Create a Local Presence as the New Estate Agency

new kid on the block estate agency

Being the new kid on the block might sound like the perfect marketing subject, though this only lasts for a very short period of time before your new news becomes old news and you simply join the long list of local estate agents competing for valuations and sales. You can not have an endless launch party as eventually those opening day balloons in the office will deflate and the left over canopies and drinks will slowly get consumed… The local press, though willing to cover your opening, are now off concentrating on other meatier topics and even if you had the local mayor in to cut the ribbon they’ll have forgotten your name by next week.

What can estate agents do to grow their local presence in a new area? I write this article with vast experience of both creating and launching successful businesses that were either totally unique or from day one up against big rivals – My first words of advice goes towards you having the right mindset to succeed and plenty of it – 9 times out of 10, it will be perseverance that will deliver you success. I have also worked in the estate agency business creating franchises within areas where I had little to no connections with.

If you are looking to build your brand locally, here are some great hot tips to grow your market share:

Social Media – All my businesses were formed thanks to social media and continue to grow thanks to social media. Without question you need a strong presence:

  • Capture all your business usernames on all the social media platforms and look to focus your attentions on at least two (three if possible) platforms that should include either Facebook, Instagram, Twitter, LinkedIn, YouTube, TikTok.
  • Grow local community pages and groups that offer locals (ie your target audience) something of value. For example buy/sell/swap pages or property support groups that are for your local region – Building such communities will give you a local database to connect with and build brand awareness.
  • Live Video Interviews is another great way to connect with your local community. Think about contacting local businesses / people of influence and invite them to be interviewed on topics relating to their expertise and local subjects.
  • Connect with other local businesses and this should include you visiting them such as shops / events and sharing updates including them tagged in. For example if you visit a local restaurant then not only leave a positive review online for them, how about a selfie with a positive comment left on their account / page / group? Tagging in, especially when complimentary will likely get a positive reply.
  • Local community is another way in which to highlight you and your brand. How great are the local touristic attractions, the architecture, parks, wildlife and more? Share the positives about where you live and as and when you can, tag in local authorities and services so they can see you are a proud resident.

Local Community – We touch upon this via social media, but we can also engage with our local community by the likes of newspapers, websites and events. Take time to research what is happening locally to include anything charity related – Can you sponsor some, partner with, donate to or join? Comment on posts / blogs and look to attend local events.

The area that you cover with your estate agency should have plenty happening especially the likes of clubs, societies, voluntary groups and more. How about joining some of these so you get to know more people and importantly them knowing what you do. How about local business networking / breakfast meetings such as BNI?

Exceptional property marketing techniques can also set you apart from the competition – How do your rivals market their property online? Can you improve on things from quality of photography to usage of drones / audio tours / fully presented video tours?

Think more re content marketing is certainly an important trick up your sleeve especially if you can contribute to local news publications / websites. Investing time and / or money in to the creation of quality local content will be a great (SEO) tool for your online exposure – If you are able to create quality video content then this correctly tagged / hash tagged can provide great local traffic. Share your content via your estate agency website, social media pages and submit to local press.

Invest in branding is another way in which to attract the attention of your local community. Stand out branding / colours, trendy work clothing, branded vehicles, for sale signs can all be appraised and improved on.

Leafleting might sound a bit old fashioned, but it returns some of the best reaction to action ratios – If you are looking to target an area then hand deliver these yourself and every now and then you will be able to bump in to a home owner, some will admire your personal dedication to your business and you are thus putting your face to your brand.

 

Title image credit: Pixabay

Christopher Walkey

Founder of Estate Agent Networking. Internationally invited speaker on how to build online target audiences using Social Media. Writes about UK property prices, housing, politics and affordable homes.

You May Also Enjoy

Breaking News

BREAKING PROPERTY NEWS – 04/07/2022

Daily bite-sized proptech and property news in partnership with Proptech-X.   PRESS RELEASE: Backing by real estate market leaders ING Ventures, JLL Spark, Blackstone and Concrete VC will help accelerate PRODA’s efforts to scale its transformative rent roll data platform PRODA, the London-based data processing and analysis platform, has announced the completion of its Series A…
Read More
does a garage add value to your property
Home and Living

Does a Garage add Value to your Property?

The most important part of this subject, well leastways for me, is if you have the space / land available so to have the choice of either a garage or not. Surely this plot of land holds the value and it is over to the home owner if they would like a garage or not?…
Read More
Letting Agent Talk

How to Be an Awesome Landlord in 2022

Some people may view being a landlord as an easy way to make money, but there’s much more to it if you want to truly excel in this role. The best landlords always go above and beyond to provide comfortable homes for their tenants and make them feel as welcomed as possible. Indeed, to be…
Read More
Property for sale
Estate Agent Talk

Selling Your House? Here’s What You Need To Do

Selling your house is a big decision. It’s not something you do every day or even every year. So, when the time comes to sell, you want to make sure you’re doing it right. That means getting the best possible price for your home and making the process as smooth and stress-free as possible. So,…
Read More
Estate Agent Talk

What Are The Factors To Appreciates The Real Estate Property Prices

Are you planning to sell your home? Are you buying a home? Whatever the scenario is, there are some things that you need to look after. In case you are selling your house, you have to set the price on the basis of those factors, or you need to ensure that all these things are…
Read More
Breaking News

WEEKLY NEWS ROUNDUP – 01/07/2022

A roundup of the week’s top property and proptech news stories in partnership with Proptech-X   Table of ContentsHide On The Market: Housing market starts to rebalance as remarkable buyer and seller confidence prevails Renting to Students: TDS Poll Confirms Common Issues and Reasons for Disputes in Student Lets LexisNexis and Coadjute partner speeding property market…
Read More