “A recent issue of Country Life carried 53 pages of prime property advertising from agents and 52 of these pages were from members of OnTheMarket.com. It makes excellent commercial sense to build on the common interests of our two businesses, our member agents, their clients and the broad property-seeking public. Visitors to the Country Life website will be able to access the properties listed by all OnTheMarket.com members across the UK.”
For more information, please contact: Vikki Bennett at OnTheMarket.com on vikki.bennett@agentsmutual.co.uk or jean.christie@timeinc.com at Country Life.

Christopher Walkey

Founder of Estate Agent Networking. Internationally invited speaker on how to build online target audiences using Social Media. Writes about UK property prices, housing, politics and affordable homes.

You May Also Enjoy

Breaking News

Modern rental properties command premium of 18%

New data analysis by FCC Paragon reveals that renters who want to enjoy the many benefits of living in a modern property are facing a rent price premium of up to 18%. Modern homes come with a number of benefits, including increased energy efficiency for lower household bills, less chance of experiencing frustrating maintenance issues,…
Read More
Estate Agent Talk

The Ultimate Guide to Selling Your Home: Smart Pricing, Stylish Upgrades, and Strategic Marketing

Selling a home is more than listing it online and waiting for offers—it’s about crafting a compelling narrative that captures buyers’ interest and motivates them to act. From pricing strategies to final staging touches, this article breaks down advanced, actionable tactics that help homes sell faster and for a higher price. Let’s explore how you…
Read More
Breaking News

Prime London property values slide by as much as 60%

The latest market analysis by prime London property brokerage, Jefferies London, has revealed that sold prices across some of prime London’s most popular neighbourhoods have fallen by as much as 60% so far this year when compared to the same period in 2024. Jefferies London analysed sold price records from the Land Registry, looking at…
Read More
Breaking News

Can’t afford London? These cities are giving investors more for less

New data has revealed that between four and ten of all buy-to-let purchases made in the first four months of 2025 took place in the Midlands and the North of England. With affordability scarcer than ever in the South, property investors are turning their attention to greener pastures… literally. So, what’s driving the shift up…
Read More
Breaking News

£19m per month for the nation’s most prestigious property

The latest research by award winning mortgage adviser, Alexander Hall, has revealed that whilst a property close to Royal Ascot will see the average homebuyer pay £4,263 a month in mortgage costs, this monthly payment climbs as high as £19m a month for those with ambitions of snagging a real royal property. This week, Royal…
Read More
Breaking News

Glenigan Summer Forecast: Boom Times Ahead For UK Construction

Construction intelligence specialists predict major performance uptick over the next three years. UK construction sector set to grow 24% over the forecast period Private housebuilding is set to increase significantly, with an 18% activity increase predicted in 2027 Industrial & Commercial gradually strengthens as UK economic growth gathers pace, supported by increased business investment Increased…
Read More